 | | | Today's Buzz |  | | |  | - Can you be too old for social media?
No brand worth its salt should employ a social media manager who is older than 25 because young people grew up with social technologies and understand them on an instinctive level, recent-graduate Cathryn Sloane writes. Not so, writes Deb Ng, who argues that older staffers such as herself have a broader perspective on social media that makes them valuable players. "There's room for all of us in social media, but make no mistake, experience plays a big part in success. You can't manage a community or a team without experience," Ng writes. NextGen Journal (7/20), BlogWorld (7/21)        |  | 7 Whiteboard Sessions for every social strategist
Learn how to implement & scale a social program across your enterprise company with this 36-page framework by Spredfast by delivering good customer experience, adopting social media company-wide, gaining insight into your social customer, & showing an ROI on social. Download 7 Whiteboard Sessions. | |
| | - YouTube hopes real-name campaign will slay trolls
YouTube is pushing its commenters to abandon anonymity and use a Google+ handle when posting messages on the video site. Users are given a chance to review their past comments before making the change, and can continue using their anonymous YouTube user name if they prefer. "This is your identity, so you're in the driver's seat," YouTube software engineer John Fisher wrote in a blog post. CNET (7/23), Wired.com (7/23) - Twitter to use "tentpole" strategy, CEO says
Twitter hopes to expand its presence by helping users make sense of the floods of tweets surrounding major "tentpole" events, and also by helping third parties to organize Twitter content surrounding smaller-scale events such as conferences, CEO Dick Costolo says. The network's aim is to "more closely tie the shared experience on Twitter to the actual event that is happening," Costolo says. The Wall Street Journal (7/23) | Research and Reports | | | |  | - Researchers analyze tweets for signs of psychopathic tendencies
Building on a study that analyzed the speech patterns of known psychopaths, Florida Atlantic University researchers analyzed 2,927 Twitter users in 80 nations and found 41 users whose messages were closely aligned with the psychopathic profile. The researchers note, however, that while they felt there they could spot someone with psychopathic tendencies with a "reasonably high degree of accuracy," such tendencies shouldn't be taken as a sign that a person is likely to commit a crime. FoxNews.com (7/23) |  | This Agency ebook discusses 20 social media services your agency can offer clients to create value.
Whether you're an established social agency or seeking information about what services you need to provide to become one, read on to find out how you can escort clients to the next phase in their journey toward becoming a social enterprise. Download now. |
 | | - Social marketers shouldn't skip the small print, group says
Companies should remember that their digital and social media postings fall under the same standards as other forms of advertising, say officials from the Advertising Self-Regulatory Council's investigative National Advertising Division. Many companies are failing to be as scrupulous about the fine print of their online promotions as they are in other formats, says Andrea Levine, director of the National Advertising Division. "It's kind of a reminder to advertisers that even though the medium changes the rules stay the same," she adds. The New York Times (tiered subscription model)/Media Decoder blog (7/23) - How robot marketers may endanger social media
A growing number of brands use automated bots to run aspects of their social media presence, allowing them to respond to queries and handle feedback at scale, HootSuite CEO Ryan Holmes writes. There's a real risk that could dehumanize corporate social media use, but when used well, social robots can free up flesh-and-blood marketers to handle personal interactions with customers, Holmes argues. "In the end, this may well be automation's real role: to make social media even more social," he writes. CNNMoney/Fortune (7/23) - Brand-management lessons from Jack Daniel's
An attorney for Jack Daniel's recently sent a cease-and-desist letter to an author whose book bears a resemblance to the beverage brand's label, and the meticulously polite request earned buzz for both the company and the author. That experience is one all brands can learn from, especially if they're using social tools to keep tabs on their branding and their customers, Murray Newlands writes. "[T]hese opportunities can ... be a chance to create good publicity if the company knows its audience well," Newlands writes. SmartBrief/SmartBlog on Social Media (7/24) | | | - Clash of the hyphens
A generation of young people whose parents gave them hyphenated surnames are reaching marriageable age -- and that's causing chaos as partners who each already have double-barreled names try to figure out what to call themselves. Some are sloughing one or several of their names, while others are merging their surnames into new monikers. "We had the potential of being the McKenna-Thomas Camera-Smith household. Which sounded too much like a law firm, really," newlywed Ian Camera says. National Public Radio (text and audio) (7/19)
- SmartBrief exclusive from Guy Kawasaki
SmartBrief on Social Media is proud to share an exclusive chapter from best-selling author Guy Kawasaki's new book, "What the Plus!: Google+ For the Rest of Us." In return for updating your SmartBrief profile, we will give you Chapter 14 of Kawasaki's book about Google+ -- "How To Master Google+" -- absolutely free. Learn more here.  | Social media isn't just about working for a brand, it's about having a passion for the brand's product or service. There's no way anyone can properly run a community of advocates if that person isn't an advocate himself."
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| | | | | | | Recent SmartBrief on Social Media Issues: - Monday, July 23, 2012
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- Thursday, July 19, 2012
- Wednesday, July 18, 2012
- Tuesday, July 17, 2012
| | | Lead Editor: Jesse Stanchak
Editor at Large: Andy Sernovitz
Contributing Editor: Ben Whitford
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