10 Rules for Winning in Mobile Relationship Management

This week's FierceMobileContent is brought to you by Urban Airship.

10 Rules for Winning in Mobile Relationship Management Mobile Relationship Management (MRM) is about brand-building. It uses the power of always-connected mobile devices to create stronger connections between customers and brands. Download the Pocket Guide to MRM to discover how the right strategies, tools and partners can propel your brand to the front of this awesome wave of opportunity. This guide will teach you: Why mobile is a unique channel The three waves of mobile investment Top 10 things you can do to get started with MRM Best practices from some of our top customers: Why mobile, and why now?  According to the 2013 Interactive Marketing Predictions by Forrester Research: "In 2013, the ultra-connected customer base will continue to grow at a staggering pace, destabilizing marketing as you've come to know it.... These customers demand personalized, relevant attention, designed around their needs and wants rather than around your marketing channels. If you don't change the way you think about engaging these customers, you will quickly lose relevance."

Follow us on twitter 1417 NW Everett St Suite 300, Portland, OR, 97209. support@urbanairship.com. Unsubscribe instantly. © 2013 Urban Airship, Inc. All Rights Reserved.

Want to reach 37,000+ FierceMobileContent subscribers with your own message? Contact jfordi@fiercemarkets.com or call 202-824-5041.   About this email: In order to receive FierceMobileContent for free, we ask that you accept an occasional email promotion from our sponsors. We carefully screen each promotion and never sell or give away your personal information. If you do not want to receive these messages, you can unsubscribe entirely from FierceMobileContent. Click here to unsubscribe. FierceMarkets   1900 L St. NW, Suite 400   Washington, DC 20036