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2013/06/24

What is the Cost of a Poor Online Experience?

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What is the Cost of a Poor Online Experience?
 


The Astonishing Cost of a Poor Online Experience (And What You Can Do About It)


When customers can't find answers on your website, it gets costly.

  • 37% of unresolved website interactions escalate to phone – 1,036,000 phone calls x $7.00 each = $7,252,000
  • 23% of unresolved website interactions escalate to email – 644,000 emails x $6.50 each = $4,186,000
  • 11% of unresolved website interactions escalate to chat – 308,000 chats x $5.00 each = $1,540,000

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