Teens are starting to cool on Facebook, officials admit

Teens are starting to cool on Facebook, officials admit | Are Facebook feeds full to the brim with ads? | Twitter refresh puts Promoted Tweets front-and-center Created for ignoble.experiment@arconati.us |  Web Version     October 31, 2013 CONNECT WITH SMARTBRIEF        SIGN UP | FORWARD | ARCHIVE | ADVERTISE Today's Buzz Sponsored By Teens are starting to cool on Facebook, officials admit Facebook on Wednesday reported that its profits doubled to $621 million in the third quarter, with mobile ads accounting for about half of its $1.8 billion in advertising revenue. Despite the solid numbers, investors seemed put off by the social network's admission that younger teens are using the site less often. CEO Mark Zuckerberg in July said reports of declining use by teens were untrue. CNET (10/30), The Huffington Post (10/30), The New York Times (tiered subscription model) (10/30) Share:      Are Facebook feeds full to the brim with ads? The Wall Street Journal (tiered subscription model) (10/30) Share:      How are you going to convert social mobile consumers this holiday? In our new playbook you will learn why starting your holiday plans early in social is key to success plus, how to integrate media dollars, rich landing pages and conversion optimization for the biggest impact. See how real brands - with examples - plan to crush it in social this holiday! Read it now! Network Update Sponsored By Twitter refresh puts Promoted Tweets front-and-center Twitter's latest overhaul that puts images and Vine videos directly into users' feed will allow brands to make a bigger splash with their Promoted Tweets, Cotton Delo writes. "These rich tweets can bring your followers closer to what's happening and make them feel like they are right there with you," Twitter's Michael Sippey wrote in a blog post. Advertising Age (free access for SmartBrief readers) (10/30) Share:      NEW: US 2013 Consumer Data Privacy Study — Mobile Edition Did you know that 78% of consumers won't download an app they don't trust? In this free report, learn what consumers think about their privacy when using a mobile device, how it impacts your business, and what you can do about it. Download the free report now. Ideas in Action Sponsored By Tesco Mobile shows you can troll your way to a big following Tesco Mobile's habit of posting snappy comebacks to critical tweets and getting into online scraps with rival companies is a bid to change perceptions about the brand -- and it seems to be working, Roo Ciambriello writes. "By creating content that's authentic to the brand and consumer, we're creating a story people want to engage with. That's true brand advocacy," says Daniel Deeks-Osburn, who works at Tesco's digital marketing agency, Jam. Adweek/AdFreak blog (10/30), Adweek/AdFreak blog (10/28) Share:      Bloomingdale's Instagram contest is built on user tips Bloomingdale's is looking to boost its social media following with an Instagram contest asking fans to submit "selfies" along with a beauty or styling tip for a chance to win a $1,000 gift card. The images must be submitted using the hashtag #BloomieSelfie, and all participants are given the chance to vote on other entries. Luxury Daily (10/31) Share:      SmartBrief Readers: Get Connected with OPEN Forum OPEN Forum is a community where you can exchange advice with other business owners to help you make smart decisions. Click here to join. Research and Reports Sponsored By Facebook data can predict your relationship's staying power Social media data can be used to determine which acquaintances are most likely to be a user's romantic partner -- and also whether their relationship is likely to last, according to Cornell University and Facebook researchers. The finding might help Facebook provide tailored advertising and content based on its users' social graphs. The New York Times (tiered subscription model)/Bits blog (10/28) Share:      Social Media in Pharmaceuticals 2014 returns to London! The 6th instalment of the sell-out Social Media Pharmaceutical conference series returns this winter to London. With keynote presentations from KOL'S and industry professionals at the heart of social media including Pharmaguapa, Sanofi, Merck and Roche, this really is a unique event not to be missed! Learn more here.   Business Tips and Advice Sponsored Content from American Express The 7 Best Places For Business Networking Julie Bawden Davis Share:  Boo! Overcoming Your 4 Worst Business Fears Rieva Lesonsky Share:  8 Signs You're About To Hire The Wrong Person Alexandra Levit Share:  Business Owners' Holiday Sales Outlook? Bah Humbug Kelly Spors Share:  5 Hashtag Strategies To Boost Brand Awareness Angela Stringfellow Share:  The Takeaway Why Twitter works great as a content-idea generator Inbound marketers can use Twitter to help their content-creation efforts, Lisa Toner writes. Developing and participating in Twitter chats can generate ideas and add credibility, while its search options can be used to identify trends and topics for a specific area. "Reading what others are writing about often provides the inspiration you need to brainstorm your own topics," Toner writes. HubSpot.com (10/31) Share:      The Buzz Tired of looking at the same old social media metrics from Facebook and Twitter? Ready to wow your customers, prospects and bosses with a brand new way of visualizing, exploring and measuring social media ROI? Check out this guide to learn three ways to measure social media like a genius.   Social Shareable Know your memes? Now try dressing as one Still looking for a good Halloween costume? Consider dressing up as an online meme. This gallery includes costumes created by people who wanted to evoke Miley Cyrus' "Wrecking Ball" video, Ryan Gosling refusing to eat his cereal and the fascinated "double rainbow guy." Wired.com (10/30) Share:      Position Title Company Name Location Director of Digital Content/Social Media Northern Illinois University DeKalb, IL Click here to view more job listings.   SmartQuote The numbers tell us there is growing demand in the ad community for [Facebook's] mobile platform." -- Anthony Wible of Janney Montgomery Scott, as quoted by The Wall Street Journal Share:        Andy Sernovitz, Editor at Large Andy Sernovitz is the New York Times best-selling author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the blog "Damn, I Wish I'd Thought of That!" He runs WordofMouth.org, where marketers and entrepreneurs learn to be great at word of mouth marketing, and SocialMedia.org, the community for social media leaders at the world's greatest brands.   Subscriber Tools Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.   Lead Editor:  Stephen Yusko Contributing Editor:  Ben Whitford Publisher:  Dena Malouf Jobs Contact:  Jackie Basso   P: 202.407.7871     SIGN UP   SHARE   ADVERTISE   SEND FEEDBACK Update Profile | Change e-mail address | Unsubscribe |  Archive | Web version (print friendly) Download the SmartBrief App  iTunes / Android   Mailing Address: SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 © 1999-2013 SmartBrief, Inc.® Privacy policy |  Legal Information