 | | | Today's Buzz |  | | |  | - FCC chairman bellyflops with first Twitter chat
Federal Communications Commission Chairman Julius Genachowski attempted to demonstrate his social media savvy by staging a Twitter chat, but he forgot to use the designated #askjulius hashtag, so participants were unable to see his answers. "[I]t was a rookie mistake," Katy Bachman writes. Adweek (9/11)        |  | Research Report: Consumers Leave Sites When Forced to Create an Account. Do you make customers register an account in order to leave comments on your site, access information or make a purchase? You could be driving them away. In this research report discover the preferred alternative for 77% of consumers. Download the free report now. |
 | | | Network Update | | | |  | | Ideas in Action | | | |  | - A single "superfan" helped the XX go viral
Indie rockers the XX gave a single "superfan" -- selected for his frequent posts to the band's social media channels -- exclusive access to a website streaming music from the band's new album. The release went viral as the fan shared the link on various forums and Facebook pages, and millions of fans soon were listening along. "From a statistical perspective, it's one of the most significant album premieres we've ever done," said Adam Farrell, a marketing executive at the band's label. The Guardian (London)/Music Blog (9/11) |  | You know more about your customers than ever before!
But who owns what data and who has access to it gets complicated fast. Online data continues to grow exponentially and the importance of developing a data privacy strategy is critical. Download this FREE white paper and learn how to develop a comprehensive strategy. |
 | | - Social media still is more art than science, marketers say
About 90% of companies market themselves on Facebook, but just 12% say they've got a handle on the bottom-line ROI generated by their social media campaigns. The majority of companies and agencies surveyed say they're only able to gauge their campaigns' success using "soft" metrics such as likes, comments and follower counts. eMarketer (9/12) - Has your company created a Facebook app as part of its Facebook strategy?
| No |  61.54% | | Yes |  22.22% | | My company isn't on Facebook |  16.24% | - Are Facebook apps a must-have feature for brands?: Facebook applications can be a boon to brands and users when they are well-designed and add value to users' experience, but too often they're just data-gathering tools that don't take user needs into account, SmartBrief's Jesse Stanchak writes. Brands are better off forgoing apps if they can't produce something that genuinely benefits fans, he writes in SmartBrief's SmartBlog on Social Media.
- Do you believe that so-called "soft" metrics such as likes, comments and follower counts are effective measures of social media performance, and do you personally rely on them?
 | Yes, and I rely on soft metrics to measure performance | | Yes, but I don't rely on soft metrics to measure performance | | No, but I still rely on soft metrics to measure performance | | No, and I don't rely on soft metrics to measure performance |
- How restaurants cook up digital word-of-mouth
New York's high-end eateries are turning to social media to drum up buzz and lure in diners. Social sites and review pages let smaller establishment compete with larger and better branded restaurants, building a following via digital word-of-mouth. "They've given us a reach which we could never have," says Carolyn Montgomery, co-owner of New York micro-bistro Café Forant. FoxNews.com (9/11) - When it comes to Facebook commerce, Heinz aims for buzz
Heinz's Facebook-commerce efforts aren't about tallying a significant number of sales; they're about selling interesting and exclusive products to fans in a way that gives them something to talk about, says Heinz Chief Marketing Officer Giles Jepson. "It's about selling a very small number of products to our biggest fans and using the platform to start generating word-of-mouth," he says. MarketingWeek.co.uk (U.K) (free content) (9/11) - Meet some of history's craziest rulers
Palace intrigue and centuries of inbreeding brought out the worst in crazy rulers such as Charles VI of France, who believed his bones to be made of glass and wore steel-lined suits; Erik XIV of Sweden, who claimed to be his own brother, and sentenced anyone who smiled at him to death; and Ferdinand I of Austria, who never spoke other than to demand that people bring him dumplings. MentalFloss.com (9/12)
 | I can't put Twitter or the little blue bird in jail, so the only way to punish is monetarily."
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| | | | | | | Recent SmartBrief on Social Media Issues: - Tuesday, September 11, 2012
- Monday, September 10, 2012
- Friday, September 07, 2012
- Thursday, September 06, 2012
- Wednesday, September 05, 2012
| | | Lead Editor: Jesse Stanchak
Editor at Large: Andy Sernovitz
Contributing Editor: Ben Whitford
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