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2014/04/23

| 04.23.14 | Dish Network, TWC, AT&T dive into OTT streaming; Netflix raises subscription price

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April 23, 2014

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Editor's Corner:
Ice dam breaks: AOL, Amazon, Dish, AT&T, TWC spill into online video

Today's Top Stories:
1. Virtual MVPD race heats up as Dish Network, TWC dive into OTT streaming
2. Aereo vs. broadcasters: Start of Supreme Court review is inconclusive
3. Netflix to raise subscription prices by up to $2, adds 2.25M U.S. subs in Q1
4. AT&T tackles online video market with Chernin Group joint venture, $500M pledge
5. Middle schoolers aren't charmed by Netflix

Spotlight:
Whedon premieres film on Vimeo and at Tribeca simultaneously

Also Noted:
Media, entertainment websites take brunt of DDoS attacks; Why Katie Couric made the jump to online news Much more...

News From The Fierce Network:
1. Amazon, HBO sign exclusive multiyear content deal
2. Rumor mill: Charter 'near deal' to get 1.5M subs from Comcast
3. International bandwidth grew 39% to 138 Tbps in 2013, says TeleGeography
4. More headlines...

With Yahoo, others looking to white-label news content, RNN stands on cusp of an OTT opportunity
Jeffrey Thompson, senior vice president and general manager, business development at RNN, spoke with Samantha Bookman, editor of FierceOnlineVideo, about RNN's local news model and its potential in the OTT space. RNN, a Rye Brook, N.Y.-based broadcaster, has been providing syndicated live local news content to partners like Verizon FiOS for several years now and recently doubled the size of its studio, adding a multiscreen and social component to its production facilities. Read more...

AT&T, Sprint CEOs among the best paid in telecom
Every year Fierce checks out the highest-paid CEOs in the telecom space. This year, executives from Sprint and AT&T topped the list: AT&T's Randall Stephenson pulled in around $23 million in total compensation last year, and Sprint's Dan Hesse netted a whopping $49 million, largely thanks to Sprint's transaction with Japan's SoftBank last year. For a complete list of the highest-paid CEOs in the wireless industry, click here. And for a list of the highest-paid CEOs in the wireline sector, click here.

Follow @FierceOnlineVideo on Twitter!


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Editor's Corner

Ice dam breaks: AOL, Amazon, Dish, AT&T, TWC spill into online video

By Samantha Bookman Comment | Forward | Twitter | Facebook | LinkedIn

I had a whole other column lined up today around Aereo and its first day at the Supreme Court, but then things started going off on the online video front like popcorn in an air popper. Time Warner Cable (NYSE: TWC) started things percolating Tuesday, announcing a partnership with Fanhattan to make live and video on demand TV available via the $99 Fan TV box in several regions. And AT&T (NYSE: T) got people talking by announcing a partnership with The Chernin Group--and a $500 million investment sweetener--to explore its online video options.

A day later, Dish Network (NASDAQ: DISH) set things off with an announcement that it would start an Internet TV service this summer. Then AOL announced a pact with Miramax to stream its movies for free. And Amazon (NASDAQ: AMZN) scored a coup by inking an exclusive content agreement with HBO, unlocking much of its older original series library to non-HBO subscribers for the very first time.

For a once-a-week publication, FierceOnlineVideo has had an embarrassment of riches this week in terms of reporting.

The question is, why are so many announcements being made seemingly all of a sudden? It's as if an ice dam broke over the last 48 hours, sending a wave through the entire industry. Like that metaphorical natural event, we don't always know what the trigger is, but we did know it was going to happen, and soon.

It's not really a surprise, though. All these strategic moves are a result of ideas and technology gains building up in the background for quite a few years.

The reason it's happening so fast is debatable...Continue

More

Read more about: Dish Network, AT&T

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Today's Top Stories

1. Virtual MVPD race heats up as Dish Network, TWC dive into OTT streaming

By Samantha Bookman Comment | Forward | Twitter | Facebook | LinkedIn

Dish Network (NASDAQ: DISH) is diving into deeper OTT waters, announcing it will make its linear TV available over-the-top to subscribers by the end of June. The satellite provider hopes to be the first to sell a full package of live-streaming channels and is negotiating rights with several broadcasters and distributors.

Meantime, Time Warner Cable (NYSE: TWC) dipped its toe into the virtual MVPD pool, partnering with Fanhattan to offer live TV and video on demand via the vendor's Fan TV box, engadget reports. TWC is selling the box to subscribers at a pre-order price of $99 and plans to start shipping it in the next few months.

The target market for both companies is primarily young adults who are eschewing cable television for online streaming options. "Dish is targeting 18-to-34-year-olds who only want to pay $20 or $30 a month to watch video on smartphones and tablets instead of a traditional TV set," Bloomberg's Alex Sherman and Edmund Lee wrote.

Content rights are a key component of Dish's, and likely TWC's service. Dish has secured a rights deal with the Walt Disney Co.--giving it access to channels like ABC, ESPN and The Disney Channel--but is still negotiating with CBS Corp., A&E Networks and Turner Broadcasting. Several conditions are being set in order for the deals to go through: The streaming package must include at least two of the four major broadcasting networks (ABC, CBS, NBC or Fox), along with at least 10 of the highest-rated cable networks.

Dish is also negotiating with NBCUniversal, a slightly more complicated proposition due to the conditions placed on the peacock network when Comcast (NASDAQ: CMCSA) acquired it in 2011. NBCU must provide programming that is comparatively and economically equivalent to that of its rivals. "The difficulty so far has been concluding what constitutes an equivalent agreement based on Dish's deal with Disney," an unnamed source told Bloomberg.

TWC's Fan TV partnership doesn't have the same reach as Dish's ambitious play. It won't have the same number of channel selections as its cable service does, and channels will vary by region. "New York, Los Angeles, San Diego, Kansas City and Austin will include just about all broadcast and cable channels and packages: premium, cable and local broadcasters like ABC, CBS, Fox, NBC and Univision. All other Time Warner Cable geographies will include premium and cable lineups, but will exclude local broadcast channels," Fan TV's FAQ page said.

Fanhattan, originally known for its online TV discovery app, revealed its Fan TV box in mid-2013 and has been courting pay-TV providers since then. It conducted a three-month trial with Cox Communications in Orange County, Calif., last year. The TWC deal is Fan TV's first national cable partnership, and the startup said it's willing "to work with any TV provider" in a quest to make its service available nationwide.

For more:
- Variety has this story
- engadget has this story
- Bloomberg has this Dish story
- FierceCable has this coverage

Related articles:
Clayton: Dish Network signing over-the-top carriage deals
Sony gears for launch of virtual cable service
AT&T tackles online video market with Chernin Group joint venture, $500M pledge

Read more about: Time Warner Cable
back to top


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2. Aereo vs. broadcasters: Start of Supreme Court review is inconclusive

By Samantha Bookman Comment | Forward | Twitter | Facebook | LinkedIn

After day one, it's too close to call: Aereo and a group of TV broadcasters faced the Supreme Court in the first day of hearings around whether Aereo's service violates copyright laws.

At the crux of the issue is whether the way Aereo's technology is being used constitutes a public or a private performance.

Attorney David Frederick, Aereo's counsel, reiterated the provider's public statement that the Court's ultimate decision will have "significant consequences" for the cloud computing industry. He also put forth that Aereo's streaming service is just a new way for a consumer to pick up over-the-air signals by antenna and watch them, just as they always have.

"From our perspective, the issue in the case was whether consumers who have always had a right to have an antenna and a DVR in their home and make copies of local over-the-air broadcast television, if that right should be infringed at all simply by moving the antenna and DVR to the cloud," Frederick stated outside the chambers following the hearing, in a press release provided by Aereo.

Paul Clement, lead attorney representing the broadcasters, held fast to the broadcasters' argument that public performance rights needed to be protected, and that Aereo was violating that part of copyright law.

"The justices understood the technology," Clement said outside the Supreme Court after the hearing, according to a Broadcasting & Cable article. "They understood the stakes in the case. And they were focused principally on the interpretation of the statute. We conveyed to them a relatively straightforward position, which is that a service cannot provide live TV over the Internet to thousands of paying strangers without engaging in a public performance."

Justices' questions to both sides revolved around that issue, and also touched on why Aereo should or should not be considered a cable service. The justices also expressed concern over how a ruling against Aereo might affect the cloud services industry and the providers deeply invested in it, such as Apple (NASDAQ: AAPL) with its iCloud service.

Chief Justice John Roberts asked whether Aereo's equipment had any purpose "other than to get around copyright laws," according to Bloomberg. But he also said that Aereo's service could be viewed as similar to a consumer going to the nearest Radio Shack to buy their own antenna and DVR and make copies of broadcast programming, The Wall Street Journal reported.

The hour-long hearing signals just the start of this review. A ruling in the case will likely not be made before June.

Will Aereo prevail? That is hard to tell. Aereo won in most lower court decisions regarding the legality of its service, but in March it lost a 10th Circuit Court of Appeals case filed by four Utah TV stations, forcing it to shut down service in Salt Lake City and Denver. And the Court's careful look at how the case ties into cloud computing may not save the service, if the justices figure out a way to rule against Aereo without gutting a 2008 decision regarding Cablevision's remote DVR service that helped drive growth of the cloud industry.

For more:
Broadcasting & Cable has this story
WSJ has this story (sub. req.)
Bloomberg has this story
- read Aereo's post-hearing statement
- and a transcript of the opening arguments (.pdf)

Related articles:
Broadcasting is about to change, regardless of Aereo lawsuit's outcome
Aereo CEO Kanojia warns of 'chilling' consequences for cloud industry
Aereo shuts down in Denver and Salt Lake City

Read more about: Supreme Court, CBS
back to top


3. Netflix to raise subscription prices by up to $2, adds 2.25M U.S. subs in Q1

By Samantha Bookman Comment | Forward | Twitter | Facebook | LinkedIn

Netflix (NASDAQ: NFLX) will increase its monthly streaming subscription price by one to two dollars, "depending on the country," this quarter, CEO Reed Hastings and CFO David Wells wrote in a letter to shareholders this afternoon. The announcement coincided with the release of Netflix's first quarter results, in which the company notched 2.25 million new customers in the United States.

Although the company is raising its rates--it currently charges U.S. users $7.99 per month for its streaming service--Netflix said its U.S. subscribers will enjoy a "generous time period" during which their subscription rates will not increase.

Netflix has been toying with different subscription models during the past few months, such as a cheaper option which limited subscribers to streaming on just two devices simultaneously. The provider raised its rates for new subscribers in Ireland this January, from €6.99 to €7.99. Existing Irish subs were grandfathered in at the original €6.99 rate for two more years, so it's not a stretch to assume that U.S. rates will be held for perhaps that long.

"These changes will enable us to acquire more content and deliver an even better streaming experience," Hastings and Wells wrote. Netflix said in its 2013 annual report that it had contracted to pay nearly $3 billion in content licensing obligations in 2014.

The subscription hike overshadowed the release of Netflix's first quarter results. Netflix also revealed that it expects revenues for its international segment to eventually surpass its U.S. business.

Netflix added 2.25 million new customers in the United States during the first quarter, up from the 2.03 million it added in the same quarter a year ago. Netflix now counts a total of 35.7 million subscribers in the U.S. market and 48 million worldwide.

Netflix saw revenues of $1.27 billion and a net income of $53 million in the first quarter. It reported free cash flow of $8 million, and recorded earnings per share of 86 cents, up from 81 cents in Q4, beating analyst expectations.

Netflix forecast slower U.S. subscriber gains in Q2, about 0.11 million less than the same period in 2013, "due to increased seasonality," the company said in its investor letter. And while free cash flow should be all right through the second quarter, the provider expects a Q4 reduction due to "further international expansion in the second half of this year reducing net income."

Interestingly, Hastings and Reed addressed the proposed Comcast-Time Warner Cable merger in the investor letter. "The combined company would possess even more anti-competitive leverage to charge arbitrary interconnection tolls for access to their customers," they wrote. "For this reason, Netflix opposes this merger."

Investors cheered Netflix's first quarter results, raising the company's shares around 6 percent in after-hours trading.

For more:
GigaOM has this article
- Netflix has this investor letter (.pdf)

Related articles:
3 reasons why Netflix has to raise prices in 2014
Middle schoolers aren't charmed by Netflix
Franken asks Netflix's Hastings to share views on Comcast-TWC acquisition

Read more about: Netflix
back to top


4. AT&T tackles online video market with Chernin Group joint venture, $500M pledge

By Samantha Bookman Comment | Forward | Twitter | Facebook | LinkedIn

AT&T (NYSE: T) jumped into the online video space with both feet Tuesday, announcing a joint venture with the Chernin Group--which holds a majority stake in OTT anime network Crunchyroll. The Tier 1 provider committed more than $500 million to fund SVOD (subscription video on demand) services, advertising and other online streaming initiatives.

"AT&T and The Chernin Group are combining our skill sets to address the growing consumer demand for accessing content how and when they want it," said John Stankey, chief strategy officer at AT&T, in a joint press release. "Combining our expertise in network infrastructure, mobile, broadband and video with The Chernin Group's management and expertise in content, distribution, and monetization models in online video creates the opportunity for us to develop a compelling offering in the OTT space."

What the investment means for online video services like Netflix (NASDAQ: NFLX), Hulu, Amazon (NASDAQ: AMZN) and others is pretty clear: AT&T and The Chernin Group will compete directly with them for the OTT audience.

The Chernin Group's expertise in the online video space will, AT&T clearly hopes, diversify what it can do with its networks.

"The company has been looking to expand the kinds of services it can deliver either through its wireless or wired network as it looks to avoid the fate of becoming a 'dumb pipe' that can only make money off of connection fees," CNET's Roger Cheng wrote.

It also brings to the surface some pros and cons from the AT&T side: On one hand, AT&T's U-verse buildout, including its Project VIP initiative and recent gigabit network commitment, means a continued increase in broadband speeds for its customers resulting in better, higher quality playback of any OTT service.

On the other hand, funding its own SVOD and streaming initiatives means, maybe, another network bottleneck for Netflix, which is already paying Comcast (NASDAQ: CMCSA) for better bandwidth access over its network to reach Netflix subs. AT&T also owns its network, meaning it could in theory control direct access to its broadband customers where it connects to the broader Internet. (Keep in mind, though, that Netflix has never yet implied that any ISP--other than Comcast--is throttling its bandwidth over their networks.)

AT&T's investors were happy with the announcement. Shares in the Tier 1 provider rose 23 cents, to $36.29, in late morning trading, according to the Associated Press.

The move by AT&T provides perhaps even more justification for Netflix's planned raise in subscription prices this quarter, by $1 to $2 over its current $7.99 standard rate. The online streaming pioneer already knows it faces stiffening competition this year, citing headwinds in its second-half forecast of lowered cash flow during its first-quarter earnings presentation on Monday. AT&T is just one of several threats to Netflix dominance--Verizon (NYSE: VZ) reportedly is looking at getting into the OTT space through similar means, according to the AP.

For more:
- AP has this story
- CNET has this story
- The Los Angeles Times has this story

Related articles:
AT&T, Chernin Group $500M online video pact plays into bandwidth, content hunger
Netflix to raise subscription prices by up to $2, adds 2.25M U.S. subs in Q1
AT&T, Chernin teaming up on $500M OTT play
AT&T ready to launch ultra-fast broadband in up to 100 cities
Netflix, Comcast peering deal expected to prompt others
Netflix ISP speed rankings prompt new round of fingerpointing

Read more about: The Chernin Group, AT&T
back to top


5. Middle schoolers aren't charmed by Netflix

By Samantha Bookman Comment | Forward | Twitter | Facebook | LinkedIn

Executives polling two middle and high school students at a recent summit on over-the-top services were set back a bit by the middle schooler's frank admission: She doesn't watch Netflix (NASDAQ: NFLX) much, if at all.

Why? There isn't any content on Netflix that interests her, the student told attendees at the OTT Video Executive Summit in Boston on Wednesday. Disney's content, for example, provided exclusively on Netflix, is geared to younger children, she said, while TV series and movie content is either more for an older audience, or no longer fresh enough to be interesting.

"Netflix doesn't have many shows geared toward (my demographic)," she said.

Both the middle and high-school students, whose names are omitted due to their age, use Netflix for catch-up viewing of earlier seasons. But both prefer to watch their favorite programs either as they air, to DVR them for viewing a few hours later, or to purchase them through Apple's (NASDAQ: AAPL) iTunes. The biggest goal: to be able to talk about a popular series with their friends at school the next day.

That doesn't mean Netflix is irrelevant to the younger crowd. A recent informal survey conducted at Marin Academy in San Rafael, Calif., found that 72 percent of its students who were polled have a Netflix account, and 27 percent of users visit the online video service "several times a week," according to a February article in The Marin Academy Voice.

Overall, kids of all ages like OTT services including Google's (NASDAQ: GOOG) YouTube. Further, a recent study by family research firm Smarty Pants found they consider OTT services alongside broadcast channels like Nickelodeon, Cartoon Network and Disney Channel without differentiating between the two.

The 2013 "Young Love" study, which surveyed more than 6,700 U.S. kids ages six to 12 and their parents and evaluated more than 250 brands across 20 categories, found that personal interests drive tweens--kids between ages 10 and 12--toward OTT services that feed those interests.

"YouTube is especially popular with older kids. As they enter their tween years and develop stronger personal interests, they want to explore those interests and broaden their worlds. YouTube offers the ideal venue," Smarty Pants' Melanie Shreffler wrote in a KidScreen Magazine column detailing the study.

"Of equal importance to tweens, who are just beginning to deal with social pressures, it provides the opportunity to discover the next hot video and be the first to tell their friends about it."

That corresponds with the middle schooler's statement to summit attendees that she visits YouTube mainly to watch music videos. Further, she said she only spends about 10 minutes a day on YouTube--enough time to watch the newest video and talk to friends about it.

That interest in discovering new content is an unexploited niche for Netflix, which only just began creating original series for kids, including "TurboFAST," which premiered in December.

"Where streaming services lag--and kidnets have an opportunity to gain some more ground--is that they're not specifically made with kids in mind," Shreffler wrote. "Netflix, Hulu and YouTube all launched as services marketed to adults and rank far lower than traditional kids networks in being 'for kids my age,' which correlates strongly to kids' brand affinity."

So, does one middle schooler's frank statement about Netflix bode ill for the service? No, but its executives, and those at competing providers like Amazon (NASDAQ: AMZN) and NBCUniversal that are developing original content for kids, need to take a closer look at the way tweens are really using OTT or run the risk of losing those eyeballs.

Smartypants kids rate online networks

For more:
- The Marin Academy Voice has this article
- iKids has this article

Related articles:
Amazon shooting 5 original 4K Ultra HD series
Rumor mill: YouTube developing kids' network
Viacom pitches media buyers spring launch of My Nick Jr. interactive channel
NBCU launches Sprout NOW TV Everywhere app
Kids sports network The Whistle eyes 2014 launch on Xbox 360

Read more about: Netflix, tweens, viewing habits
back to top


Also Noted

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TODAY'S SPOTLIGHT... Whedon premieres film on Vimeo and at Tribeca simultaneously

Joss Whedon released a new film, "In Your Eyes," on Vimeo this week at the same time that it premiered at the Tribeca Film Festival.

Joss Whedon Tribeca

Whedon introduced the film and announced its online availability in a short video.

It's something of a coup for Vimeo, which has been courting independent filmmakers for the past several months, most recently announcing a $10 million fund dedicated to promoting indie filmmakers' work in exchange for a 30-day exclusivity agreement. The video site is hoping to leverage a unique niche in the rapidly heating content acquisition market.

While Whedon is known for experimenting with different delivery formats--his "Dr. Horrible's Sing-A-Long Blog," a cult favorite, was released online in 2008--his Vimeo move may be telling. "This is the most high profile title we've had on the platform," Greg Clayman, general manager of audience networks for Vimeo, told GigaOM.

Independent films are typically available to the general public several weeks or months after their release, often after making the rounds on the film festival circuit. Article



More online video industry news from across the Web:

 

> More than half of DDoS attacks in the first quarter were directed toward media and entertainment sites, according to Prolexic in its Global DDoS Attack Report. Article

> Katie Couric describes how and why she made the jump to streaming news. Article

> Keep calm and transmit on, broadcasters: Aereo won't be able to compete in the market even if it's allowed to continue doing business. Article

> People with connected TVs watch 12 hours of video streams per week, and 7 hours are film or TV show length, Financial Times reports. Article (sub. req.)

> Netflix has cleared regulatory hurdles in France and is set to launch by year end. Article

> Vidyo is launching a cloud-based mobile video conferencing service with telco Swisscom called Vidia, based on its VidyoWorks platform. Release

> Adap.tv hired two staffers for its Singapore office. Arjan Bolhius and Tom Weaving both come to the company from Catcha Digital Asia. Article

> Idaho signed a tax revision into law Thursday that clarifies the definition of SaaS and reflects "Idaho's standard that software services delivered through the Internet are no different than the services provided by tax professionals or barbers," Gov. C.L. "Butch" Otter said. Release

> A fire at a Samsung SDS facility in South Korea injured one person, shut down its website and caused its Smart TV products to report error messages. Article

> Broadcasters in India are edging into the OTT space, but the market is not quite mature enough for online video growth rates on par with the U.S. and Europe. Article

> Russia's Mail.ru Group has launched a transactional online video service, with movies and TV shows available at prices ranging from about 8 cents to USD $8.40. Article

And finally… Trying to explain Aereo's Supreme Court battle to less invested friends or family? The Washington Post has a fairly clear summary of what's going on. Article

News From The Fierce Network:

> AT&T consumer wireline revenue up 4.3% to $5.7B on strong U-verse video, broadband adds Post
> Huawei says NSA spying reports won't impact biz Post
> App Annie: iOS apps get 85% more revenue than Android Post

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With rising programming costs reducing margins for their subscription video product, pay-TV providers are relying on sales of broadband Internet service to grow profits. This eBook will look at ways cable operators can benefit from subscribers that are relying more on Internet video for home entertainment. Download this eBook today!

> eBook: VoLTE and the Future of Mobile Voice

Despite more than two years of anticipation, the U.S. is still waiting for the widespread deployment of voice over LTE as major operators delay deployment. Experts say this shouldn't come as a surprise given the complexity of the technology. FierceWireless will take an in-depth look at VoLTE as well as explore HD voice and other advanced services made possible by VoLTE. Download this eBook today!

> Whitepaper: 802.11ac in the Enterprise: Technologies and Strategies

Download the White Paper "802.11ac in the Enterprise: Technologies and Strategies" to learn from industry expert Craig Mathias about the technologies behind 802.11ac, deployment misconceptions and review steps that every organization should take in getting ready for 802.11ac.
Download today!

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