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 | | | | | | What is the Cost of a Poor Online Experience?
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The Astonishing Cost of a Poor Online Experience (And What You Can Do About It)
When customers can't find answers on your website, it gets costly.
- 37% of unresolved website interactions escalate to phone – 1,036,000 phone calls x $7.00 each = $7,252,000
- 23% of unresolved website interactions escalate to email – 644,000 emails x $6.50 each = $4,186,000
- 11% of unresolved website interactions escalate to chat – 308,000 chats x $5.00 each = $1,540,000
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