 | | - How Graph Search could turn Facebook into a romance engine
Facebook says its Graph Search feature could be a boon for those looking for love online. By letting users quickly scan the interests and relationship statuses of friends and friends' friends, the tool will make it easier for people to find potential romantic partners without resorting to traditional online dating, says Tom Stocky, Facebook's director of product management. "For dating queries, friends of friends tends to be a good place to start," Stocky says. USA Today (1/17)       | Network Update |  | | |  | - Instagram rebuffs critics, cites 90 million actives per month
Instagram says it has 90 million active users each month, and that users upload 40 million photos per day. The site did not say how many daily active users it has or whether it's gaining or losing members. About half of Instagram users have linked their accounts to their Facebook identities, offering support for Mark Zuckerberg's vision of Facebook as a platform for external applications, Tim Peterson writes. Adweek (1/17) - TrendSpottr Alert lets you know when a term may go viral
TrendSpottr has announced a service that it says uses predictive data analysis to send users real-time updates on their chosen keywords and how those keywords are trending in social media. This service lets businesses know what people are buzzing about so they can respond accordingly, Barry Levine writes. CMSWire.com (1/17)  |  | Top 10 Ways to Improve Digital Experiences
This Forrester independent report discusses:
- Why 77% of firms #1 goal is improving customer experience
- How analytics and testing boost online relevance
- Key metrics for mobile sites
Download now> |
 | | - 3 ways McDonald's struck Olympic gold
With 85 websites, more than 80 Facebook pages and 40 Twitter handles, handling McDonald's social media operations during the London Olympics was a tall order, says digital chief Sosti Ropaitis. The brand avoided problems by recruiting a well-trained global team to manage its social media presence, forging close ties with the company's legal department and crafting messages that didn't require specific cultural references. SmartBrief/SmartBlog on Social Media (1/18) - What's the best buzz strategy for a Super Bowl ad?
Brands spend big money on lavish Super Bowl commercials in hopes of producing an ad that will stimulate water-cooler conversation, this article notes. This year, some companies taking out Super Bowl ads are turning to social media in advance of the big event to defray some of their advertising costs, by offering teasers, previews and even full viewings of their Super Bowl commercials to get fans talking about the ads early via social networks. "For me, it's all about maximizing exposure," said Steve Cannon, president and CEO of Mercedes-Benz USA. The New York Times (tiered subscription model) (1/17) | | | - Facebook love could be bad for your waistline
People who receive "likes" or uplifting comments on Facebook tend to have less self-control than do people who don't receive social affirmation, researchers have found. Browsing Facebook made people more likely to reach for a cookie rather than a healthier snack, perhaps because Facebook gives people a sense of entitlement, researchers said. Wired.com (1/16) - Graph Search makes businesses' Facebook efforts more important
Facebook's new Graph Search tool adds a social element to Web searching, making the presence of small businesses on social media even more critical for their success, writes Mara Schneider. "[I]t's even more important now to make sure that your brand is talked about, shared and recommended across the platform," she writes. In The Square blog (1/16) - Inside a retirement home for chimps
Federal agencies use chimpanzees for research purposes, and when the research is done, many wind up in dedicated retirement homes in Florida and Louisiana. Caring for hundreds of aging chimps is difficult and expensive work, says Jen Feuerstein, director of one retirement facility. "We're housekeepers, we're maids, we're butlers, we're servants," Feuerstein says. National Public Radio (1/18) - #Follow Friday: WMA SmartBrief
Social media is great, but it's only one piece of an effective online strategy. To make the most of your social media efforts, you need to be able to get your followers to respond to a call to action -- and an attractive website or an interactive application can make all the difference. Learn about the latest trends in Web marketing each day for free with WMA SmartBrief.  | Single, desperate men are among the first to exploit any new technology that will help them in their quest."
--Neil Strauss, author of "The Game," as quoted by USA Today |
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