How to harness the incredible potential of blogs

June 14, 2012 issue Subscribe  |   View online   How to harness the incredible potential of blogs By Rosa Terrazas What turns an independent blog into a business success story? Consider these insights from the bloggers who have done it right. How targeted advertising can be saved By Eric Picard Browsers are going to start turning on do-not-track settings by default. Here's the ethical path that tracking companies must follow if they want to save their businesses. Location-based targeting grows up With Carolyn Blake Here's why neighborhood-level targeting might be the key to connecting with moms and other important purchasers. LATEST BLOG POSTS More posts Learning to Live with Our Technology By Patrick Reynolds The phantom vibration in my pocket from the iPhone that wasn't there was the least of it. Yesterday, I bit the Apple. I did what I was warned never to do. I put all my technology down and walked away. For twelve hours. I'm blessed to commute by ferry.... I "Like" you, does not mean "I Love you" By Sailesh Wadhwa The phrase that has ended many a budding one-sided romances, something the Facebook love-struck brands seem to be oblivious of. Sure the good old "AIDA" model looks like a misfit in this random "likes & dislikes" world of social media marketing, but... MOST READ ARTICLES 1. A social media planner's guide to pleasing the boss 2. 7 reasons why your agency pitch doesn't work 3. 10 brand videos you can't miss 4. 3 brands that failed with QR codes 5. Why DMPs are the keystone of data-driven marketing SUMMIT COVERAGE More photos Chad Bronstein, Sales Director, Adconion Direct Drew McKenzie, Digital Strategy Director, Empower MediaMarketing See who else went...   Join us at these upcoming events Full calendar »   Entertainment Summit Jun 26, 2012 Hollywood, CA Summit info Brand Summit Sept 9-12, 2012 Coronado, CA Summit info Breakthrough Summit Oct 14-17, 2012 Austin, TX Summit info   Advertisement     LATEST JOBS More jobs Media Director / Associate Media Director Mgr, Digital Content Digital Strategy Sales Communications Manager Event Coordinator, iMedia Communications Post a job   People Connection. Not a member yet?  Meet people, network, reconnect  Join the industry's most popular networking    platform Featured member: Michelle Salater CEO, Sumèr See full profile, photos and more! Or sign in here   We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback! The email address for your subscription is ignoble.experiment@arconati.us. To unsubscribe or change your subscription preferences, follow this link. To ensure delivery of future communications, please add iMedia Connection to your address book. If you want to contact iMedia, please do not reply to this message, but instead click here. You can also send us a letter at: 23382 Mill Creek Drive, Suite 130, Laguna Hills, CA 92653. To advertise with iMediaConnection.com contact Navid Davani.