 | Content Marketing has proven to be a powerful strategy for driving brand awareness & audience engagement, but with so much content being created how will your content stand out from the crowd in 2014? Learn what you need to know to make your content relatable & remarkable in this webinar featuring experts from NASCAR & HSN. Register today to secure your spot! | | Anticipation builds for Facebook autoplay ads Facebook is quietly testing autoplay video ads in some users' news feeds to monitor engagement as well as annoyance, building up anticipation among marketers eager to embrace the format that's scheduled to debut early next year. "Any time there is a new ad product on a platform the size of Facebook, you would be shortsighted not to want to lean in. Facebook will have no problem selling these ads," said Alexandra Shapiro, a USA Network executive. Adweek (11/4) Twitter ups the ante ahead of its IPO Twitter has increased the share-price range for its initial public offering, which could give the company a total valuation of about $13.6 billion. The change reflects increased interest in Twitter's shares, says analyst Santosh Rao. "This number is still a reasonable and doable valuation, and I don't think it's going to turn people off," he said. Bloomberg (11/4)  | 50 Marketing Metrics That Matter: Do You Measure Up?
November 7 - 11am PT/2pm ET
Modern Marketers are faced with making sense of the ever-increasing amount of data they have access to. What should they be tracking? What are their peers measuring? What key performance indicators really help push campaign performance to the next level? Join Domo for an informative webcast exploring 50 key performance indicators (KPIs) that high-performance marketing teams are measuring and some simple steps to get started. Register Now! |
 | St. Regis promotes family time in Instagram campaign St. Regis Hotels & Resorts has launched a Family Traditions promotion that invites fans to share images of their families enjoying activities together. The company also picked four lifestyle bloggers to travel to St. Regis properties with their families, chronicling the experience on the chain's Instagram feed and on their own websites. Luxury Daily (11/4) TNT plans a social media twist for new show TNT next year will debut a missing-persons show, "APB with Troy Dunn," that comes with a dedicated social media application designed to be used by viewers. Users will be able to assist missing-persons expert Troy Dunn as he seeks to reunite families with long-lost loved ones. Variety (11/4)  | Forrester report: Choosing the Right Mobile Engagement Provider
Forrester's new report, Wanted: Mobile Engagement Providers, defines a new class of supplier and provides a framework for evaluating the available options. The report covers competencies to consider and recommendations for success. Learn how to identify a partner that can help you build and deliver outstanding mobile solutions on an enterprise scale. Read it now! |
 | Fake Yelp reviews threaten honest business, researcher says Fake online reviews generate trouble not only for consumers but also for businesses, which are sometimes the victim of competitors that post negative reviews to dissuade potential customers, Boston University assistant professor Georgios Zervas says. A study co-authored by Zervas says about 16% of Yelp reviews are fake. "As more consumers are basing their decisions on crowdsourced reviews, there's a greater incentive for businesses to cheat," Zervas said. BU Today (Boston University) (11/4)  | Social Media in Pharmaceuticals 2014 returns to London! The 6th instalment of the sell-out Social Media Pharmaceutical conference series returns this winter to London. With keynote presentations from KOL'S and industry professionals at the heart of social media including Pharmaguapa, Sanofi, Merck and Roche, this really is a unique event not to be missed! Learn more here. | |  | Email Remains King of Last Touch Marketing Revenue
Email continues to account for the highest percentage of last touch marketing revenue at 37% in Q3, but that share has decreased for three quarters. With first touch attribution, non-brand paid search and social media saw the largest gains. Download RKG's Q3 Digital Marketing Report for more insights and analysis on mobile, search, social, display and more. |
 | What the other Zuckerberg is up to Randi Zuckerberg, the sister of Facebook co-founder Mark Zuckerberg, has published a children's book about a youth named Dot who learns that there's more to life than computers and social networks. The book leaves a lot to be desired, Sam Grobart writes. "[I]t is a word doodle of someone who appears to be on a personal-branding crusade," Grobart writes. Bloomberg Businessweek (11/4) | 6 steps to seeing your name in SmartBrief on Social Media Everyone knows that SmartBrief on Social Media brings together great content on social media marketing each day -- but did you know we also publish original blog posts, videos and interviews with social media thought leaders on our own blog network? Submitting guest posts for SmartBlog on Social Media couldn't be easier, and it's a great way to share your perspective with the entire SmartBrief on Social Media audience. If you're interested in seeing your name in SBoSM, just check out our handy step-by-step guest post guide and then e-mail editor Stephen Yusko for more information. |  | I don't know if anyone has an idea how to develop a social type of video format that is interesting. The format alone will not be enough; it's about the content you have and relevance." -- Amir Kassaei of ad agency DDB, as quoted by Adweek | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
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