| This week's sponsors are Digitalsmiths, QuickPlay Media, and SeaChange. |  | eBook: Future of Multiscreen Programming This eBook from FierceCable will examine multiscreen programming hardware and software solutions being deployed by major cable MSOs, and take a look at some of the advanced services distributors can offer subscribers. Download for free today. |
Today's Top Stories
1. 2012 Year In Review: Usage-based broadband launched by Comcast, Time Warner Cable, Suddenlink
2. 2012 Year In Review: Cable operators team with DirecTV, Dish to fight broadcasters
3. 2012 Year In Review: Cable embraces connected TVs and the second screen
4. 2012 Year In Review: Verizon partners with major cable MSOs
5. 2012 Year In Review: Program guides get smarter Editor's Corner:  2012 Year In Review: Cable begins migration to IP video Also Noted: Spotlight On... Verizon accelerates transition from copper to fiber
NCTA rips Data Cap Integrity Act; Cogeco to buy PEER 1 for $532M and much more...  Follow @FierceCable on Twitter!
News From the Fierce Network:
1. Year in review 2012: Spectrum battles force change in industry and FCC
2. Year-in-Review 2012: IPTV goes, and stays, on an international growth binge
3. Year in Review 2012: AT&T's multibillion-dollar network bet
| This week's sponsor is Globalstar. | 
| Webinar: Globalstar's New "Wi-Fi" Super Highway
Tuesday, January 22nd, 11:00 am EST/ 8:00 am PST
This webinar will discuss the innovative technology, public benefits, and regulatory outlook of providing a new 22 MHz channel under the existing 802.11 IEEE standard. Join to learn technical aspects of TLPS deployment and the outlook for near-term relief from the FCC. Register Now! |
| 
2012 Year In Review: Cable begins migration to IP video
From next-generation video services such as Comcast's Xfinity X1 to apps running on Microsoft's Xbox 360 and connected TVs from Samsung, cable operators began transitioning to IP video delivery this year. We're taking a look at some of the biggest trends of 2012 in this special issue of FierceCable. Cox Communications, Cablevision and Time Warner Cable joined Comcast in developing cloud-based interactive program guides. And cable operators, satellite TV providers and programmers stepped up efforts to let subscribers use tablet and smartphone apps to channel surf and view companion programming and advertising that is synchronized to video playing on a TV. Cable operators posted steady growth in high-speed data subscriptions and began to introduce usage-based broadband packages as viewing of TV shows and movies from Netflix and other over-the-top players picked up. As Dish Network CEO Charlie Ergen won FCC approval to build a broadband wireless network that he could use to challenge major broadband providers, Comcast, Time Warner Cable, Bright House Networks and Cox Communications opted to sell Advanced Wireless Spectrum to Verizon Wireless. The MSOs also teamed up with Verizon to promote digital cable and wireless phone and data services and began developing new services through a joint innovation venture. While pay TV providers began introducing next-generation productions, much of the publicity generated by the industry centered on battles between distributors, TV stations and sports networks over the rising cost of programming. That's a problem that has dogged the industry for years and will continue in 2013 as more contracts between pay TV providers, broadcasters and cable networks come up for renewal. There are other key trends that we will continue to track next year, including introduction of CCAP (Converged Cable Access Platform) products and the development of the DOCSIS 3.1 spec, which could see operators one day deliver broadband speeds of 10 gigabits per second. It's also been a big year for FierceCable, as we doubled our traffic and saw our stories get picked up by media outlets around the world. We plan to take our coverage of the industry to a new level in 2013. But first, we'll take a break over the holidays. FierceCable won't publish its daily e-letter next week. Your next issue will arrive on Wednesday, Jan. 2. Have a great holiday.--Steve Read more about: Broadband, IP video
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| Sponsor: Box and Okta FierceLive! Webinars > Globalstar's New "Wi-Fi" Super Highway - Tuesday, January 22nd, 11:00am EST/8:00 am PST
Events > Service Provider Conference at OFC/NFOEC - March 19-21 - Anaheim, CA
> Fierce Innovation Awards 2012 Live Announcement of this Year's Winners - Now Available On-Demand
Marketplace > Shifting Performance Strategies and Solutions for Mobile and Web Experience
> Research: M-commerce in the UK 2012 | Verdict Channel Reports
> Research: Software: Global Industry Guide
> Research: Enterprise Applications Market Forecast in the US to 2014
> Survey: Who Is Moving To The Cloud and Why?
Jobs > Field Technician I Job - Portland, OR, USA – Yoh
> FSO Telecom Field Technician I Job - New Orleans, LA, USA – Yoh
> Telecommunications Field Technician Job - Spokane, WA, USA – Yoh
> Telecommunications Project Controls Analyst Job - Bellevue, WA, USA – Yoh
> Director, Business Operations, Marketing and Sales Analytics – Atlanta GA – Cox Communications
> Senior Manager, Business Operations, Sales and Marketing Analytics– Atlanta GA – Cox Communications
> Senior Analyst, Business Operations, Analytics– Atlanta GA – Cox Communications
> Manager, Business Operations, Analytics– Atlanta GA – Cox Communications
> Analyst I, Business Operations, Analytics– Atlanta GA – Cox Communications
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* General ad info: Click here | Today's Top News 1. 2012 Year In Review: Usage-based broadband launched by Comcast, Time Warner Cable, Suddenlink
 The news: Several cable operators began experimenting with usage-based broadband pricing, including Comcast, Time Warner Cable and Suddenlink Communications.
Subscribers in Texas were the first to see usage-based billing emerge in February, when Time Warner Cable and Suddenlink rolled out different usage-based models. Suddenlink set a monthly usage cap of 250 GB for its cable modem service, and began charging subscribers who exceed the cap fees of $10 for every 50-gigabyte increment that exceeds the cap. Time Warner Cable took a less aggressive approach, opting to offer light Internet users $5 monthly discounts on its high-speed service if they download less than 5 GB of data each month. Subscribers that choose the usage-based option and exceed 5GB of data are charged $1 per each gigabyte of data that exceeds the cap, with the overage fees capped at $25 monthly. CEO Glenn Britt said the MSO would expand the usage-based option to systems in every state it operates except Hawaii by the end of 2012. Comcast has been testing two different usage-based pricing models. After increasing its monthly data cap nationwide in May from 250 GB to 300 GB, its Nashville, Tenn., system began charging incremental fees of $10 per 50 GB to subscribers that exceed the cap. In October, Comcast's Tucson, Ariz., system began offering data caps that are based on the tier of service a subscriber orders. Subscribers who take its Blast package get a monthly cap of 350 GB, while customers who order its Extreme 105 Mbps tier receive a cap of 500 GB. Regulators sent mixed messages about usage-based broadband. During a Q&A with National Cable & Telecommunications CEO Michael Powell at The Cable Show convention in May, FCC chairman Julius Genachowski supported the idea. "Experimentation in this area is completely appropriate," Genachowski said. But during a speech in September, Genachowski said he was concerned that the usage-based approach could impact online video providers such as Netflix. "I'm concerned about practices that harm competition, including from over-the-top providers; unnecessarily depress broadband usage; or reduce incentives to increase broadband speeds and capacity," Genachowski said in an address at Vox Media headquarters in Washington, D.C. And Republican FCC commissioner Ajit Pai warned in early December that the FCC could attempt to regulate usage-based broadband pricing next year if its new network neutrality rules are upheld by an appeals court. Why it's significant: Broadband Internet access has become the hottest product in the triple-play packages marketed by cable MSOs. While most cable operators continue to lose basic video subscribers each quarter, they are growing cable modem customers. Usage-based broadband pricing could help operators grow revenue and ensure that heavy users of Netflix and other over-the-top video services don't drain network resources. Deploying broadband usage meters in cable homes could also help cable operators introduce prepaid broadband services. While cable operators are poised to grow revenue from usage-based pricing, they face increased scrutiny from regulators who are being lobbied by Netflix and other Internet video players that have complained about data caps and usage-based pricing. |
| This week's sponsors are Box and Okta. |  | Want to know how & why companies are moving to the cloud? As an IT professional responsible for cloud migration in your organization, your feedback is valuable us. Please take this brief survey and join us as we discuss the results during our January 31st webinar. As a thank you for your time, you will be entered in a drawing for chance to win an iPad Mini! Click Here
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2. 2012 Year In Review: Cable operators team with DirecTV, Dish to fight broadcasters
The news: It was one of the worst years ever when it came to cable operators and satellite TV providers clashing publicly with broadcasters and sports networks over the rising cost of programming. Time Warner Cable subscribers in Corpus Christi, Texas, began 2012 without access to the local NBC affiliate after it refused demands to pay increased retransmission-consent fees. The MSO went five months without the station, with local subscribers missing NBC's coverage of the Super Bowl in February. Time Warner Cable handed out 21,000 antennas to Texas subscribers during the dispute, and even teamed up with rival DirecTV to host Super Bowl parties in two sports bars that were DirecTV customers. Verizon subscribers lost local broadcast programming for the first time since it flipped the switch on FiOS TV in 2005 when Block Communications pulled its stations in Albany and Syracuse, N.Y., and Harrisburg, Pa., in January. Several other broadcasters pulled their feeds from cable operators in an attempt to squeeze increased retransmission-consent fees, including Hearst Television, Sunbeam Television, Bayou City Broadcasting, Northwest Broadcasting, Tribune Broadcasting and Prime Cities Broadcasting. Sen. John Kerry (D.-Mass) interceded in the Sunbeam-DirecTV dispute, after the broadcaster threatened to block subscribers in Boston from watching the New England Patriots playing the New York Giants in the Super Bowl. The disputes saw cable operators team up with DirecTV and Dish Network to do much more than host football viewing parties. The American Cable Association, which represents mostly small and mid-sized cable operators, partnered with Time Warner Cable, DirecTV and Dish to lobby for retransmission-consent reform. Multichannel providers also clashed with sports programmers. Time Warner Cable and MSG battled over how much the MSO should pay to carry games from the New York Knicks and the National Hockey League. It went nearly seven weeks without MSG, with MSG and Time Warner Cable finally settling on a deal in February as they faced pressure from New York politicians. Time Warner Cable attempted to take control of sports programming costs at its Los Angeles system by signing a $3 billion, 20-year rights deal for Los Angeles Lakers games. The MSO used the Lakers deal to launch Time Warner Cable SportsNet in September, and clashed with cable operators, telcos and satellite providers over carriage fees. The rocketing costs of sports programming drew feedback from National Cable & Telecommunications Association CEO Michael Powell and Liberty Media chairman John Malone. While Powell warned that rising costs to carry games from the NFL and other leagues could spark government intervention, Malone said consumers may prompt change by eventually dropping pay TV subscriptions in favor of online video from Netflix and other providers. "People will watch and pay for what they want, it is kind of inevitable," Malone told The Los Angeles Times. Why it's significant: With sports now representing about 50 percent of the programming costs for multichannel distributors, cable operators and satellite TV providers face increased complaints from subscribers who are struggling to pay bills and argue that they shouldn't be forced to pay for programming packages that include ESPN and regional sports networks if they aren't sports fans. While sports networks continue to gamble on the value of sports programming by signing long-term, multibillion-dollar rights deals for professional and college sports, they may face challenges paying for those deals if more cable and satellite TV subscribers cancel their subscriptions and opt to rely on Internet video programming for home entertainment. Technology may also have an impact on negotiations between TV station owners and pay TV distributors. Retransmission-consent reform may not be a priority in Congress. But if Internet video players such as Aereo and Boxee succeed in providing viewers with platforms that combine online video with free local broadcast programming captured with over-the-air antennas, station owners may find it more difficult to squeeze increased fees from cable and satellite TV providers. |
3. 2012 Year In Review: Cable embraces connected TVs and the second screen
There was no shortage of stories this year about connected TVs, video gateway devices and cable operators and programmers delivering interactive programming and advertising to tablets, smartphones and other "second screen" devices. Cisco closed its $5 billion acquisition of NDS--a deal the company said would help cable operators use hybrid video gateways to transcode traditional QAM channels into IP video that can be securely delivered to tablets and other IP devices in subscriber homes. Time Warner Cable said it would deploy video gateways that can deliver IP video to connected TVs and devices and recruited a principal architect to help it introduce "next generation content discovery and video distribution platforms." Comcast expanded the rollout of its hybrid Xfinity X1 platform to several major markets and began licensing its Reference Design Kit to cable technology vendors--a software platform that may see other MSOs introduce advanced cloud-based services similar to X1. Cable operators began to support apps on devices such as Microsoft's Xbox 360 and connected TVs from Samsung, which let subscribers access HBO Go and other networks that delivered content in HTML5. Comcast, Verizon's FiOS TV and AT&T's U-verse TV launched Xbox apps that allow subscribers to watch a limited number of cable networks without using a set-top, and Time Warner Cable began letting subscribers access HBO Go through Roku's streaming video set-tops. ESPN worked with Microsoft to deliver its WatchESPN app to Xbox owners who are subscribers of Comcast, Time Warner Cable, Bright House Networks and Midcontinent Communications. Time Warner Cable CEO Glenn Britt may have rattled some technology vendors when he predicted set-tops would eventually become extinct. But executives at Cisco and Motorola maintained that their customer premise equipment wouldn't go the way of the dodo bird and that they would benefit from the transition to gateways that can shuttle video to inexpensive IP set-tops deployed by cable operators and connected devices purchased by consumers. Samsung and other CE manufacturers demonstrated apps at the Consumer Electronics Show and The Cable Show that can deliver subscription video programming from Comcast, Cablevision, DirecTV and other pay TV providers, and Verizon launched an app for Samsung TVs that delivers 26 networks from its FiOS TV lineup. It was a seminal year for ACR (automatic content recognition) technology that can deliver interactive programming and advertising to connected TVs and subscribers who have installed companion apps on smartphones and tablet computers. Companion apps NBC built for the Olympics helped it shatter multiplatform viewing records, and advertisers turned to Shazam to deliver interactive advertising to viewers watching the Super Bowl. Comcast even demonstrated how it could integrate Shazam's ACR technology with its X1 platform to help subscribers discover new content. Interactive TV technology vendor Ensequence expanded into the connected TV space, striking a deal with Sony that will see it deliver interactive programming and advertising to connected TVs. Why it's significant: The transition cable operators are making to focus on delivering IP video to multiple devices and set-tops in subscriber homes will help reduce capital spending. Rather than deploy multiple DVRs in subscriber homes, providers will be able to deploy a single gateway device containing six or more tuners capable of delivering video on any IP device. And the introduction of ACR technology and second-screen applications could see programmers improve the delivery of interactive content and advertising to viewers with connected TVs, tablets and mobile phones. While cable operators still face challenges securing multiplatform rights from programmers, advances such as the Xbox 360 apps introduced by Comcast, Verizon and AT&T could drive increased viewing from consumers who can navigate programming with an improved user interface, using TVs that don't need to be connected to a cable set-top. |
4. 2012 Year In Review: Verizon partners with major cable MSOs
The news: Comcast, Time Warner Cable, Cox Communications and Bright House Networks kicked off joint marketing promotions with Verizon Wireless in dozens of markets in which subscribers who ordered new Verizon Wireless and cable products could earn Visa debit cards and discounts on premium networks and DVR rentals. The marketing partnerships were tied to spectrum deals that Verizon and the cable MSOs signed in late 2011. While the FCC and Department of Justice didn't approve the spectrum and marketing deals until August, that didn't stop Verizon and Comcast from launching their promotions in the beginning of the year. Verizon, Comcast, Time Warner Cable and Bright House also agreed to create a joint innovation lab focused on creating next-generation products that will rely on digital cable programming and the Verizon Wireless 4G network and mobile devices. The Verizon-cable deals sparked a backlash from consumer groups that complained the agreements signaled an end to fierce competition between the cable operators and Verizon for triple-play customers. Why it's significant: By offering new customers debit cards at up to $400 in value, the major cable MSOs and Verizon may be able to target subscribers of DirecTV, AT&T and other providers. The partnerships also give a bigger retail presence to the cable MSOs and Verizon, who are marketing each others' products in retail stores. But the biggest impact of the Verizon-cable deals may be seen in years to come from the joint innovation lab, which could see Verizon and the cable MSOs integrate their platforms in ways that could allow the companies to deliver targeted programming and advertising to subscribers watching programming on any device. |
5. 2012 Year In Review: Program guides get smarter
The news: Several cable MSOs deployed new interactive program guides that suggest program titles to subscribers based on viewing habits, and guides that respond to voice commands and gesture controls also began to emerge. Comcast turned heads at The Cable Show convention in May when it launched its Xfinity X1 service in Boston, which makes it easier for subscribers to navigate between live TV, video-on-demand and DVR programming. The cloud-based guide uses a recommendation engine to suggest programming and comes with an X1 Remote app for Apple iOS devices that will soon allow subscribers to channel surf with voice commands. Cox Communications launched a new version of its Trio guide that uses a recommendation engine from ThinkAnalytics to suggest titles to subscribers based on their viewing habits, and Liberty Global deployed the same recommendation engine on its Horizon TV platform. Cablevision began rolling out a cloud-based Optimum Program Guide in October which features the interface it has designed for mobile devices and PCs. Subscribers can also rate a program by giving it one to four stars and receive program suggestions based on the ratings. AT&T (NYSE: T) was the first U.S. multichannel provider to integrate voice controls with the launch of its U-verse Easy Remote app, which also accepts gesture controls similar to Comcast's app. And Google has showcased an advanced program guide that responds to voice commands with the launch of its Google Fiber TV service in Kansas City, where it is supplying subscribers with Nexus 7 tablets in place of traditional remote controls. While major providers have customized their own program guides this year, several small and mid-sized cable operators signed deals with TiVo to use its DVRs and program guides, including Mediacom Communications, GCI, Cable One and Midcontinent Communications. Why it's significant: Most cable operators offer subscribers thousands of TV shows and movies on video-on-demand platforms, in addition to hundreds of live TV channels. But most viewers only watch a handful of favorite networks. Adding content recommendation engines to interactive program guides can help subscribers discover new programs and drive increased VOD revenue for operators. Integrating advanced features such as voice and gesture controls may also drive increased usage and could help operators compete with providers offering subscribers traditional remote controls. |
Also Noted SPOTLIGHT ON... Verizon accelerates transition from copper to fiber In today's spotlight, FierceTelecom takes a look at one of its biggest stories of the year, Verizon's move to accelerate the transition of its copper network in areas near systems where it offers FiOS TV and Internet service. Verizon also plans to replace parts of its copper network with fiber in areas that were damaged by Hurricane Sandy, including New York City's Broad Street Area and parts of New Jersey. Verizon CFO Fran Shammo told analysts earlier this year that the company will migrate any "chronic customer" on their copper line--meaning a customer who has two truck rolls to service the copper line during a six month period--to FiOS. Read more Cable industry news from across the Web: > The FCC would be required to regulate the high-speed data caps implemented by Comcast and other cable MSOs under a bill that was introduced by Sen. Ron Wyden (D-Ore.) on Thursday. Wyden's proposed legislation, called the Data Cap Integrity Act, was criticized Friday by the National Cable & Telecommunications Association. News release > Canadian MSO Cogeco Cable struck a deal to buy Internet infrastructure provider PEER 1 Network Enterprises for CAD 526 million (USD 532 million). News release > Cox Communications said it is distributing multiplatform content from the NFL and Walt Disney Co., including delivery of the WatchESPN app to subscribers with an Xbox 360. News release > AT&T said it'll report fourth-quarter earnings on Jan. 24. News release And finally… Comcast said it'll launch Crossings TV on its cable systems in Chicago, Seattle and San Francisco. News release > Globalstar's New "Wi-Fi" Super Highway - Tuesday, January 22nd, 11:00am EST/8:00 am PST This webinar will discuss the innovative technology, public benefits, and regulatory outlook of providing a new 22 MHz channel under the existing 802.11 IEEE standard. Join to learn technical aspects of TLPS deployment and the outlook for near-term relief from the FCC. Register Now!
| > Service Provider Conference at OFC/NFOEC - March 19-21 - Anaheim, CA Hands-on workshops, discussion panels, the Ethernet Alliance program and many more programs to help telecoms evolve their Next Generation fiber networks. Free admission to expo with more than 550 exhibitors. Network with fellow entrepreneurs and experts. Learn More. > Fierce Innovation Awards 2012 Live Announcement of this Year's Winners - Now Available On-Demand Please join Jason Nelson, Publisher of FierceWireless, FierceTelecom, and FierceCable as we announce the winners of the Fierce Innovation Awards 2012. Click here to RSVP today.
| > Shifting Performance Strategies and Solutions for Mobile and Web Experience Achieving reliable performance that meets web and mobile user expectations is critical to business success. If your company's web and mobile applications are either poorly designed or poorly implemented, the result can be slow responses or unavailable sites that jeopardize potential transactions and damage your company's brand. Discover ways to drive web and mobile responsiveness and learn which emerging performance-enhancement techniques show the greatest promise in this On-Demand webinar. Download Now. > Research: M-commerce in the UK 2012 | Verdict Channel Reports M-commerce has expanded rapidly in 2011 and 2012, as both retailers and consumers continue to adapt to the potential of mobile devices. Not only are more people making purchases, but also more apps and mobile optimised websites have furthered the possible uses of mobile devices for shoppers. Download Now. > Research: Software: Global Industry Guide Software: Global Industry Guide is an essential resource for top-level data and analysis covering the Software industry. It includes detailed data on market size and segmentation, textual analysis of the key trends and competitive landscape, and profiles of the leading companies. This incisive report provides expert analysis on a global, regional and country basis. Download Now. > Research: Enterprise Applications Market Forecast in the US to 2014 Enterprise Applications Market Forecast in the US to 2014 is a comprehensive resource for the market split by technology (ERP, product lifecycle management, customer relationship management [CRM], human resources [HR] and payroll, financial, supply chain management [SCM], and commerce applications). This Databook also provides data split by nine industry verticals. Download Now. > Survey: Who Is Moving To The Cloud and Why? Want to know how & why companies are moving to the cloud? As an IT professional responsible for cloud migration in your organization, your feedback is valuable us. Please take this brief survey and join us as we discuss the results during our January 31st webinar. As a thank you for your time, you will be entered in a drawing for chance to win an iPad Mini! Click Here.
| > Field Technician I Job - Portland, OR, USA – Yoh Yoh has a contract opportunity for a Field Technician I to join our client in Portland, OR. Responsibilities include developing proficiency in primary skills of customer relations, basic electricity, basic electronics, basic telephony, radio principles for CDMA and iDEN, and basic principles of digital transmission, fiber communication, data communication, telephony terminology, industry standards, and on-line network control/maintenance systems. Two to five (2-5) years of basic microwave experience required...Learn more. > FSO Telecom Field Technician I Job - New Orleans, LA, USA – Yoh Yoh has a contract opportunity for a FSO Telecom Field Technician to join our client in Knoxville, TN. Responsibilties include developing proficiency in primary skills of customer relations, basic electricity, basic electronics, basic telephony, radio principles for CDMA and iDEN, and basic principles of digital transmission, fiber communication, data communication, telephony terminology, industry standards, and on-line network control / maintenance systems. Travel required...Learn more. > Telecommunications Field Technician Job - Spokane, WA, USA – Yoh Yoh has a six (6) plus month contract opportunity for a Telecommunications Field Technician to join our client in Spokane, WA. This role requires reliable transportation, and successful background, driving record and drug test prior to employment. Ability to lift and carry up to 50 lbs. is required...Learn more. > Telecommunications Project Controls Analyst Job - Bellevue, WA, USA – Yoh Yoh has a five (5) plus month contract opportunity for a Telecommunications Core Project Controls Analyst to join our client Bellevue, WA. Resonsonibilties include to assist with Core Network Order Fulfillment (CNOF) by working directly with Supply Chain, Warehouse, Shipping and Procurement departments, as well as Ericsson organizations. Candidate must have five (5) plus years of relevant experience...Learn more. > Director, Business Operations, Marketing and Sales Analytics – Atlanta GA – Cox Communications Responsibilities include to direct and develop a modeling and analysis function and team to quantify impact of key sales, marketing and customer programs and initiatives by channel, leading to revenue growth and improved program effectiveness. BS/BA in quantitative field strongly desired...Learn more. > Senior Manager, Business Operations, Sales and Marketing Analytics– Atlanta GA – Cox Communications This role will partner with functional owners on complex Marketing and Sales initiatives that can have impact across the organization. This leader will also work to build capability development (analytical tools and platforms, etc.) and may oversee or manage the work of other manager level incumbents. BS/BA in quantitative field strongly desired...Learn more. > Senior Analyst, Business Operations, Analytics– Atlanta GA – Cox Communications Responsibilities include providing advanced quantitative support for the development of a business driver framework to understand and quantify the causal impact of key structural, marketing, sales and product decisions on business metrics such as revenue, products and customers. 2+ years of experience using SAS for modeling and analysis required...Learn more. > Manager, Business Operations, Analytics– Atlanta GA – Cox Communications Responsibilities include managing the development of a business driver framework to understand and quantify the causal impact of key structural, marketing, sales and product decisions on business metrics such as revenue, products and customers and use findings to influence business planning, investments and strategy. Experience with Econometric modeling and Machine Learning methodology preferred...Learn more. > Analyst I, Business Operations, Analytics– Atlanta GA – Cox Communications Responsibilities include providing quantitative support for the development of a business driver framework to understand and quantify the causal impact of key structural, marketing, sales and product decisions on business metrics such as revenue, products and customers. Marketing Mix optimization experience in telecom, CPG, retail, financial services, or Consulting preferred...Learn more. | |
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