Can Twitter catch up to Facebook on holiday ads? Twitter's retail-advertising chief, J.J. Hirschle, reportedly has been meeting with brands such as Best Buy and Target in a bid to persuade them to spend heavily on Twitter campaigns this holiday season. An August poll by Shop.org indicated that more retailers were planning to focus their holiday marketing investments on Facebook than on Twitter. "Holiday is one of the most important periods and for me, sitting in the retail world, it is the most critical period," Hirschle says. Bloomberg (11/26)  | Winter Lookbook: Top 5 Ways to Integrate Social Into Your Holiday Campaign How are you going to leverage social media inside your holiday campaign this year? Need inspiration? The new Winter Look Book features 5 ways to amplify your holiday campaign with social media. This guide is a perfect addition to any marketing or social media manager's must-read list. Download your free report today to access these fresh ideas. | | Brands' Instagram posts draw mixed signals from users Brands including General Electric, Levi's, Lexus and Ben & Jerry's have advertised on Instagram, with some brands netting thousands of followers. However, many users are responding to advertisers' Instagram posts with negative comments, and brands are closely monitoring the return on their investments, Cotton Delo writes. "Instagram will now be charged with explaining what value those likes and follows actually yield," Delo writes. Advertising Age (free access for SmartBrief readers) (11/26)  | Facebook's Referral Traffic Slips as Pinterest Gains Ground
Pinterest's share of social referrals to websites rose to 14% in Q3, while top social referral source, Facebook, appears to keep slipping. While Google+ remains important because of its potential to influence search results, it only generated about 1% of social referrals. 30% of Q3 social referrals were from mobile devices, double the previous year. Download RKG's Digital Marketing Report for more insights, analysis and charts on social media, mobile, search, display and more. |
 | Alcohol brands still figuring out Twitter strategies Alcoholic-beverage companies like the idea of marketing their products on Twitter, but most have yet to find an effective strategy for the social network, writes Peter Kafka, noting that their struggles are a sign of the broader questions marketers have about Twitter. All Things D (11/26) Toyota taps Moontoast unit for Instagram-Facebook campaign Toyota is promoting its 2014 Tundra with Moontoast's rich-media units, running stop-motion Instagram videos in Facebook's page post link ads. The ads display in news feeds but only play when users click through, an unobtrusive unit that helped the company rack up 800 likes in the first day of its new ads. "We want to create different ways for our audience to engage, whether that be static posts or embedded video," Toyota's Florence Drakton says. Adweek (11/25)  | Decide eBook: Right Message, Right Customer
Decisions can make or break marketing success. Yet as customers and channels grow more complex, so does decision-making. As choices multiply, marketing becomes more challenging than ever. Download the free ebook to learn more. |
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 | Social media marketing? You're doing it wrong Surveys indicate that 91% of businesses don't think social media boosts sales, and 62% of customers say that social campaigns don't change their purchasing behavior. The numbers suggest companies need to rethink their approach to social media, and focus on building relationships rather than broadcasting marketing messages, write Ryan Darby and Jake Herway. Gallup Business Journal (11/26)  | Download: The Display Advertising Playbook
Whether you're new to online advertising or a seasoned pro, read our game plan to evaluate and improve your display performance. Get the playbook to:
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 | How JPMorgan limited the damage from its Twitter misstep JPMorgan Chase was right to pull the plug on a planned Twitter Q-and-A that sparked negative comments about the bank's business practices, Sarah Carter writes. Shutting down online communications isn't usually the right path, but on occasion it's the only real option. "Sometimes you just can't win and you have to know which battles to fight," Carter writes. SmartBrief/SmartBlog on Social Media (11/26) | SmartBrief will not publish Thursday and Friday In observance of Thanksgiving in the U.S., SmartBrief will not be published Thursday and Friday. Publication will resume Monday. |  | Even people who are really good at marketing are still trying to figure out Twitter." | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
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