Facebook cools on social ads Facebook is walking back from previous declarations about building a new, more social marketing model, and is instead embracing conventional digital advertising methods, some experts say. Instead of focusing on word-of-mouth-marketing at scale and user-submitted data, the social giant is now adopting more conventional retargeting techniques. "It's become less about having a relationship ... and more about reach," says Deep Focus CEO Ian Schafer. Advertising Age (tiered subscription model) (4/1)  | New White Paper: Learn Why Collaborative Marketing is the Next Evolution of Social In this new white paper from Crowdtap, learn how co-creation and advocacy are key to social marketing. See what's next in social and get 5 steps to success for marketers to learn, ideate and market with their consumers on-demand.
DOWNLOAD NOW: The Collaborative Marketing Future | | Bing to display Klout scores in search results Microsoft's Bing search engine is partnering with influence-rating service Klout to include Klout scores in Bing search results. Bing, which already includes LinkedIn, Facebook and Twitter data in its search results, will incorporate Klout ratings when users search for people's names. BtoB Magazine (4/1)  | April 4, 2013 @ 11am PT | 2pm ET
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Register today! | | Brands score social buzz with April Fools' Day pranks Chatter on social media sites helped brands score buzz with their April Fools' Day pranks, which included Richard Branson promising to launch a glass-bottomed airplane and Procter & Gamble touting a bacon-flavored Scope mouthwash. "April Fools' is the flavor-of-the-month holiday where, if you can give someone a laugh, you can create goodwill for your brand," says Allison Cohen, president of PeopleTalk. USA Today (4/1)  | Myths, Pitfalls and Realities of CPQ Software
Configure Price Quote Software can be difficult to deploy and implement. This white paper highlights the common myths in the market place and provides a practical guide on how to prepare for the challenges ahead. Learn how to expose the pitfalls before you buy your CPQ software. Download the free guide now. |
 | Hashtags have gone mainstream, researchers say Three-quarters of social media users say they incorporate hashtags into their postings, with about 71% of respondents saying they use hashtags chiefly on mobile devices, a RadiumOne study finds. Middle-aged social media users were less likely to use hashtags than younger users were, but still had a 44% usage rate. MediaBistro.com/All Twitter blog (4/1)  | Email Marketing Integration & Automation - The Path to More Sales
Email Marketing is still the primary driver of ROI. But that's far from the end of the story. It's just the beginning...Top marketers aren't just SPENDING MORE, they're SPENDING SMARTER by making email work with other digital platforms. Learn how to successfully incorporate social, video and marketing automation into your Email Marketing strategy.
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 | Free ways to make your Facebook posts more popular It seems to be getting more difficult for brands to reach their followers on Facebook without paying to promote their posts, Tim Parker writes. However, you can still engage with customers successfully by posting photos, sharing content from other pages, using attention-grabbing text and getting fans to turn on the "get notifications" option. Intuit Small Business Blog (4/1) |  | Social is one of the foundation elements of Facebook advertising. We're simply turbocharging and enhancing ways for marketers to reach people." | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
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