| | Real Time Marketing: Dynamic Ads Drive Results
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| Digiknow? Consumers have more positive feelings about brands after exposure to real-time marketing than before the exposure.
 Real-time marketing makes it possible for advertisers to better match unique creative messages and ad experiences to their target consumers- on the fly.
Learn more about real-time marketing and how to maximize impact via dynamic technology with PointRoll's Real-Time Marketing report. Based on delivering thousands of dynamic campaigns, we share the pitfalls and best practices that can drive performance |
| | Benchmarks Released |
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Digiknow? Consumers are 5x as likely to click an ad once they have interacted with it.  Also, Video completion rates are 67% higher for in-stream video campaigns as compared to in-banner video campaigns. And, dynamic ads drive a 471% increase in conversions versus non-dynamic ads.
All of this and more can be found in PointRoll's Annual Benchmark Report which looks at display (standard, rich media and view-ability), mobile/tablet, video and dynamic campaign data. Check out the complete report for in depth analysis or the quick reference infographic. Read more>> |
| | HTML5 Adoption and Usage
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Digiknow? DigiKnow: 63% of Developers are Actively Developing with HTML5.  In anticipation of next week's designer and developer conference DevCon 5, HTML5Report.com sat down with PointRoll's Sr. Creative Technologist, John Percival, to take his pulse on the adoption of HTML5.
John will be speaking at DevCon5 in New York. Read more>> |
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