Oreo campaign grabs top honor at Facebook awards Mondelez International's Oreo brand and agencies 360i and Draftfcb took home the Blue Award, the top honor at Facebook's second annual Studio Awards ceremony, for the cookie's "Daily Twist" campaign. The best-known image from the campaign, a rainbow-creme cookie celebrating gay pride, was "a brilliant piece of creative" that tapped into a key cultural trend, said Rob Feakins, an award judge and the chief creative officer at Publicis Kaplan Thaler. Adweek (4/29)  | Leverage Big Social Data In Your Marketing Programs
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 | Report: 6 B2B brands that rival B2C in social media Although business-to-consumer companies are ahead of business-to-business firms in social media execution, some brands are showing the way forward in the space, a Vivaldi Partners Group report says. American Express, General Electric, Philips, Corning, Aon and SAP were cited for turning social media into customer consideration, purchases and loyalty. "We are now in the midst of changing, where things become mobile, where data, Big Data, multiple data sources come together. ... In this next stage of social media development ... there may be a level playing field between B2B and B2C," said Erich Joachimsthaler, Vivaldi Partners' CEO. Adweek (4/29) Researchers ponder Chinese censors' sensibilities China's social networks are heavily censored, and examining what's pulled and what's allowed to remain offers insights into Beijing's evolving political sensibilities, researchers say. Harvard University's Gary King says software he developed spots small changes in censorship patterns, and is able to predict major policy shifts or political events days before they actually happen. "We have examples where it's perfectly clear what the Chinese government is about to do. It conveys way more about the Chinese government's intents and actions than anything before," King says. MIT Technology Review online (4/29)  | CSO Insights: 2013 SPO Sales Execution Analysis
It is one thing to plan the work and another to work the plan. In this topical report, see how well other companies perform as they navigate prospects through the sell cycle. Learn how your sales team can leverage best practices from best-in-class performing organizations highlighted in this study. Download this free report now. |
 | The one where Ross joins Facebook A year before the first version of Facebook debuted, the cast of "Friends" spent an episode fooling around with a remarkably similar-sounding website. The friends discover a social network that -- unlike then-popular sites such as MySpace and Friendster -- focuses on connections between college alumni. "Oh, great -- a faster way to tell people that I'm unemployed and childless," huffed Chandler. The Huffington Post (4/30) |  | Cybercriminals have no reason to stop -- for them, it's a profitable business with low overhead." -- Catalin Cosoi, chief security strategist at Bitdefender, as quoted by USA Today | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
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