Premium service could be a moneymaker for Facebook, says Twitter co-founder Facebook could make big bucks with a subscription-based service in which users paid a few dollars to receive an ad-free social media experience, Twitter co-founder Biz Stone says. Plenty of people would be happy to pay $10 a month for an ad-free "Facebook Premium" service, Stone hypothesizes. "If 10% ... of Facebook signed up, that's $1B a month in revenue. Not too shabby," he wrote in a blog post. PC Magazine (7/21), Mashable (7/21)  | New: The Definitive Guide to Social Product Posting
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 | Opinion: Instagram video could help Facebook turn down the volume Vine has already shown that short videos can be an effective ad format, and Instagram's video clips could allow brands to combine that power with Facebook's trove of user data, writes University of Oregon student Kaitlyn Chock. Just as importantly, branded Instagram videos would be less jarring and intrusive than Sponsored Stories, Chock writes. By "inserting branded content more subtly through Instagram video, users may be less likely to realize that they are looking at ads," she writes. SmartBrief/SmartBlog on Social Media (7/22) Other News | How #RunForBoston reached 3.8 million people In the aftermath of the Boston Marathon bombing, a single Facebook user posted a message calling on people to go for a run of any distance in tribute to the victims and survivors of the attack. The post swiftly went viral, spawning a hashtag -- #RunForBoston -- that reached at least 3.8 million Facebook and Twitter users. That's a reminder that there's no substitute for a powerful, well-timed message, writes April Wilson. "One voice can reach more people than a big brand with a big budget and a big staff -- as long as the message is right," Wilson writes. B2C Marketing Insider (7/19) Lexus creates stop-motion film with fans' Instagram images Lexus is targeting younger motorists with an Instagram-driven campaign that incorporates images from more than 200 users. The combined effort produces a stop-motion film of the 2014 IS model from various angles and tones. "Using a creative platform like Instagram, which has such a strong community, allowed us to introduce the 2014 IS to the target demographic in an unexpected way," said Nancy Hubbell, prestige communications manager at Lexus. Luxury Daily (7/22)  | The Subscription Economy CFO: Using Data to Drive Long-Lasting Customer Relationships
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 | Volcano scientists erupt on Facebook Scientists from the University of Alaska-Fairbanks are using Facebook to offer insights into their work at the Stromboli volcano on Sicily's coast. The project aims to compare high-tech thermal imaging of eruptions with the kinds of volcano films recorded by amateurs and subsequently shared on social media sites. Finding ways to glean useful data from shared footage could spark a new era of "flash mob volcano monitoring," researcher John Dehn says. Fairbanks Daily News-Miner (Alaska) (7/14) | How to make a big splash on small social networks Brands may never win huge followings on niche social networks such as Quora, Path and Medium, but that doesn't mean the networks aren't delivering real value, writes Rishon Roberts. "Directing your audience toward your presence on these sites will get them to see you as a thought leader in your industry," even if not many people become regular followers, Roberts writes. FastCoLabs (7/19) | Watch Digg's founder fight an angry raccoon When Digg founder Kevin Rose caught a raccoon bullying his dog, he sprang into action, grabbing the critter by its haunches and flinging it down a flight of stairs. A closed-caption TV system caught the showdown, and Rose posted the resulting clip to YouTube, where it went viral and sparked the creation of a parody @TossedRaccoon Twitter account. The Atlantic Wire (7/21)  | 4 Tips For A More Effective Attribution Strategy
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 |  | It's no secret that the Web gives us the infinite power to connect, so why are we wasting it updating each other about the minute details of our day?" -- Rishon Roberts of Spinnakr, writing at FastCoLabs | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
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