What does 2014 have in store for social brands? Social media moved into the mainstream this year, and in 2014 will continue to build on that momentum, top marketers say. Among their predictions: Facebook and Google+ are likely to thrive; consumers are likely to get more comfortable sharing information and spending money via social channels; and brands will find more creative ways to interact with customers. "Next year will be the year that retailers go bananas over user-generated content," Curalate CEO Apu Gupta said. InformationWeek (11/18)  | Winter Lookbook: Top 5 Ways to Integrate Social Into Your Holiday Campaign How are you going to leverage social media inside your holiday campaign this year? Need inspiration? The new Winter Look Book features 5 ways to amplify your holiday campaign with social media. This guide is a perfect addition to any marketing or social media manager's must-read list. Download your free report today to access these fresh ideas. | | Loews Hotels "social reservations" start with a Twitter chat Loews Hotels is accepting reservations via Twitter, with tweets sent to @Loews_Hotels using the hashtag #BookLoews prompting a sales agent to step in and take payment information from potential guests. "We had initially been seeing a lot of consumer activity to point them in the right direction to how to make a reservation, and we thought we could connect the dots for them and do so through social media," says Loews social media chief Piper Stevens. USA Today (11/15) Unilever social campaign presents a unified corporate mission Unilever is unifying its social media marketing to tout the company as a whole instead of pushing individual products and brands. The "Project Sunlight" campaign includes a new website, social media efforts and a film directed by Errol Morris starring singer Fergie and actor Shahrukh Khan, all of which seek to highlight Unilever's socially conscious corporate efforts. "We're doing this for the goodness of the future of Unilever, which is dependent on mankind," said Unilever Chief Marketing Officer Keith Weed. The Wall Street Journal (tiered subscription model) (11/19)  | Download: The Display Advertising Playbook
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 | Twitter users love to shop, survey indicates Twitter users who shop on Black Friday and Cyber Monday spend an average of about $700 more than non-Twitter users do, according to a survey conducted on behalf of the social network. That suggests brands should be working on outreach to the network's users, says Twitter research chief Jeffrey Graham. "Just as Twitter's becoming a really important companion to TV, it's becoming a really important companion to shopping as well," Graham says. CNBC (11/19)  | An Invitation for SmartBrief Readers
OPEN Forum is a community where you have access to advice from inside the minds of other forward thinkers — from trusted experts to peers in your field. Click here to gain access to advice and resources that can help you move your business forward. |
 | The deadly sins of social networking A few simple social media gaffes are all it takes to muffle your voice or annoy your followers, Carly Stec writes. Be sure not to plaster your tweets with irrelevant hashtags, to forgo opportunities to include suitable photos or to inadvertently post personal tweets from your brand's official accounts. "By avoiding these social media blunders, you will find yourself with less need for damage control and more time to make positive marketing strides," Stec writes. HubSpot.com (11/19)  | Email Remains King of Last Touch Marketing Revenue
Email continues to account for the highest percentage of last touch marketing revenue at 37% in Q3, but that share has decreased for three quarters. With first touch attribution, non-brand paid search and social media saw the largest gains. Download RKG's Q3 Digital Marketing Report for more insights and analysis on mobile, search, social, display and more. |
 |  | I think it is wise for companies to embrace all forms of social media, particularly as the ways in which consumers want to interact with companies are constantly evolving." -- Adam Weissenberg of Deloitte's U.S. Travel Hospitality and Leisure practice, as quoted by USA Today | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
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