6 ways to be a Pinterest superstar

June 27, 2012 issue Subscribe  |   View online   6 ways to be a Pinterest superstar By Britt Peterson Don't just pin -- provoke, peruse, and play. If you want to really tap into the power of Pinterest, consider implementing these tactics. The limitations of your current email tests By Justin P. Williams For your next email test, throw all the rules out the window and try something dramatically different. Here's why this approach is worth the risk. Why our price obsession is strangling display advertising By Chris Cunningham Buyers fixated on getting the best deal on display are ignoring the innovation of new-generation publishers. Here's why paying more for display inventory is well worth it. LATEST BLOG POSTS More posts How Social is Changing Marketing Teams Forever By Roland Smart Marketers and investors, mesmerized by the aura around Facebook's IPO, have spent countless hours poring over the new ad products and strategies that Facebook recently introduced at its new marketer's conference, fMC. However, most have overlooked a... Top Ten: Facebook's own Facebook post shows how to make data engaging By Doug Schumacher Facebook doesn't post a lot, but when they do, they often get very high engagement rates -- especially given their fan count of 68+ million. Without casting judgement, it's interesting to see what locations draw the most checkins from Facebook users... The top movie marketing from a studio executive By Kyle Montero Peter Stougaard's list of successful blockbuster campaigns runs longer than many movie collections. From 2000 to 2011, as the SVP of 20th Century Fox, Stougaard worked as a member of one of the most successful film marketing teams of the decade. Just... Sony's secrets from the heart of Hollywood By Lucia Davis Good morning!I'm writing from the back of a conference room in the crux of Hollywood at the iMedia Entertainment Summit (check out #imediasummit to see what's happening as it's happening). Before I get into Sony's great, sound-bite-full presentation... How technology is changing entertainment By Jennifer Marlo If you're in the entertainment industry, then you're probably obsessed with the newest technologies and communication platforms. If not, then you'd better start, lest you get left behind. This was the running theme of the iMedia Entertainment Summit... Optimizing your email campaign for tablet users? By James Trumbly If you're still viewing mobile optimization as the latest in email marketing design, you may be falling behind the times. Studies show that tablet users now account for a growing percentage of online shoppers, with tablet ownership almost doubling... Fireside chat with Sony's movie marketing experts By Kyle Montero This morning, veteran entertainment marketer Gordon Paddison, CEO of Stradella Road, interviewed Elias Plishner and Jake Zim for the Keynote Fireside Chat at iMedia's Entertainment Marketing Summit in Hollywood, CA. Not only was the fireside chat as... MOST READ ARTICLES 1. A social media planner's guide to pleasing the boss 2. Stupid (but common) resume mistakes 3. 12 videos that went viral this month 4. 9 startups that marketers will love 5. The truth about engagement SUMMIT COVERAGE More photos Joshua Brandau, Director of Media Strategy, Pereira & O'Dell Ashlee Flores, Business Development, Pereira & O'Dell Robyn Freye, Director, Business Development, Pereira & O'Dell See who else went...   Join us at these upcoming events Full calendar »   Brand Summit Sept 9-12, 2012 Coronado, CA Summit info Breakthrough Summit Oct 14-17, 2012 Austin, TX Summit info Agency Summit Dec 2-5, 2012 Scottsdale, CA Summit info   Advertisement     LATEST JOBS More jobs Director of Marketing Media Director / Associate Media Director Mgr, Digital Content Digital Strategy Sales Communications Manager Post a job   People Connection. Not a member yet?  Meet people, network, reconnect  Join the industry's most popular networking    platform Featured member: Jason Burke VP, Operations, VideoHub (A division of Tremor Video) See full profile, photos and more! Or sign in here   We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback! The email address for your subscription is ignoble.experiment@arconati.us. To unsubscribe or change your subscription preferences, follow this link. To ensure delivery of future communications, please add iMedia Connection to your address book. If you want to contact iMedia, please do not reply to this message, but instead click here. You can also send us a letter at: 23382 Mill Creek Drive, Suite 130, Laguna Hills, CA 92653. To advertise with iMediaConnection.com contact Navid Davani.