Advisor Newsletter: SMS and Email, Consumer Privacy Backlash, Yahoo Retiring Accounts

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Issue #061  |   June 2013
1. Industry Watch: SMS and Email: A Strategy to Capture Out-of-Home Subscribers 2. Featured Events: On-Demand Webinar - Marketing to the Mobile Consumer 3. Tip of the Month: Tips for Avoiding the Consumer Privacy Backlash 4. Featured Resource: Mobile Email Optimization Calculator 5. Deliverability: Yahoo! Retiring Inactive Accounts
Industry Watch SMS and Email: A Strategy to Capture Out-of-Home Subscribers By Justin Williams, Senior Marketing Strategist   Email is the supreme nurturing tool in the marketer's toolbox, but making a user give you her email address when she's on the move is difficult - usually involving two or three steps with a mobile browser, in-store terminal, or (heaven forbid) paper. But there's an easier way... Continue... Back to top ................................................................................................. Featured Events On-Demand Webinar Marketing to the Mobile Consumer Date: June 12th Speakers: Katrina Conn, VP of Marketing Services, StrongMail Krishna Subramanian, CMO, Velti   The very fabric of consumer-brand relationships is being transformed by the rapid adoption and reliance on smart phones for enhancing everyday activities. If there is any question about the impact on marketing, consider this: there are now more humans on the planet who own mobile devices than toothbrushes - and email opens on these devices are expected to surpass 60% in 2013. It's clear that marketers need to adapt, and adapt fast! Watch the Webinar Now >> Back to top ................................................................................................. Email Marketing Best Practices: Tip of the Month Tips for Avoiding the Consumer Privacy Backlash By Amanda Hinkle, Digital Marketing Strategist, StrongMail   In the wake of Snowden revealing a government surveillance program that monitors data through multiple sources, consumers have a heightened awareness about online privacy and how their information is handled. Read on to get actionable strategies for addressing your customers' privacy concerns. Continue... Back to top ................................................................................................. Featured Resource Mobile Email Optimization Calculator   Mobile device usage is growing faster than marketers can keep up. Use this quick and easy Mobile Email Optimization Calculator to find out how much revenue you could be leaving on the table by not optimizing your emails for mobile devices. Calculate Today >> Back to top ................................................................................................. Deliverability Corner Yahoo! Retiring Inactive Accounts By Karen Balle, Delivery Support Specialist   Yahoo! is going to be retiring inactive email accounts on July 15. There are a few simple steps a company can take to ensure that their list stays clean and the person who receives the email is the one who signed up for it. Continue to learn more... Continue... Back to top ................................................................................................. 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BLOG SPOTLIGHT   "Five Engagement Killers - And How To Overcome Them" by Katrina Conn Vice President of Marketing Services View All Blogs     EVENTS   Shop.org Sept. 30 - Oct. 2 Chicago, IL DMA Oct. 12 - 17 Chicago, IL Email Insider Summit Dec. 11 - 17 Deer Valley, UT Full Details     LATEST NEWS   Jun 19, 2013 BullDog Reporter Lack of Sophistication Among Mobile Marketers Limits Program Effectiveness, New StrongMail Survey Finds June 5, 2013 Mobile Marketing Watch Email Marketing Giant Unveils New Mobile Marketing Capabilities June 5, 2013 Direct Marketing News StrongMail Adds Mobile Marketing Tools More Articles   ANNOUNCEMENTS   June 17, 2013 Lack of Sophistication Among Mobile Marketers Limits Program Effectiveness June 4, 2013 StrongMail Introduces Industry-First Mobile Marketing Capabilities May 30, 2013 StrongMail Appoints Katrina Conn VP of Marketing Services More Announcements   ON-DEMAND WEBINARS   StrongMail regularly hosts webinars that explore the intricacies of email marketing, authentication, reputation, and the emerging world of accountability that will forever change the landscape for senders and receivers. Download the Webinars to play at your convenience.     NEWSLETTER ARCHIVES   Read Past Issues   CONTACT INFORMATION   Corporate Headquarters 1300 Island Drive Suite 200 Redwood City, CA 94065 Main: (650) 421-4200 Fax:  (650) 421-4201 Sales Information Toll Free US: (800) 971-0380 Phone: (650) 421-4255 sales@strongmail.com U.K. Headquarters Atlantic House Imperial Way Reading RG2 0TD Main: +44 (0) 118 903 6068 info-uk@strongmail.com Asia-Pacific Offices XCom Media Unit 1 15 Lamington Street New Farm Queensland 4005 Australia Main: +61 7 3666 0544 info-apac@strongmail.com Did you receive this email from a friend or co-worker? Would you like to have your own subscription? Sign up to receive our monthly newsletter, StrongMail Advisor, and other emails at our subscription page.
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