Editor's Corner  I'm heading to the CITE Conference next week in San Francisco to take the pulse of the consumerization of enterprise IT. This will be my first time attending the powwow, so I'm curious to see what I'll learn from the trip.
A glance at the agenda suggests that the conference will touch on relevant consumerization of IT themes such as BYOD, enterprise mobile app development, mobile talent management, mobile device and app security, enterprise social business transformation, mobile M2M, tablets in the workplace and mobility strategies. There are also some curious choices for seminar topics, such as the multi-cloud model and the Mars landing and letting your employees to "go rogue." I'm particularly curious to hear the keynote with Sundhar Annamalai, executive director of AT&T Advanced Mobility Solutions, and John Gallant, senior vice president and chief content officer at IDG Enterprise. They plan to discuss the challenges and opportunities of the connected organization. Annamalai will talk about how a "highly secure infrastructure will serve as a guide to capture and process synthesized data from our connected society which allows you to deliver powerful contextual information tailored to employee preferred devices. This blueprint can drive better business processes and potential profits, while gaining employee productivity and satisfaction," the agenda write-up explains. In addition, there will be some interesting panel discussions involving end users of mobile technology. For example, Michael Weeder, retail systems architect at True Value Company, will talk about how his company, which has 4,000 hardware stores, launched a mobile app inventory using a communications plan. Gloria Burke, chief knowledge officer at Unisys, will describe how Unisys implemented an enterprise social business transformation effort that connected 23,000 dispersed employees and enabled them to connect, share and learn using a common enterprise-wide social platform. Also, Lawrence Bader, director of UPS application development for transportation systems at UPS, will discuss how his firm implemented a mobile M2M system for its truck drivers by integrating M2M with legacy systems, greatly improving on-time performance. I will be sharing these stories and more with you from the conference and will be conducting onsite Q&As that I will share with you over the next few weeks. Stay tuned. - Fred Read more about: BYOD, M2M | | | | This week's sponsor is Acronis. |  | Uniting Content and the Mobile Device
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| Today's Top Stories Google's Android platform has passed Apple's iOS in mobile ad traffic for the first time, according to Opera Mediaworks' quarterly mobile ad report. In the first quarter of 2014, Android had 42.8 percent of mobile ad traffic, while iOS had 38.2 percent of mobile ad traffic. Much of Android's gain came at the expense of BlackBerry and Symbian, the discontinued Nokia mobile operating system. "With the Samsung [Galaxy] S4 and other newer Android phones, you're seeing more parity in users," Opera Mediaworks CEO Mahi de Silva is quoted by Robert Hof, a Forbes's contributor, as saying. As a result, "the quality of the ads served on Android devices is also more at parity with iOS," he adds. Android's position at the top of mobile ad traffic might boost its position among app developers. "It used to be that developers focused on iOS first… We're starting to see they'll be equally compelled to come out on both platforms," says de Silva. At the same time, iOS retained the lead in terms of mobile ad revenue, with 52.3 percent in the first quarter, compared with 33.5 percent for Android, which is up from 26.7 percent in the year ago quarter. Among Android device makers, Samsung leads the way with 60.2 percent of Android mobile ad impressions, followed by LG at 11.1 percent and Motorola at 5.7 percent in the first quarter of 2014. In terms of top app category, social led in terms of mobile add traffic, while arts and entertainment generated the most revenue and business, finance and investing had the highest revenue per impression in the 2014 first quarter. The U.S. market generates the majority of mobile ad traffic and revenue, but Asia has passed Europe as the second largest mobile ad market, according to data from the Opera Mediaworks platform. For more:
- check out the Opera Mediaworks' report
- read Hof's Forbes article Related Articles:
For mobile ads, think audio
Marketers need to adopt mobile-unique approach to mobile ads
Mobile is fastest growing advertising area Read more about: Android
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| This week's sponsor is ProofPoint. |  | The last few years have seen a dramatic increase in the use of email as a vehicle for cyberattacks on organizations and large corporations. Recently, Proofpoint researchers identified a new class of sophisticated and effective, large-scale phishing attack dubbed "longline" phishing attacks. Download this whitepaper to learn about the unique characteristics of these attacks, how they are carried out, and the alarming effectiveness they have. Download today! |
After years of negotiations, China Mobile finally began selling Apple's iPhone to its 776 million subscribers in January. Now, the world's largest mobile carrier probably wishes it hadn't. In fact, the cost of subsidizing the pricey iPhone actually dragged down China Mobile's profits in the first quarter, according to a Bloomberg report. China Mobile posted its third straight drop in quarterly profit this week as the cost of subsidizing iPhones and building out 4G networks ate into profits. Net income fell 9.4 percent year-over-year to about 25.24 billion yuan ($4 billion), well below the 27 billion yuan analysts had expected, Bloomberg reports. At the same time, sales in the quarter rose 7.8 percent to 154.8 billion yuan, up from 143.6 billion yuan in the year-ago quarter, much higher than the 142 billion yuan analysts had expected. Despite the surge in sales, China Mobile's shares dropped 2.6 percent, the most since mid-March, to close at HK$70 per share on Tuesday trading. "These results were even worse than expected. China Mobile is going to suffer from even heavier pressure in the coming quarters as they raise handset subsidies, so their profit margin is going to further decline," Ricky Lai, a Hong Kong-based analyst at Guotai Junan Securities, tells Bloomberg. The carrier expects its phone subsidy costs will increase 31 percent this year, the Wall Street Journal reports. Although China Mobile doesn't provide data on iPhone sales, CNN estimated, based on consultations with analyst, that China Mobile had sold 18 million iPhones as of mid-March. For more:
- check out the Bloomberg report
- read the WSJ article
- see the CNN estimate Related Articles:
Mobile e-commerce will be focus of Chinese Internet commerce growth this year
China's red hot smartphone market cools
Apple gains foothold in China Read more about: Apple
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Radio frequency identification, or RFID, was once seen as the future of supply chain efficiency, but these days it seems RFID's real value may be found in the storefront and not in the back room. "When we look back, it almost seems silly that we started it as a supply chain tool," said Bill Hardgrave, the new dean of Auburn University's College of Business who once led research for Walmart and other retailers foray into RFID some 10 years ago. Many retailers' distribution operations were already plenty efficient, he told Fortune in a recent article. In 2009, Macy's saw the value in using the technology at retail locations, which resembles a barcode but works wirelessly and with more metadata. And with the rise of mobile devices and mobile commerce, RFID is more important to the store than ever. "Knowing its customers will stand inside a Macy's store and comparison shop, the company is making sure that what its website says is in the store is actually in the store," says Fortune. This month the company will begin asking more retailers to ship items pre-tagged with RFID with the goal of having half of all Macy's replenishment vendors sending RFID-tagged merchandise by the end of the summer. For more:
- read the Fortune article Related Articles:
RFID research promises improved range, accuracy with fewer antennas
RFID market to increase at a 22.4% CAGR through 2018, says TechNavio
California hiccups on big data spy-friendly RFID chips in driver's licenses Read more about: Macy's
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| Also Noted | This week's sponsor is Infinite Convergence. |  | Webinar: Enterprise Messaging: Powering Customer Engagement through Mobile Messaging
Tuesday, April 29th, 12pm ET /9am PT In this webinar, Pamela Clark-Dickson, and John Puma will provide insight into the evolution and future of mobile messaging, and present case studies on how organizations have harnessed the power of mobile messaging to support customer business strategies. Register Today! |
>> Home screen customization apps are the next mobile craze, says FT The next mobile craze will be home screen customization apps, says the Financial Times. "Hundreds of millions have already downloaded these 'super-apps', which range from changing wallpaper and icon design to a more radical reimagining of how smartphone software should work, personalized to individual users, by time and place," the newspaper explains. Global use of these apps for devices running Android has increased more than tenfold in the past year, according Flurry stats cited by the newspaper. Read more. [More on mobile apps: 3 ways the Z-axis gives mobile content more than just depth | LinkedIn expands mobile app portfolio, mobile partnerships] >> BlackBerry released BES 10 security patch to plug Heartbleed bug BlackBerry has issued a security update for its BlackBerry Enterprise Service 10 (BES 10) mobile platform to plug the Heartbleed bug in OpenSSL software used in Apache Tomcat that operates within the BES BlackBerry Work Connect Notification Service, according to a CIO report. The BES flaw "could have allowed a potentially malicious user to obtain sensitive information," CIO quotes BlackBerry as saying. [More on BlackBerry: Mobile device management and containerization | T-Mobile offers BlackBerry customers credit] >> Mobile firms to see surge in marketing budgets this year, says IDC Firms that derive their revenue primarily from mobile, cloud, social or big data analytics--so-called third platform companies--will see marketing budgets increase six times greater than the rest of the tech industry, predicts IDC. A recent IDC survey of senior marketers at tech companies found that two-thirds are expecting budget increases for 2014. Additionally, IDC forecasts that marketing budgets within the technology industry will increase between 1.5 percent and 2.5 percent in 2014. Read more. [More on mobile marketing: Report: Facebook ramps up mobile ad network | Marketers need to adopt mobile-unique approach to mobile ads] >> Mobile operators upping investment in deep packet inspection Mobile operators are increasingly investing in deep packet inspection (DPI) software to manage traffic and support new pricing and service offerings, says Infonetics Research. "We're seeing continued interest in embedding DPI functionality in applications such as security, video optimization, and revenue and service assurance, which is driving demand for embedded solutions that provide advanced packet classification," says Shira Levine, directing analyst for service enablement and subscriber intelligence at Infonetics. Overall, operator spending on DPI increased 23 percent year-over-year to $728 million in 2013 and is forecast by Infonetics to top $2 billion in 2018. Read more. [More on DPI: Mobile operators fuel DPI market growth, says Infonetics | Bell Canada's use of deep packet inspection triggers complaint over privacy] >> As VoLTE gains traction, IMS becomes viable alternative to UC in the enterprise As voice-over-LTE, also known as VoLTE, gains traction, IP multimedia subsystem, or IMS, is becoming a viable alternative to unified communications for medium to large enterprise communications, says ABI Research. "IMS benefits from the Telcom VoLTE scale, but needs the IT economies of the cloud to scale down for medium and large enterprise. IMS has the potential to work across session control, call servers, APIs for enhanced network interaction, voice, video conferencing, and RCS to name a few, but in order for it to be successful, IMS needs to scale down for the enterprise," says ABI analyst Sabir Rafiq. Read more. [More on IMS: Enterprises look to one operator to provide both mobile, fixed-line services | VoLTE deployment to spur investments by firms, mobile operators] DOE spends more on BYOD than government phones:
>> DOE paid more for contractor BYOD than if it had issued government phones (FierceMobileGovernment) Mobility as the new normal:
>> How mobility has become the new normal (Data Center Knowledge) AirWatch exec offers EMM views:
>> AirWatch exec offers enterprise mobility management market perspective (MSPmentor) Apple vs Google in mobile games:
>> If there's an Apple vs Google 'arms race' for mobile game exclusives, Android's losing (TIME) Unilever does mobile balancing act:
>> How Unilever balances inspiration with practicality on mobile (Mobile Marketer) Social Scan:  Shopping With Google Glass http://t.co/itME3hFw8e via @marsagency
Apple turns loose new iOS 7.1.1 with Touch ID improvements http://t.co/ajBhkKaR9A via @CNET How Will Wearable Technologies be Used in Classroom of 2016? http://t.co/hrv5Fc8f4I #edtech pic.twitter.com/JaL0H8nmtI And Finally... Wonderful and weird mobile apps (Boston Globe) | Webinars > Reduce Datacenter Energy Costs by up to 15%: Software Meets Datacenter ROI - Friday, May 16, 2014 - 2 pm ET / 11 am PT Join us for a look at two Intel Datacenter Software solutions, sample use cases, and implementation overviews. Intel Data Center Manager (Intel DCM): Energy Director provides device-level power and thermal monitoring and management for groups of servers, networking, storage, and other IT equipment. Register Today! > Enterprise Messaging: Powering Customer Engagement through Mobile Messaging - Tuesday, April 29, 12pm ET/ 9am PT In this webinar, Pamela Clark-Dickson, Senior Analyst at Informa Telecoms & Media; and John Puma Vice President of Product Management at Infinite Convergence Solutions will provide insight into the evolution and future of mobile messaging, and present case studies on how organizations have harnessed the power of mobile messaging to support customer business strategies. Register Today! Events > Register: The Premier Connected Home Conference - May 13-15, 2014 - San Francisco, CA CONNECTIONS™: The Premier Connected Home Conference, hosted by Parks Associates, focuses on consumer trends, emerging technologies, value-added services & business strategies for the entertainment and smart home industries. 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