| | | eMarketer Q2 RTB Roundup Real-time bidding (RTB) and other forms of programmatic buying are gaining traction fast. Programmatic spending is predicted to continue growing robustly in coming years, and by 2017 will account for around one-third of all US digital display ad spending. To help you understand this increasingly important marketplace, eMarketer has curated the Programmatic Buying Roundup with key trends, statistics and insights. OpenX invites you to download this free publication. Key elements include: |
| – eMarketer's spending and growth forecast for digital display ads purchased through RTB – Leading benefits and concerns voiced by media buyers and publishers – Common goals and tactics of search and site retargeting – A look at the flourishing mobile, tablet and video RTB markets Please click here to download.
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