 Dale Dougherty and Liam Casey, founder and CEO of PCH International, discuss the new hardware landscape at the Hardware Innovation Workshop. Hardware is hot! In the past few weeks, there have been articles about the hardware startup resurgence in both the New York Times and Wall Street Journal. And then, of course, there was MAKE’s very own Hardware Innovation Workshop. I’m part of a SXSW panel being put together to discuss this new landscape. I’ll be joining Nick Pinkston of CloudFab, Renee DiResta of OATV, and Rachal Kalmar of DIY Sensors. It should be a good discussion. We’d appreciate it if you’d take the time to vote for the panel here: http://panelpicker.sxsw.com/vote/4511 Description Everyone talks about software, so this panel will look at how to launch a HARDWARE company. Conventional wisdom is that hardware is hard, but there’s a growing community of makers turning their ideas into businesses, and a proliferation of resources to help them do it. Panel experts will discuss their experience at each step of the process, from initial idea to fundraising to taking the product to market. Questions Answered - How do I take my hardware idea and build a business?
- What’s the best way to take a hardware product to market?
- What resources can I use to fund my idea? How do you craft an effective Kickstarter campaign?
- Should I do an incubator program? Which one?
- What are the pitfalls and lessons-learned that I should know about hardware entrepreneurship?
Filed under: Events & Holidays, Maker Pro         
 
 Founded in 1982 with the launch of their flagship AutoCAD software, San Rafael’s Autodesk, Inc. has historically lead the way in the development of digital design technology. Today, Autodesk products serve all sectors of the professional 3D design market, from engineering, to architecture, to entertainment, as well as an increasing number of consumer-level and mobile applications.
Like many developers of professional software tools, Autodesk has long maintained a reduced-cost educational licensing program for qualified students and faculty. Unlike many other developers, however, Autodesk has traditionally offered student licenses that are entirely free and, as recently as 2011, has extended its free licensing program to the unemployed. For eligible participants, the Autodesk Assistance Program (which ran from April 2009 through January 2011) provided free student licenses on over 25 Autodesk products, free ’round-the-clock online training, and access to heavily discounted classroom training, certification exams, and commercial software licenses. In one fundamental sense, education is ultimately about the economy—about producing useful, skilled workers. For many professional jobs in engineering, construction, manufacturing, and other vital industries, having up-to-date skills in the Autodesk programs that dominate design workflows can mean the difference between getting a job and not. For recognizing that, and for doing their part to keep their user base educated and employed, we’re proud to welcome Autodesk to the running for the 2012 Makey Awards. More: Filed under: Announcements, Education, The Makeys         
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