How brands celebrated the holidays with their Facebook fans

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January 15, 2013 CONNECT WITH SMARTBRIEF Share | Sign up | Archive | Advertise Today's Buzz    Why Facebook's future lies in better search tools Developing a means to allow users to search for things such as movies their friends like would help Facebook significantly increase revenues and compete with companies such as Google, analysts say. Facebook tried to acquire search startup Ark, and has hired about 100 workers to develop search technology, including former Google engineer Lars Rasmussen. The New York Times (tiered subscription model) (1/14)       The Social Media ROI Cookbook: Six Ingredients Top Brands Use In this free report, industry expert Altimeter explores the most effective "ingredients" for measuring the revenue impact of social media, providing insights and case studies from an array of top companies. Offerpop is happy to make this penetrating study available to SmartBrief readers. Download it for free! Network Update  Twitter looks to non-smartphones to expand network abroad Twitter is trying to extend its international reach by partnering with wireless carriers around the globe and making the social network available to people using feature phones, either for free or for the cost of sending a text message. The strategy has worked in Turkey, where a pact with Turkcell tripled tweeting. Now Twitter wants to replicate that success in Asia, South America and the Middle East. CNET (1/14)       Other News Larger link previews may be coming to Facebook Inside Facebook (1/14)       Check out the Social Buzz around Retail's BIG Show SmartBrief's live coverage of Retail's BIG Show on Storify provides a curated collection of the best social media content about the show. See it now. Ideas in Action  How brands celebrated the holidays with their Facebook fans Converse's post-new year's "hangover cure" video and Skittles' make-your-own-commercial campaign were among the best efforts by brands looking to connect with fans on Facebook during the 2012 holiday season, Ekaterina Walter writes. A Pringles photo contest and Adidas' Facebook application that measured how Scrooge-like a user was also are cited. SmartBrief/SmartBlog on Social Media (1/15)       Lincoln wants to ride the Twitter highway to Super Bowl glory Automaker Lincoln is incorporating social media into its Super Bowl spot by inviting selected Twitter users to "#SteerTheScript," as the brand's hashtag puts it. In addition to peppering social networks with shareable videos in the run-up to the game, the brand's "media blitz will include Promoted Tweets, reach-block Facebook ads, banners on Yahoo and mobile promos on Millennial's network," writes Christopher Heine. Adweek (1/14)       Other News Twitter aliases help citizen journalists report on drug violence in Mexico Mashable (1/14)       Research and Reports  Tweeting about weight loss may lead to good results Participants who regularly used Twitter as part of their weight-loss plan shed more pounds than those who did not, a study showed. Participants attained an additional 0.5% weight loss for every 10 Twitter posts, researchers reported in Translational Behavioral Medicine. MediaPost Communications/The Social Graf blog (1/14)       The Takeaway  Get good use out of Google+ To make Google+ "as addictive as your Facebook feed," use FindPeopleOnPlus to identify which of your LinkedIn and Twitter contacts are active on Google+, John Paul Nettles writes. "You can also search for people to add by criteria such as geography, age, and industry." RepCapitalMedia.com (1/14)       Analysis: Facebook users are ripe for B2B messaging Business-to-business marketers should take advantage of the Facebook Ad Exchange, Adam Proehl writes. Advertising on the network allows a brand to retarget customers who earlier conducted a search, hitting them with an ad while they are checking out the social network. "Generally, when a person is engaged in activities that might be considered 'time wasting' (like catching up on the news or spending time on Facebook), the brain is more receptive to messaging," Proehl writes. That's all the more reason for B2B marketers to consider unusual outlets such as televised sports, outdoor and radio. B2C Marketing Insider (1/14)       The Buzz(CORPORATE ANNOUNCEMENTS) Reed Archives Named 2013 SIIA CODiE Award Finalist in Two Content Categories Interested in learning more about advertising with SmartBrief? Click here for detailed industry information and media kits.  Social Shareable  ChoreMonster offers a smartphone-age take on household tasks Parents can assign chores and reward children for completing them via a smartphone using an application called ChoreMonster. Parents get notifications when chores are completed and determine how to award points and privileges for each task, while children can use the app to keep track of their rewards. Reuters (1/14)       Click here to view more job listings. SmartQuote  When there is too much information, there is high value in search, navigation and discovery. Facebook has a lot of data, but it's very noisy data." --Bill Tai, venture capitalist, as quoted by The New York Times       SmartBrief delivers need-to-know news in over 100 targeted email newsletters to over 3 million readers. All our industry briefings are FREE and open to everyone—sign up today! Accounting Advertising Automotive Aviation & Aerospace Biotechnology Business Chemicals Construction & Real Estate Consumer Packaged Goods Distribution Education Energy Finance Food Service Health Care Insurance Legal Manufacturing Media & Entertainment Nonprofit Retail Technology Telecommunications Travel & Hospitality   This SmartBrief was created for ignoble.experiment@arconati.us   Andy Sernovitz, Editor at Large Andy Sernovitz is the author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the fantastic blog "Damn, I Wish I'd Thought of That!" He runs WordofMouth.org, where marketers and entrepreneurs learn to be great at word of mouth marketing, and SocialMedia.org, the community for social media leaders at the world's greatest brands. He taught word of mouth marketing at Northwestern and internet entrepreneurship at Wharton.   Subscriber Tools SIGNUP   SEND FEEDBACK   E-MAIL THIS BRIEF Today's Brief - Permalink | Update account information | Change e-mail address | Unsubscribe | Print friendly format | Web version | Privacy policy Suggest a story: VIA E-MAIL   VIA TWITTER     Advertise Associate Publisher:  Dena Malouf 202-407-7837 Download Media Kit Job Board:  Jackie Basso 202-407-7871   SmartBrief Community: Most Clicked Facebook Twitter Blog Publish your Press Release Who's Hiring LinkedIn Get this RSS Feed Search Archive Grab this Widget About Download a SmartBrief Mobile app today     Recent SmartBrief on Social Media Issues: Monday, January 14, 2013 Friday, January 11, 2013 Thursday, January 10, 2013 Wednesday, January 09, 2013 Tuesday, January 08, 2013     Lead Editor:  Jesse Stanchak Editor at Large: Andy Sernovitz Contributing Editor:  Ben Whitford     Mailing Address: SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004     © 1999-2013 SmartBrief, Inc.® Legal Information