GM ends Facebook ad stalemate with Chevy Sonic mobile push General Motors has returned to Facebook to advertise the Chevrolet Sonic on the social network's mobile application and website, despite having cast doubt on the efficacy of advertising there a year ago when Joel Ewanick was the chief marketing officer. "Chevrolet is launching an industry-first 'mobile-only' pilot campaign for the Chevrolet Sonic that utilizes newly available targeting and measurement capabilities on Facebook," says Chris Perry, U.S. Chevrolet marketing vice president. Bloomberg (4/10)  | Three Step Guide: The Value of the Power Middle in Social Marketing
In order to drive scale and success with social media, brands need to tap into social word-of-mouth marketing to move beyond their current social media reach and activate influencers. Download this ebook to learn how to activate your social influencers in three easy steps. Download now! |
 | Do you use A/B testing on your videos?  | Yes | | No | | Lawyer: IRS looks at social media to spot tax cheats The Internal Revenue Service is trawling social media profiles in search of evidence that people aren't declaring everything they should on tax returns, according to a lawyer who works on privacy and data security issues. The IRS denies poring over taxpayers' Facebook profiles, but analysts say people should still be cautious about what they post online, as such a process would be legal. "If you claim a deduction on your income tax returns, but the lifestyle you lead has manifested in social media that is inconsistent with that deduction, that would be a red flag," former judge Andrew Napolitano says. RT.com (Russia) (4/8), Fox Business (4/9)  | Tell the Story of Your Brand More Effectively
The Strategic Marketing Management program from Stanford Graduate School of Business Executive Education explores the major components of marketing strategy. Learn how to tell the story of your brand more effectively, integrating your marketing programs with your overall business plan. Learn more. |
 | Execs like LinkedIn, want more relevance from social networks Business executives prefer LinkedIn to Facebook and Twitter, whereas blogs, Pinterest and Google+ are not top of mind, according to a poll by DHR International and Modern Survey. But 90% of the executives surveyed say they would use social networks more if they were relevant to their business or if "they thought it was a better use of their time," TJ McCue writes. Forbes (4/9)  | CSO Insights: 2013 SPO Sales Execution Analysis
It is one thing to plan the work and another to work the plan. In this topical report, see how well other companies perform as they navigate prospects through the sell cycle. Learn how your sales team can leverage best practices from best-in-class performing organizations highlighted in this study. Download this free report now. |
 | Is your Facebook strategy focused on acquiring "likes"? | No |  69.67% | | Yes |  30.33% | Should "likes" be the focus of your Facebook strategy?: Facebook offers metrics to help organizational users measure their social media performance, but the metrics can be difficult to tie to real-world goals, SmartBrief's Jesse Stanchak writes. "[A]s long as Facebook interactions [remain] a step on the path to your brand's ultimate goal, it won't make sense to focus your Facebook strategy on any internal Facebook actions," he writes in SmartBrief's SmartBlog on Social Media. Who controls the social media efforts at your organization? | Someone in the marketing department | | Someone in the sales department | | Someone in the IT department | | Someone in the public relations department | | The CEO, owner or sole proprietor | | Someone else within the organization | | Someone outside the organization | | No one person controls all the organization's social media efforts | |  | What if you tweet and nobody tweets back? There's nothing worse than a friendless tweeter, right?" | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
| Mailing Address:
SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 | | |
No comments:
Post a Comment
Keep a civil tongue.