New Facebook tool could help you find a job

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January 17, 2013 CONNECT WITH SMARTBRIEF Share | Sign up | Archive | Advertise Today's Buzz    Facebook brings Internet calling to U.S. iPhone users Facebook has expanded a test of voice-over-IP calling to the U.S., the company has confirmed. Facebook users can make free calls via Wi-Fi and cell networks from the Messenger application on iPhones. "We were able to expand the test so quickly because it went well in Canada and we wanted to expand the audience," the company said. Bloomberg Businessweek (1/16), The Verge (1/16)       The Social Media ROI Cookbook: Six Ingredients Top Brands Use In this free report, industry expert Altimeter explores the most effective "ingredients" for measuring the revenue impact of social media, providing insights and case studies from an array of top companies. Offerpop is happy to make this penetrating study available to SmartBrief readers. Download it for free! Network Update  LinkedIn adds option to share video, presentations LinkedIn users now can share photos, projects and presentations. The changes can help brands better engage followers with more visual content, this unbylined article notes. Brafton.com (1/16)       Ideas in Action  Amway eyes global growth with distributor network, social media Amway executive Candace Matthews discusses how the company's distributor networks are similar to social media influencer networks. She says understanding local cultures is important and that social media has helped to eradicate borders. Forbes (1/14)       Dunkin' Donuts follows social demand to Southern Calif. markets Dunkin' Donuts is rolling into Southern California markets. The brand is better known in Northeastern states, but the company is expanding in response to fan demand via social media, even making the announcement on the company's blog. Adweek (1/16)       Research and Reports  Study assesses opinions on doctors' social media use A survey of medical board directors showed that 81% of respondents agreed that presentation by doctors of misleading data about clinical outcomes online warrants investigation, while 79% said use of patient images without consent is worthy of investigation. There was less agreement about investigation of scenarios such as showing use of alcohol without intoxication (40%) and use of derogatory speech toward patients (46%). The findings, published in the Annals of Internal Medicine, highlight the need for more education about social media use, researchers wrote. Modern Physician (free registration) (1/15)       The Takeaway  Why retailers should question Pinterest Pinterest says it gets more than 10 million unique visitors, and research indicates it inspires more people to buy something than does Facebook, but questions remain among wary marketers on whether it can be effectively monetized, write Ron Adams and Ben T. Smith IV. Pinterest wasn't built for retail sales, and it lacks marketplace features, they argue. The site "doesn't help retailers create meaningful engagement with local communities of consumers" and serves the purpose of discovery more than sales, Adams and Smith write. MediaPost Communications/Online Media Daily (1/15)         New Facebook tool could help you find a job The Graph Search being tested by Facebook can help recruiters find talent by sifting through information from millions of Facebook users, Danny Rubin writes. To get on the radar of more recruiters, users should include their full job title, job description, schools and civic group involvement in their Facebook profile, he writes. The Huffington Post (1/16)       Social Shareable    Don't try this at home: Developer is caught outsourcing his work A developer involved in critical infrastructure at Verizon spent most of his workday surfing the Internet by outsourcing the bulk of his work to a firm in China in exchange for a fifth of his six-figure salary. The developer was caught when a security audit uncovered unusual login activity on his account. The Register (U.K.) (1/16), BBC (1/16)       Online Master of Science in Business Intelligence The online Master's in Business Intelligence (MSBI) at Saint Joseph's University - the first BI master's degree offered entirely online - is designed and delivered, by those at the center of the industry. It's taught within the Erivan K. Haub School of Business, which is AACSB-accredited and among only 5% of business schools in the world with a dual business accreditation. Graduates also earn a certificate from SAS, Inc. Editor's Note  Interested in writing for SmartBlogs? Everyone knows that SmartBrief aggregates the best content from around the Web, but did you know we also feature original blog posts, videos and interviews with thought leaders on our own blog network? Check out the SmartBlogs Network for insights from some of the brightest minds in social media marketing, restaurants, finance, executive leadership and education. Interested in contributing to one of the SmartBlogs? Check out our submissions guidelines or e-mail Jesse Stanchak for details.         Click here to view more job listings. SmartQuote  Because they're personal, social networks have significant influence on opinion; and influence is a valuable commodity for businesses and brands." --Ron Adams and Ben Smith IV, writing in MediaPost Communications' Online Media Daily       SmartBrief delivers need-to-know news in over 100 targeted email newsletters to over 3 million readers. All our industry briefings are FREE and open to everyone—sign up today! Accounting Advertising Automotive Aviation & Aerospace Biotechnology Business Chemicals Construction & Real Estate Consumer Packaged Goods Distribution Education Energy Finance Food Service Health Care Insurance Legal Manufacturing Media & Entertainment Nonprofit Retail Technology Telecommunications Travel & Hospitality   This SmartBrief was created for ignoble.experiment@arconati.us   Andy Sernovitz, Editor at Large Andy Sernovitz is the author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the fantastic blog "Damn, I Wish I'd Thought of That!" He runs WordofMouth.org, where marketers and entrepreneurs learn to be great at word of mouth marketing, and SocialMedia.org, the community for social media leaders at the world's greatest brands. He taught word of mouth marketing at Northwestern and internet entrepreneurship at Wharton.   Subscriber Tools SIGNUP   SEND FEEDBACK   E-MAIL THIS BRIEF Today's Brief - Permalink | Update account information | Change e-mail address | Unsubscribe | Print friendly format | Web version | Privacy policy Suggest a story: VIA E-MAIL   VIA TWITTER     Advertise Associate Publisher:  Dena Malouf 202-407-7837 Download Media Kit Job Board:  Jackie Basso 202-407-7871   SmartBrief Community: Most Clicked Facebook Twitter Blog Publish your Press Release Who's Hiring LinkedIn Get this RSS Feed Search Archive Grab this Widget About Download a SmartBrief Mobile app today     Recent SmartBrief on Social Media Issues: Wednesday, January 16, 2013 Tuesday, January 15, 2013 Monday, January 14, 2013 Friday, January 11, 2013 Thursday, January 10, 2013     Lead Editor:  Jesse Stanchak Editor at Large: Andy Sernovitz Contributing Editor:  Ben Whitford     Mailing Address: SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004     © 1999-2013 SmartBrief, Inc.® Legal Information