The trouble with Chipotle's Twitter shenanigans Chipotle's recent Twitter "hack" publicity stunt was a lame one at that, Molly McHugh writes. The move highlighted the broader problem with Twitter buzz, which rewards brands for using PR gimmicks rather than building real engagement, McHugh writes. "Twitter is all about notoriety and follower numbers -- it's a social ladder to be climbed. ... [M]aybe we sucked it dry of anything genuine," she writes. Digital Trends (7/29)  | New: The Definitive Guide to Social Product Posting
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 | With planned hire, Twitter lays groundwork for IPO Twitter is seeking to hire a financial-reporting manager, and says the successful candidate will play a key role in preparing and filing paperwork ahead of the microblogging platform's long-anticipated initial public offering. Many expect the IPO to come in early 2014, and it's anticipated that investors could value the network at around $10 billion. USA Today (7/29) What Facebook could learn from suicidal brain cells Facebook is getting too tangled and overloaded with features, and it's time for it to start putting simplicity ahead of growth, Jeff Stibel writes. Much as the brain prunes synaptic connections to avoid excessive complexity, Facebook should cut out the distractions and focus on streamlining its core functions, Stibel argues. "[T]here is now more value, more utility, in offering less. ... Just like the brain, Facebook could separate out the fluff and strengthen the important relationships," he writes. Wired.com (7/29)  | The Subscription Economy CFO: Using Data to Drive Long-Lasting Customer Relationships
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 | Retirement homes teach Facebook to keep seniors connected Senior citizens are getting classes in Facebook and Twitter use at some retirement homes, in an effort to help the elderly stay in touch with their families and live more fulfilled lives. It is hoped that seniors who use social networks might avoid the isolation that studies show can shorten lives. "Once they get the simple directions, it just opens up the world," says Natalie Billings, who teaches a class on Facebook use at a Massachusetts retirement home. The Boston Globe (tiered subscription model) (7/30) | Pondering Twitter's staying power By some counts, Twitter now has 500 million users -- but is that enough of a critical mass to ensure that the microblogging service doesn't fizzle out? Other analyses suggest that the site's active user base is substantially smaller, and that Twitter isn't out of the woods yet. "It's not so hard to imagine the 200 million or so monthly active users finding another club to play in," Rebecca Greenfield writes. The Atlantic Wire (7/29) | 5 reasons you can't buy love on Twitter Buying fake Twitter followers is a terrible idea, Isra Garcia writes. Many fake followers are eliminated by Twitter's account police, and fluctuating follower counts can make your brand look at best incoherent and at worst downright untrustworthy. "It will damage your brand's credibility and your professional credibility," Garcia writes. SmartBrief/SmartBlog on Social Media (7/30) | Butchered walrus remains baffle British scientists Researchers are scratching their heads over 200-year-old walrus remains, plus several human bones, that were found buried near London's St. Pancras train station. The walrus skeleton shows signs of dissection or butchery, so it might have been dragged to London for medical experiments by a 19th-century scientist, researchers say. The Daily Mail (London) (7/23) | Think you could edit SmartBrief on Social Media? SmartBrief is looking to hire a full-time editor to create a variety of e-mail newsletters about digital marketing, including SmartBrief on Social Media! If you're an amazing writer with five years of publishing experience, a flair for digital marketing and a tolerance for early-morning deadlines, SmartBrief would love to hear from you. Check out our website to see the full job listing -- and share it via your favorite social network. |  | We call the Twitter the virtual water cooler ... [but] it's also a lot like a gossipy, cruel high school classroom full of cheaters, liars, and manipulators." | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
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