Twitter's image-heavy redesign is criticized by users Many Twitter users appear unimpressed by the network's decision to inject photos and images into their streams, saying the graphics-heavy display makes it harder to concentrate on what people are saying. Many users especially objected to image-based ads appearing in their feed. "I went from not caring about Twitter ads to being distracted & disturbed by this image-heavy feed," one user tweeted. GigaOm (11/1), CNET (11/3)  | Winter Lookbook: Top 5 Ways to Integrate Social Into Your Holiday Campaign How are you going to leverage social media inside your holiday campaign this year? Need inspiration? The new Winter Look Book features 5 ways to amplify your holiday campaign with social media. This guide is a perfect addition to any marketing or social media manager's must-read list. Download your free report today to access these fresh ideas. | | Are shoppable links in Instagram's future? Some Instagram users -- especially fashion-focused bloggers -- are clamoring for the ability to monetize their photos. They hope Instagram will soon add the ability to place shoppable links next to photos to support affiliate sales programs of featured products. Another option is interactive images, which would allow for tagged portions of photos to contain shoppable links. Adweek (11/3)  | New Guide: 10 Keys To Success In The Social Stream This Holiday
Have you started to plan for the mega holiday shopping season ahead? Well, a lot has changed in a year and if you're going to exceed expectations, it's time to start. In our new free guide we share 10 proven tips for running remarkable social mobile campaigns. Read it now! |
 |  | Great Mobile User Experience: It's All About Your Audience
Seventy percent of mobile apps are abandoned after the first use. To avoid this fate, your solution needs to create a rich user experience (UX), incorporating social media and brand loyalty. Doing so requires a deep understanding of your users, what they're looking to do, and how. Check out Mobiquity's paper "UX- It's all About Your Audience." Read it now! |
 | White House's health care defense showcases its Twitter strategy White House officials have been using coordinated tweeting strategies to push back against criticism of the Affordable Care Act. The Obama administration has increased its presence on Twitter this year, and is using the platform effectively, analysts say. "You never find an organization that is collectively this good at Twitter," said Peter LaMotte of Levick. Reuters (11/3)  | 50 Marketing Metrics That Matter: Do You Measure Up?
November 7 - 11am PT/2pm ET
Join Domo's Tom McConnon, Senior Director of Product Marketing, to explore 50 key performance indicators (KPIs) that high-performance marketing teams are measuring and some simple steps to get started. Topics will include:
• Key Metrics Modern Marketing Leaders are Tracking
• Lessons Learned from an Data-Driven Marketing Veteran
• New Marketing Dashboard Technologies
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 | Tweet fast if you want to stay in your followers' good books Twitter account operators can't afford to drag their heels, according to a Lithium Technologies study. About 7 out of 10 Twitter users say they expect a customized response when they reach out to brands, and about half say they want that response within an hour of sending their original tweet. Many also say they'll criticize brands to their friends if they don't get a timely response. ClickZ (11/1)  | Trouble separating advertising investment from waste?
Learn how your industry peers are navigating the challenge of cross-channel measurement. Download the report, Attribution: What Marketers Need to Know about Audience Measurement, from Neustar and AdAge to take the next step in improving your attribution efforts. Download White Paper now. |
 | | Most Popular Headlines From Last Week Results based on number of times each story was clicked by readers. | | | Gary Vaynerchuk on the social media 1-2 punch Providing free, valuable content can help marketers make real connections that are easy to turn into sales, according to social media marketer Gary Vaynerchuk. He calls his strategy "jab, jab, jab, right hook," where a few funny or helpful items tee up a social media connection for a sale. This New York Times profile of Vaynerchuk says he has "dedicated most of his waking life to a single puzzle: What will sell more stuff?" The New York Times (tiered subscription model) (11/2) | Nepali showman is the king of the bird call A Nepali entertainer is drawing crowds with an open-air show in which he imitates the noises of different birds. Hundreds of crows flock to the noise of Gautam Sapkota's cawing, listen in silence and flap away when he dismisses them. Sapkota is planning to release an album in which he mixes crane noises with Nepali songs. Reuters (11/4) |  | Creative today is more about breaking news. We need clever, funny and quick. If orange juice trees burn down in all of Florida, is there a play for our Tropicana client?" | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
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