Are app developers growing tired of Facebook? Snapchat's reported rejection of a buyout offer from Facebook underscores a situation where "Facebook fatigue" among users might be spreading to application developers who no longer think the network is disruptive and cool, write Jenna Wortham, Vindu Goel and Nicole Perlroth. Unidentified developers say Facebook was unusually aggressive in pushing its products at a recent conference. The New York Times (tiered subscription model) (11/17)  | Become a member of OPEN Forum and get connected
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 | Confessions of a Twitter-bot creator Automated Twitter bots are "an open-access laboratory for creative programming," writes Rob Dubbin, creator of the @RealHumanPraise Twitter bot for Comedy Central's "The Colbert Report." It's unclear, though, whether Twitter will remain tolerant of bots and other quirky experiments now that they have gone public. "As a service, Twitter's greatest strength is that its users have total control. ... As a business, Twitter's greatest opportunity is in violating that control with advertisements," Dubbin writes. The New Yorker (free content)/Elements blog (11/15)  | We've transformed retargeting for B2B marketers
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 | Salesforce offers automated tools for social campaigns Salesforce is deepening its social campaign support by automating customer insight discovery and ranking promotions for social media. Salesforce moved into the social space by buying startups including Radian6 and Buddy Media at a time when rivals Oracle and SAP are also making social acquisitions. The goal is to "create a new model that blends sales, service and marketing," said Michael Lazerow, chief marketing officer of the Salesforce Marketing Cloud. USA Today (11/17), TechCrunch (11/17)  | Do you want to get even smarter?
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 | | Most Popular Headlines From Last Week Results based on number of times each story was clicked by readers. | | | Does your brand suffer from "OPC syndrome"? Many social brands suffer from "Other People's Content syndrome," which means they settle for sharing content from other brands instead of producing their own, says Kevin Mullett, social media chief at Cirrus ABS. Recirculating other people's work can be a useful tool, but it should supplement rather than supplant original content, Mullett says. Inside Facebook (11/15) Marketing lessons from Snapchat There's plenty that marketers can learn from Snapchat, a social application that lets users post messages that vanish after a few seconds, David Berkowitz writes. Online marketing messages are similarly fleeting, and it's only through social sharing that brands' messages can win staying power. "Marketers need to value their own work so highly that they expect consumers to remember and share it," Berkowitz writes. Advertising Age (free access for SmartBrief readers) (11/15)  | Trouble separating advertising investment from waste?
Learn how your industry peers are navigating the challenge of cross-channel measurement. Download the report, Attribution: What Marketers Need to Know about Audience Measurement, from Neustar and AdAge to take the next step in improving your attribution efforts. Download White Paper now. |
 | How canines became man's best friend Researchers are using DNA profiling to track down the first "proto-dog," likely a gray wolf that was domesticated in Europe up to 32,000 years ago. Experts say the division of dogs into the breeds known today took a long time, with the earliest dogs remaining similar to modern wolves. "Modifying a wolf into a Chihuahua is clearly a long process," says researcher Olaf Thalmann. Reuters (11/14) |  | Snapchat should be disconcerting for marketers because it's a place where hundreds of millions of posts are shared daily, but they're invisible." | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
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