Today's Top Stories As more and more enterprise development teams build their own mobile apps, the demand for mobile application development platform (MADP) vendors is growing. Leading vendors in the space are Adobe, Antenna, IBM, jQuery Mobile, Kony and SAP, according to Gartner's most recent Magic Quadrant report for MADPs. Gartner explains that MADPs are based on three technologies, each requiring different enterprise investment and skill level: native toolkits, which enable the development of native apps for a single mobile operating system (OS); web toolkits, which enable develop of web-based apps that perform in web browsers across different OSs; and specialized platforms, which "provide proprietary capabilities designed to protect the developer from the differences between OS platforms and limitations of browser-based applications." Harold Goldberg, chief marketing officer of Kony, tells FierceMobileIT that Kony climbed to the third spot behind IBM and SAP in the Gartner report. "Given that two years ago, we weren't even in this quadrant, we have been able to demonstrate product superiority as well as acquiring customers. We have 350 implementations of apps across all of the major markets," Goldberg adds. Gartner relates that Kony is "well-suited for projects in which large, diverse device populations must be supported, and development needs to be outsourced. It has a strong integration method for SAP back ends. Other integrations include Oracle back ends, such as JD Edwards, Siebel and PeopleSoft." The research firm notes that the KonyOne Studio can produce web, hybrid and native apps from one set of app specs. In October, Kony unveiled a cloud-based suite of mobile app development products and services to enable business users, designers and developers to develop multi-channel app experiences. "We decided to put everything we are doing out in the cloud," says Goldberg. "We have to think about [mobile app development] holistically," he adds. For more:
- see Gartner's report (reg. req.)
- check out Kony's release Related Articles:
Third-party mobile app libraries access sensitive info without user permission, warn researchers
Mobile app developers cling to native model over web for releases, ABI says
Read more about: Cloud Computing, native apps
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Location-based sensor fusion technology for smartphones represents a "huge potential" for mobile advertising and retail, judges ABI Research. ABI Research forecasts that there will be one billion smartphones with location-based sensor fusion by 2016. Sensor fusion combines data from multiple sensors in a way that is more comprehensive and useful than the data from the individual sensors alone. "Sensor fusion is vital in enabling a consistent location experience, RF mapping and the industry to scale rapidly. Unfortunately, it is not just a case of putting in a 9-axis sensor to achieve this. Highly complex algorithms are required to optimize sensor outputs, integrate with other location technologies and combine with machine learning and data-fusion algorithms. Sensor fusion will surpass Wi-Fi and BLE as the most important handset-based indoor location technology by 2017," explains senior ABI analyst Patrick Connolly. "We see a significant trend towards hybridization, with Wi-Fi, BLE and senor fusion proving to be vital. By 2014, hybrid solutions will have already surpassed standalone indoor location technologies on smartphones. Longer term, technologies around optical light, object recognition and LTE-direct are all forecast to offer differentiation," adds Connolly. Using location-based services, retailers can offer coupons on discounts to shoppers based on their location in shopping malls. In addition, indoor location services can be used by enterprises to track and manage assets. Overall, the indoor location market is forecast by ABI to reach $4 billion in 2018, spurred by wireless technology and vendors offering venues such as shopping malls, warehouse retailers, airports and stadium products to provide content and services to mobile device users based on their location. For more:
- see ABI's release Related Articles:
Google, Qualcomm, Motorola are the top 3 indoor location vendors, says ABI
Indoor location market to reach $4 billion in 2018, predicts ABI Read more about: Mobile Advertising, ABI
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Despite growing security concern about BYOD, employers have more lenient mobile security policies for employee-owned devices than for corporate-owned devices, according to a study of two million mobile devices managed by Fiberlink. For example, employers are more likely to allow employee-owned devices to have access to cloud document back-up, YouTube, music and other content. "Most of our customers are taking a hybrid approach. There is really no fully BYOD or fully corporate-owned shop. It's somewhere in between for 95 percent of the people," Neil Florio, vice president of marketing at Fiberlink, tells FierceMobileIT. Employee-owned and corporate-owned devices can be managed the same, yet companies have taken very different mobile security approaches for each type of device, Florio notes. Fiberlink put together an infographic showing the different mobile security polices and what percentage of employers are enforcing those polices for employee-owned versus corporate-owned devices. Check out Fiberlink's full-size graphic here. 
Read more about: BYOD
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