 | | | Today's Buzz |  | | |  | - Will Twitter become a video channel?
Twitter reportedly is in talks with film producers and television executives about using the social platform to launch original video series. It's unclear whether episodes would air on a Twitter-hosted microsite or be distributed within individual tweets; either way, the move would make Twitter a bona fide content-distribution channel, observers note. "We're talking about building content on top of Twitter. That's a big deal," an unidentified industry source says. Adweek (7/25)        |  |
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 | | - Mercedes' A-Class vehicles are virtually aspirational in SimCity
Mercedes-Benz is in a partnership with the SimCity Social game on Facebook. Gamers' cities can include virtual showrooms with Mercedes' A-Class luxury vehicles, a Mercedes factory and billboards. "The game will probably resonate more with a younger crowd in Europe since that is where the car is more prevalent," says Freshfluff's John Casey. Luxury Daily (7/24) - Social media helps prevent genocide, Hillary Clinton says
Ordinary people's ability to broadcast news and video clips via social media helps prevent genocide, Secretary of State Hillary Clinton says. It's still tricky to spot potential war crimes and human-rights abuses before they happen, Clinton says, but once things start going wrong, "a bystander with a cellphone and a YouTube account can show the whole world what is happening," she says. The Miami Herald/McClatchy Newspapers (free registration) (7/24) - Data show most Twitter users ignore third-party apps
 Analysis shows that more than 70% of Twitter users access the service using Twitter's own website and applications, rather than third-party software. This suggests that if the network decides to limit access to third-party clients, the fallout could be limited, according to this article. Benjamin Mayo blog (7/23) - When you post about a brand on a social network, do you expect that brand to see that post and respond in some way?
| I only expect a response when I've addressed a brand directly, such as by posting on its Facebook page |  57.14% | | I don't expect a response, but it's nice when it happens |  27.59% | | I expect brands to respond to any post that mentions them and I become upset if I don't hear from them |  9.36% | | I don't expect a response and would prefer brands didn't reach out to me |  3.45% | | No opinion |  2.46% | - Would you pay for access to a third-party client for a social network if it promised features and services not available through first-party tools?
 | Yes -- I already pay for such a service | | Yes -- I'd be open to paying for such a service in the future | | No -- I would not be willing to pay for such a service | | Not sure |
- How social marketers lost their training wheels
Facebook's tabs served as "training wheels" for social marketers, making it easier for newcomers to craft social experiences, Kevin Tate writes. In a world where tabs are no longer the focus of a Facebook page, marketers need to refocus on building engaging experiences in-stream to foster more authentic and in-depth engagement. "The training wheels and guardrails are gone. As a result, social marketers need to rethink how they create authentic, engaging experiences," Tate writes. ClickZ (7/24) - Officials express concern about "goat man" in Utah mountains
Officials in Utah have spotted a man in a goat costume hanging out with herds of wild goats in the state's northern mountains, and they warn the man could find himself targeted by confused hunters. Experts say the man also could be at risk for territorial goat attacks. "People do some pretty out there things in the name of enjoying wildlife. But I've never had a report like this. There's a saying we have among biologists: 'You don't go far enough, you don't get the data. You go too far, you don't go home.' The same is true with some wildlife enthusiasts," wildlife official Phil Douglass says. The Seattle Times/The Associated Press (7/24)
 | Bring social to the experience, not just the experience to social."
--Kevin Tate, writing at ClickZ |
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