PointRoll Monthly Newsletter: Facebook for Retail, Best Practices, Instagram Functionality

PointRoll Monthly Newsletter Having problems? View it online. Facebook Ads for Retailers PointRoll and BLiNQ Deliver Data-Driven, Interactive Ads PointRoll has built dynamic online ads for years, and we’re proud to lead the way today in building genuinely dynamic ads for social media. This time we’re combining shopping data from retailers’ weekly promotions with BLiNQ Media’s advanced Facebook targeting to create the first truly data-driven, interactive, and completely measurable ads for social media. Our exclusive Rich Media Page Post Link Ad format can include local offers and coupons, interactive product carousels, optimized product rankings, and enhanced product reporting. Combined with the targeting capabilities of BLiNQ Media, these ads excel at reaching relevant blocks of potential customers, and provide a convenient opportunity to test creative and audiences. Read on to learn more. NEWS Top Headlines from the Industry & PointRoll PointRoll’s Digital Advertising Best Practices PointRoll has served over a trillion impressions since 2000, and we want to pass the knowledge we’ve gained along to you! While the basics surrounding Calls to Action and copy haven’t changed much, we do have some new insights to share around the use of buttons, new ad formats, and video.  Click MORE to download our 3 page Guide to Making Better Ads. Leveraging Instagram through PointRoll Rich Media There is a lot of buzz surrounding the introduction of ads into the Instagram photo stream, but in case you aren’t one of the few beta Advertising companies, PointRoll has other ways you can put Instagram to work for your brand. Through a custom-built Content Management System, PointRoll ads can feature images that users have uploaded to Instagram with a specific hashtag, person tag, or location tag. Or, ads can simply link out to a specific brand’s Instagram account, enabling users to follow the brand directly from the unit. Click MORE to learn about PointRoll ads that are utilizing Instagram functionality. HONOR ROLL Innovative, Creative and Top Performing Campaigns of Note  CAMPAIGN: Northern Trust PFS 2013 CREATIVE/MEDIA: Downtown Partners/GRP Media WINNER: Outstanding Use of Features   CAMPAIGN: Disney General Mills Pillsbury CREATIVE/MEDIA: Disney WINNER: Outstanding Creative Design   CAMPAIGN: Louisville Baptist Hospitals CREATIVE/MEDIA: Red7e WINNER: Innovative Use of Features MONTHLY METRICS PointRoll Benchmarks by Industry (Last 3 Months) Interaction Rate: Total Interactions/Total Impressions Interaction: Any time a user expands an ad by mousing over it or performs an action. Brand Time: Weighted average of total seconds that panels were displayed and users engaged within an individual impression. Total Click-Through Rate (CTR): The number of clicks on an ad divided by the number of times the ad is shown. PointRoll data is based on billions of impressions for user-initiated rich media, polites excluded. © 2013 PointRoll, All rights reserved

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