 | | - Should social networks charge membership fees?
Imeem founder Dalton Caldwell says there's an unmet demand for open, ad-free networks supported by paying users, and he's trying to raise $500,000 to launch such a service. Caldwell is right to resent ad-supported, closed-API networks such as Facebook and Twitter, writes Mathew Ingram, but no fee-based social network is likely to win a critical mass of users. "[T]hat seems to leave advertising as the only viable business model," Ingram writes. MIT Technology Review online (7/20), GigaOm (7/22)        | | | - Facebook woos marketers with upgraded metrics
Facebook is tweaking the metrics that brands can use to track their ad campaigns, writes Dave Williams. The new measurement systems offer a more nuanced overview of Facebook campaigns and could help marketers make their campaigns more effective and engaging. Williams predicts that "it will give them an entirely new way to measure the effectiveness of Facebook initiatives, and possibly eliminate a hyper-focus on outdated metrics such as Likes, CPM, CTR, and clicks." Advertising Age (tiered subscription model)/DigitalNext blog (7/20) - Twitter's Olympics page may be a model for the future
Twitter plans to expend considerable effort to create one page on its site that assembles all Olympics-related tweets from athletes, fans and broadcast personalities. The project is part of a partnership with Comcast's NBC Universal, which is broadcasting the Games. The project is also an experiment in finding ways for Twitter to generate sustainable revenue by developing a broader audience. The Wall Street Journal (7/22) - Arby's offers a 1964 sandwich-price coupon via Timeline
Arby's connected its Facebook Timeline to a coupon download that can be redeemed today, the anniversary of its founding in 1964. The chain is showing its history going back to the '60s on the social site and is offering a coupon for a roast beef sandwich at the '60s price: 64 cents. The chain also is running the promotion on Twitter and Instagram. ClickZ (7/20) - Crowdsourcing was key in telling story of Colo. shooting
The aftermath of the shootings at a movie theater in Colorado on Friday showed how compelling crowdsourced reporting can be blended with traditional sources to tell a breaking story, Mathew Ingram writes. Reddit in particular stood out, as its users collaborated to assemble a timeline of the event. "How cool is it we can ask a guy a question over the Internet about an event that happened less than 8 hours ago firsthand?" one commenter wrote. GigaOm (7/20) | Research and Reports |  | | |  | - Consumers say they trust Amazon twice as much as Facebook
 Consumers are much more willing to let Amazon use their purchase history to recommend products than they are to entrust the same data to Google or Facebook, according to a Harris Interactive study. About two-thirds of consumers said they were happy to have their Amazon history used for targeting purposes, while 41% were happy for Google to use the same data, and 33% were willing to trust Facebook with their data. Consumers said they were most accepting of coupon marketers using their personal data to offer personalized deals, with 81% saying they approved of such a use of their data. Adweek (7/20) |  | Knowing your customer better comes with undeniable benefits. But challenges arise from behaviorally-targeted advertising with critical caveats on the management of personally identifiable information. Learn to balance profitable marketing, regulation and consumer trust in this FREE white papaer. |
 | | | The Takeaway | | | |  | - 3 ways Verizon makes the most of its online community
Digital communities can be an important source of ideas, Verizon's Laurie Shook says. It's important to give community-generated ideas time to mature independently before the company steps in, and also to remember that members of any given online community aren't necessarily representative of your broader customer base, Shook says. The key to building an engaged fan base is using experts to answer questions and provide an insider's view of the company, instead of relying on the PR team. SmartBrief/SmartBlog on Social Media (7/23) - What small businesses should know about social media
Data show many Facebook users expected to get special deals after they "liked" a brand, so it's a good idea to provide some promotions for your social media followers, writes Bryan Janeczko of Wicked Start. Also, it's important to remember blog posts that are about 450 words long tend to be shared more often than shorter or longer posts. SCORE Small Business Success Blog (7/18) |  | The State of Customer Data Integration in 2012: Industry Report
This free report from Scribe Software covers the What, Why & How of CRM Integration. In this report learn how customer data integration can play a critical role in addressing operational challenges in sales, marketing and customer service. Download the free report now. |
 | | - Scientists give tips for staying dry during rainstorms
If you're caught in a rainstorm, should you run to reach shelter or move slowly to avoid running into raindrops that might otherwise have missed you? It's complicated, scientists say -- usually running is the best strategy, but thin people may prove to be an exception. However, researchers say that if the wind is at your back, matching the wind's speed can help you stay drier than if you ran faster. BBC (7/20) Most Popular Headlines from Last Week Results based on number of times each story was clicked by readers.
Top five news stories selected by SmartBrief on Social Media readers in the past week. - Results based on number of times each story was clicked by readers.
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| | | | | | | Recent SmartBrief on Social Media Issues: - Friday, July 20, 2012
- Thursday, July 19, 2012
- Wednesday, July 18, 2012
- Tuesday, July 17, 2012
- Monday, July 16, 2012
| | | Lead Editor: Jesse Stanchak
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