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2012/11/08

Cool? Yes, We're Talk About Microsoft

Thursday, November 8, 2012
Here's a question you probably never thought we'd be asking about the company that makes Excel, Powerpoint and Outlook: Is Microsoft getting cool?

Hang onto your pocket protector, Mr. Clippy: That is at least a partial implication of new findings put out by the consumer sentiment firm YouGov, which found Microsoft's public approval rating -- its "Buzz score," in YouGov's parlance -- surging as of late. YouGov spokesman Drew Kerr said in an email that Microsoft "is experiencing one of its best consumer perception surges of the past 21 months," thanks to the positive reception of ad campaigns for the surprising Surface tablet, the ambitious Windows 8 operating system and the stalwart joke-punchline Bing search engine.
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