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2012/07/24

How Financial Institutions are Driving Online Conversions & Building Customer Loyalty with Live Chat

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Customer Retention 2.0:
How Financial Institutions are Driving Online Conversions & Building Customer Loyalty with Live Chat
   
How can banks and credit unions reinsert themselves in ways that are meaningful for the customer and profitable for the institution?

Live chat presents an opportunity that ties these elements together, positioning an organization at the front of the next great transition in online banking. Live chat isn't just a competitive advantage. It's a competitive necessity.

How a live chat can help:
  • Representatives can stock a response library with pre-written answers to common questions
  • If a customer needs help finding the right page, their representative can guide them there
  • Text-only chats can transition to audio or video as needed
  • Video chat can be initiated at the outset
  • Proactive chat lets a representative invite a customer to chat if they seem to be struggling
Download this white paper and learn how live chat is the next step in online member services, and a competitive necessity which can drive conversions, cut costs and boost satisfaction scores.




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