Buckingham Palace tweets news of prince's birth The U.K.'s royal family tweeted regular updates about the birth Monday of Kate Middleton's baby, who is third in line to the throne. Buckingham Palace's socially savvy strategy whipped Facebook and Twitter into a frenzy, but may also have helped lessen the need for invasive, paparazzi-style media coverage of the birth. "If the updates are disseminated via Twitter like so many bread crumbs for the hungry media, then perhaps the paparazzi's zeal to break the news of every pregnancy-related development becomes less menacing," Cotton Delo writes. Advertising Age (tiered subscription model) (7/22), CBS News (7/22)  | 6 ways to Build Business with Social Learn practical tips and ideas on how to grow your business through social with this 40-page guide. Discover how to use social to grow sales pipeline, expand customer service, build brand awareness and more! Download the Guide. | | Developing-world Facebook users flock to mobile access At least 100 million people around the world use Facebook on feature phones rather than smartphones, the social network has announced. That speaks to the site's increasing importance in developing markets, where regular cellphones are widely used. "Millions of people in developing markets like India, Indonesia, and the Philippines are relying on this technology to connect with Facebook, without having to purchase a smartphone," Facebook said in its announcement. MIT Technology Review online (7/22)  | New: The Definitive Guide to Social Product Posting
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 | Lonely Planet fans take Twitter trip down memory lane Lonely Planet is laying off a third of its editorial staff, prompting concerns that the brand could fold altogether -- and sending some backpackers rushing to Twitter to share their recollections of the company's travel guides. Users adopted the hashtag #lpmemories for posts about the travel handbooks, which have struggled to remain relevant in the era of the mobile Internet and social media advice forums. Time.com (7/23)  | Do you want to reach smart people like you? SmartBrief publishes more than 180 email newsletters in over 15 industries. If you need to reach business decision makers in finance, health care, retail, tech, etc. start advertising in the SmartBrief network today. Download a media kit here. | | Study shows how social media preps the sales funnel Social media can help companies to nudge consumers toward a purchase, according to a study by Vision Critical. Researchers found that social media drove real-world sales at about the same rate as online sales, suggesting that some brands could be underestimating the impact of their social programs. "If you are estimating the ROI on social by looking at social to Web, you are missing roughly half your social-inspired purchasing," says Vision Critical's Alexandra Samuel. Forbes (7/22)  | Quantcast White Paper: Display Ad Clickers Are Not Your Customers
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 | Analysis: Social parodies work best when their creators remain hidden Parody Twitter accounts are far more effective when they're written anonymously, experts say. Accounts that reveal their authors -- such as the @BPGlobalPR parody account, or the @RuthBourdain account -- lose their sting when they have a specific, human face behind them, says Dan Sinker, creator of the @MayorEmanuel account. "You're able to suspend your disbelief and enter into the logic of the world of that parody account easier when you don't automatically assign an additional author or face to it," Sinker says. The New Yorker (free content)/Elements blog (7/22) Why gamification is more than just a gimmick Incorporating gamelike elements such as competition into your marketing efforts might seem like a gimmick, but used correctly it can become a powerful tool for driving engagement via social channels, Ekaterina Walter writes. Gamelike elements can fuel word-of-mouth and enhance your fans' sense of community. "[I]f you know you have customers who are real fans of your product and service, gamification could be the key to sharing their delight with your brand to their networks," Walter writes. SmartBrief/SmartBlog on Social Media (7/23)  | Free Guide for Email Marketers: Steps to Avoid the Spam Folder
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 | No, the royal baby won't be named "Simba" Twitter and Facebook were in an uproar after the U.K.'s royal family announced the birth of a new crown prince, with many users posting images of Prince William and other royals pasted into scenes from "The Lion King." Others focused on the "official easel" used to ceremonially post news of the birth outside Buckingham Palace. "Still posting on Twitter? Losers! Anyone who's anyone has moved on to Easel," tweeted David Schneider. The Daily Beast (7/22)  | The Subscription Economy CFO: Using Data to Drive Long-Lasting Customer Relationships
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 | 6 steps to seeing your name in SmartBrief on Social Media Everyone knows that SmartBrief on Social Media brings together great content on social media marketing each day -- but did you know we also publish original blog posts, videos and interviews with social media thought leaders on our own blog network? Submitting guest posts for SmartBlog on Social Media couldn't be easier, and it's a great way to share your perspective with the entire SmartBrief on Social Media audience. If you're interested in seeing your name in SBoSM, just check out our handy step-by-step guest post guide and then e-mail editor Jesse Stanchak for more information. |  | The smartest media companies are seeing social not as a competing medium, but as an extending medium." -- Alexandra Samuel of Vision Critical, as quoted by Forbes | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
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