Meet social media's 50 most influential people A survey of social media influencers completed using Peek Analytics reveals a number of trends for 2013, Haydn Shaughnessy writes. Some key players -- including top-ranked influencer Sean Gardner -- blend social media insights with motivational messages. Others win success by focusing on specific verticals such as hospitality, music or for-profit social media use. The list also contains more self-made social media stars than past iterations, Shaughnessy writes. Forbes (4/17)  | The Social Business Textbook:
Required Reading For Any Social Professional Brush up on the essentials of great social programs with The Social Business Textbook. Study 8 social subjects and learn key concepts, strategies for success, and brand examples for practical application. This is required reading for any social professional. Download the Social Business Textbook today! | |  | Three Step Guide: Activating Untapped Social Influencers
In order to drive scale and success with social media, brands need to tap into social word-of-mouth marketing to move beyond their current social media reach and activate influencers. Download this ebook to learn how to activate your social influencers in three easy steps. Download now! |
 | Dove video uses sketch artist to make a point about beauty Dove is running a three-minute video on YouTube in which participants work with a forensic sketch artist to describe themselves and others. The ad demonstrates how women often have a more negative perception of their own looks than strangers do, and employs the tagline "You are more beautiful than you think." Mashable (4/15) Why Ball's DIY heritage made Pinterest a perfect fit Marketing with content-sharing site Pinterest has been ideal for Jarden Home Brands' Ball Home Canning, because the mason jars' potential for creative, do-it-yourself projects has been recognized by recession-weary and health-conscious consumers. Barkley and 360 Public Relations have taken a small budget into social media sites, providing canning demos and showing various uses for the glass jars. Jarden has also released a limited "Heritage Collection" line celebrating 100 years of the "Perfect Mason" jar. Advertising Age (tiered subscription model) (4/15)  | Contract Management Software — Buyers Advice
Contract Management Software can be challenging due to some key characteristics of the contract management process. In this guide, read about the entire evaluation and purchase cycle, including key considerations and pitfalls. Download the free guide now and learn how to manage the process to your best benefit. |
 | Who controls the social media efforts at your organization? | Someone in the marketing department |  51.39% | | Someone in the public relations department |  17.59% | | No one person controls all the organization's social media efforts |  13.43% | | The CEO, owner or sole proprietor |  8.80% | | Someone else within the organization |  4.63% | | Someone outside the organization |  2.31% | | Someone in the IT department |  1.39% | | Someone in the sales department |  0.46% | Who should control social media within an organization?: Businesses are likely to move from having a social media presence driven by their marketing or PR teams to a model that sees everyone in the company get involved, SmartBrief's Jesse Stanchak writes. But the transition may not always be smooth, as different departments may vie for control. The key to avoiding such conflicts is focusing on establishing a corporate culture that emphasizes share responsibility and employee engagement, he writes in SmartBrief's SmartBlog on Social Media. Did your organization temporarily stop posting to social networks following the Boston Marathon bombing?  | Yes | | No | | Buzzfeed exec: Social ads win by offering content worth sharing Social advertising is a much more effective force for connecting with online audiences than are traditional banner advertisements, which people view as disruptive, Buzzfeed Chief Revenue Officer Andy Wiedlin said at the Digital Media Europe conference in London. Buzzfeed's sponsored content has an average click-thru rate of between 2% and 3%, in addition to the exposure garnered through sharing. "We spend a lot less time thinking how to target and a lot more thinking what people are sharing," Wiedlin said. EditorsWeblog.org (4/15) Other News  | The Q1 RKG Digital Marketing Report: Benchmark Your Online Performance
An essential tool for online marketers. RKG digests mountains of data into clear insights on mobile, paid and organic search, social, comparison shopping, display and multichannel attribution. Download your complimentary copy to benchmark your program and identify opportunities. |
 |  | Social media is not a stationary phenomenon." -- Pamela Springer, CEO of Manta, as quoted at BizReport | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
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