| Editor's Corner:
CITE 2014: Translating ideas into mobile innovations Today's Top Stories:
1. Cisco, Sanofi take different paths to mobility
2. Keller Williams gets real with mobile app for realtors, home buyers
3. Google Glass as a security, privacy concern for the enterprise
News Scan:
Apple throttles back on debt offering
Marketers make 'long overdue' mobile investments, more
Also Noted:
Think big, act small; If you build an Android laptop, they won't come; Much more... News From The Fierce Network:
1. IE users beware, here comes 'Operation Clandestine Fox'
2. Spotlight: Major breach at AOL leads to spam email barrage
3. Target breach, Heartbleed bug cause high anxiety among IT security pros
| 
April 30, 2014 Subscribe | Website
Refer FierceMobileIT to a Colleague This week's sponsors:
CBeyond
Intel
ProofPoint
Infinite Convergence
| |  Download the FierceMobileIT app for iPhone, iPad and Android
Stay up to date on breaking news and the latest industry trends with our new FierceMobileIT mobile app! Now available for iPhone, iPad and Android devices. Swipe right-to-left within articles to quickly scan the latest news. Get breaking news alerts sent to your mobile device so you're the first to know when a major story unfolds. Download it today; the app is an essential complement to our email newsletter and website. >>Click here to download
| |
| This week's sponsor is CBeyond. |  | White paper: Getting Started with Cloud Computing This compelling resource will define the basics of Cloud Computing, offer the benefits and current market trends, as well as help find the right vendor for your company. Cloud computing has the potential to revolutionize virtually any business's operations. Learn more and download today. | |
Editor's Corner  The theme of this year's CITE Conference was struck by the opening keynote speaker, author Steven Johnson, who described how ideas are translated into innovations in a broad range of fields.
The theme was carried forward by Sundhar Annamalai, executive director of AT&T Advanced Mobility Solutions. He related how AT&T undertook a massive BYOD program and learned a number of valuable lessons for enterprises considering or implementing BYOD, such as the need to protect employee privacy. Joseph Pucciarelli, vice president and IT executive advisor at IDC, explained how mobile technology is revolutionizing the IT skill set. "Mobility is really a new platform that allows us to project our business processes out to the point of transaction more effectively," explained Pucciarelli. "I think with mobility we are not quite as far along. A lot of IT and business professionals don't quite grasp the potential revolutionary impact of mobility," he said. The conference offered a number of case studies where firms translated ideas into innovations by developing and deploying mobile apps that improved productivity and served customers' needs. Michael Weeder, retail systems architecture at True Value, explained how he tackles the challenge of developing and launching an app for a cooperative made up of 3,200 independent hardware store owners who could take or leave his mobile app. Weeder had to persuade the owners that the app would be useful for them to use. From the feedback he received from the True Value members, Weeder built a mobile app that allowed in-store personnel to get immediate access to their inventory to answer customer questions and order products. Cary Sylvester, vice president of technology innovation and communications with Keller Williams, faced a similar yet ultimately different problem. Real estate agents under the Keller Williams banner are independent businesspeople, so she had to develop a mobile app that would meet the agents' needs or risk wasting money on an app that nobody used. The real estate firm decided to develop a responsive design app for the agents, so that they could get access on their mobile device to information needed quickly, such as contact lists and closing schedules. In addition, Keller Williams worked on an Android and iOS native mobile app for the home buyers and sellers that they could get from the Keller Williams website or the real estate agents' website. For IT execs at Cisco and Sanofi, innovation involved finding the right path to mobility. Cisco took the path of all-in BYOD, while drug maker Sanofi took the path less traveled, a corporately owned, personally enabled, or COPE, approach. "Even though we have different approaches, our goal is to enable people. In the end, we know that they are going to put corporate data on those devices--that is the whole point," explained Brian Katz, head of mobility innovation at Sanofi. I enjoyed getting the end user perspective on mobility. The IT folks in the trenches have a lot to teach analysts and journalists like me about turning ideas into innovations in the real world. - Fred Read more about: BYOD | | | | This week's sponsor is CPL. |  | FastCast Webinar: Reduce Datacenter Energy Costs by up to 15%: Software Meets Datacenter ROI
Friday, May 15th, 2pm ET/ 11am PT
Join us for a look at two Intel Datacenter Software solutions, sample use cases, and implementation overviews. Intel Data Center Manager (Intel DCM): Energy Director provides device-level power and thermal monitoring and management for groups of servers, networking, storage, and other IT equipment. Register Today! | | | 
| Today's Top Stories SAN FRANCISCO-- U.S. high-tech behemoth Cisco and French drug giant Sanofi took very different approaches to their mobility strategies, related two IT execs from those companies at the CITE Conference held here this week. Cisco decided to go all in with a BYOD program for its entire staff of 70,000 employees, explained Brett Belding, senior manager of IT at Cisco. By contrast, Sanofi took the more conservative corporately owned, personally enabled, also known as COPE, approach for most of its 10,000 employees, while allowing limited BYOD device use, said Brian Katz, head of mobility innovation at Sanofi. "That means we buy the devices for our people… but the devices are personally enabled, so we don't stop them from playing Angry Birds," Katz explained. "Even though we have different approaches, our goal is to enable people. In the end, we know that they are going to put corporate data on those devices--that is the whole point," Katz added. To solve the mobility problem: "We need to stop thinking about smartphones and tablets. We need to start thinking about platforms," observed Belding. At Cisco: "We didn't write up a BYOD policy, because BYOD is about ownership. Instead, we wrote a trusted device policy… Whatever device you want to use, it has to meet [certain security parameters]," Belding said. Katz noted that Sanofi only allows limited access for BYOD devices. "For us, we are a little bit different because we are a pharmaceutical firm. We haven't completely bought into BYOD--yet. We only give access to email, calendar and contacts. Even then, you have to have a device we can install the client on," related Katz. When it comes to mobile apps, both firms have decided to deploy enterprise app stores. "People are going to do the work, whether you give them a tool or not. So you need to give them the tools that will make them more productive. You need to give them a tool that gives them great user experience, that has been blessed by security and that has full support if anything goes wrong. That is what the curated app store is all about," said Belding. Related Articles:
Lesson learned from AT&T's BYOD program
BYOD poses hurdles for data backup administrators
Taking BYOD from the cubicle to the conference room Read more about: BYOD
back to top
| This week's sponsor is ProofPoint. |  | The last few years have seen a dramatic increase in the use of email as a vehicle for cyberattacks on organizations and large corporations. Recently, Proofpoint researchers identified a new class of sophisticated and effective, large-scale phishing attack dubbed "longline" phishing attacks. Download this whitepaper to learn about the unique characteristics of these attacks, how they are carried out, and the alarming effectiveness they have. Download today! |
SAN FRANCISCO-- Real estate firm Keller Williams International wanted to build a mobile app that would provide rapid access to essential information for its agents and an ongoing communications channel between the agents and their clients, explained Cary Sylvester, vice president of technology innovation and communications with Keller Williams, at a CITE Conference session on Tuesday. The real estate firm decided to develop a responsive design app for the agents, so that they could get immediate access on their mobile device to information needed quickly, such as contact lists and closing dates and location. In addition, Keller Williams worked on two native mobile apps for the home buyers and sellers--one for an Android device and one for an iOS device--which can be downloaded from the Keller Williams website or the website of the real estate agents, who are independent businesspeople. The app can be rebranded for the individual agent, Sylvester told FierceMobileIT after the session. Keller Williams used Smarter Agent to develop the mobile apps, she added. One of the features on the consumer app enables potential home buyers to draw an area on a map with their finger to indicate the preferred location for the new home, Sylvester said. The realtor can then access that information and look for houses in that area. For the realtors, the mobile app links into a new system that Keller Williams set up to centralize the lead generation process and to alert agents when leads come in. This has helped reduce the backlog of unreturned calls, Sylvester explained. The mobile app helps the realtor "all the way from trying to find that next home buyer or seller through the marketing, the sale of the property, the closing process and the follow-up," Sylvester said. Related Articles:
True Value tackles challenging mobile app problem
Energy industry gets mobile to improve customer satisfaction, worker productivity
Enterprise architecture must 'refactor' for APIs, says industry exec Read more about: Native App
back to top
SAN FRANCISCO-- Employees bringing Google Glass into the enterprise could pose more security and privacy risks than employees with their smartphones and tablets, explained Sharon Anolik, president and founder of Privacy Panacea. Of particular concern is the ability of Google Glass to record video surreptitiously, Anolik told FierceMobileIT. Privacy and security "concern for enterprises has increased as mobile devices of all sorts have become more prevalent in the workspace. The reason Google Glass poses some additional concerns is that the environment is not aware of what is being recorded at any given time. That could pose concerns for the individuals in the workplace who don't know if they are being recorded, and for the companies, they don't know what is being viewed on the screen," Anolik relates. Even if the company puts in place a policy that says employees with Google Glass have to turn off the record mode when at work, "how would they police that, how would they monitor that? It makes it more difficult for a company to manage what is happening in their workspace." While firms might be concerned about the privacy implications of Google Glass, they don't seem as concerned about the privacy implications of the data they hold on their employees. In fact, protecting the security of employee data is well down on the list of security and privacy priorities for firms, Anolik told a session at the CITE Conference being held here this week. "Most of the companies I have consulted for, when they prioritize their privacy policies, their internal employee data always falls to the end of the list and usually doesn't get addressed, across the board, across industries," Anolik says. "Most of the companies I have consulted for, when they prioritize their privacy policies, their internal employee data always falls to the end of the list and usually doesn't get addressed, across the board, across industries," Anolik says. Jane Allen Carlock, partner and principal with PricewaterhouseCoopers and a panel member, agrees. "In our experience, employee data is one of the first populations that might go out to a cloud provider…I was just dealing with a client that had an employee data breach that came from a third-party cloud provider." Bob Bragdon, publisher of CSO magazine and moderator of the panel, noted that employee data is the most attractive to cybercriminals but the least important to companies. "What is most [often] stolen is employee data, but what is least invested in [by companies] protecting is internal employee data. The investment is all focused on protecting external data." Anolik recommends that companies prioritize the protection of employee data and backed that protection early in the software development lifecycle. Unfortunately, "not all companies are willing to do that. They don't see the ROI; they are willing to take the risk and pay for or deal with it later." Related Articles:
Wearable technology--what's right for your workplace?
Google Glass for sale on Tax Day
Google Glass in the office? Get legal on board Read more about: Google Glass
back to top
| Also Noted | This week's sponsor is Infinite Convergence. |  | Webinar: Enterprise Messaging: Powering Customer Engagement through Mobile Messaging
Tuesday, April 29th, 12pm ET /9am PT In this webinar, Pamela Clark-Dickson, and John Puma will provide insight into the evolution and future of mobile messaging, and present case studies on how organizations have harnessed the power of mobile messaging to support customer business strategies. Register Today! |
>> Apple throttles back on debt offering Apple has scaled back on its debt offering, offering a mere $12 billion, instead of the rumored $17 billion, according to a report by Re/code. The money is intended to fund its $90 billion share buyback program and huge dividend payments, while keeping its billions in cash overseas out of the reach of U.S. tax authorities. Read more. [More on Apple: Apple regains smartphone momentum | Smartphone patent wars: You can't tell the players without a scorecard] >> Marketers to make 'long overdue' investments in mobile marketing Marketers are expected to make "long overdue" investments in mobile marketing tools and techniques this year, according to Gartner. "Until now, many marketers have taken a cautious approach to mobile because it involves so many variables such as different operating systems, devices and carriers. Now that more than 50 percent of American adults are smartphone owners, marketers are compelled to develop mobile strategies that ensure their products and services can be found, and purchased, by consumers on the go," says Michael McGuire, research vice president at Gartner. Read more. [More on mobile marketing: Android passes iOS in mobile ad traffic for first time | Report: Facebook ramps up mobile ad network] >> Indian firms see mobility as a top IT priority More than one-third of Indian enterprises surveyed by IDC identified mobility as a top IT priority this year. Unfortunately, many of these firms have taken a reactive approach to mobility. "We expect enterprises of all size to pay strong attention to their increasingly mobile-first customers and drive mobility across their businesses," says Shiv Putcha, associate research director of consumer mobility at IDC Asia/Pacific. Read more. [More on India: Emerging markets put downward pressure on smartphone prices | Latin America, emerging Asia-Pacific region to zoom past US, Europe in 4G LTE deployments] >> Mobile location-based services fueled by emerging markets, advertising Mobile location-based service, or LBS, growth is being fueled by lowering barriers to LBS in emerging markets, as well as growth in mobile advertising and indoor LBS, according to Strategy Analytics. "Falling price points for GPS-enabled handsets coupled with rising mobile data adoption will boost LBS adoption and use. Furthermore, increasing activity around indoor maps and accurate indoor positioning technology via low-energy Bluetooth beacon technology and Wi-Fi will enable the rise of indoor LBS, including proximity marketing on mobile devices," says Strategy Analytics. Read more. [More on LBS: Indoor location market to reach $4 billion in 2018, predicts ABI | U.S. Cellular will use Loopt for LBS] >> Nurses increasingly using mobile devices, apps Nurses are increasing their use of mobile devices and apps, according to a survey of around 1,000 nurses by Springer Publishing cited in an eWeek story. Nursing academics and practitioners reported an increase in ownership of smartphones, tablets and e-book readers compared to last year. "One major finding this year is the significant increase in mobile device ownership, especially in smartphone and tablet ownership. As may be expected, particularly considering this jump in smartphone and tablet use, app use has also increased," says Pascal Schwarzer, vice president of digital business development at Springer Publishing. More. [More on mobile heath: Monitoring services fuel growth in mHealth market | Mobile health hubs will boost telehealth market, says IHS] Think big, act small:
>> How Mondel?z thinks big, acts small on mobile (Mobile Marketer) If you build it, they won't come:
>> Android laptop: If you build it, they won't come (ZDNet) iWatch components to have SIP designs:
>> Apple again rumored to build 'iWatch' components with flexible, space-saving SIP designs (AppleInsider) iPhone gets GPS-like app:
>> iPhone gets 'GPS-like' geomagnetic-based app (Network World) Mobile app platform for enterprise mobility:
>> Mobile app platform helps enterprises embrace mobility (Beta News) Social Scan:  Android smartphones: Oversizing trend disregards usability http://t.co/FWqKgZsLAl
Wearable tech: It could save your life http://t.co/ldfyZ587F4 Magnetic 'Micro-Robots' Could Lead to Tiny Automated Factories: Remember those old electric football games tha... http://t.co/wsABkQhUcG And Finally… Are you emailing wrong? (Wall Street Journal) | Webinars > Reduce Datacenter Energy Costs by up to 15%: Software Meets Datacenter ROI - Friday, May 16, 2014 - 2 pm ET / 11 am PT Join us for a look at two Intel Datacenter Software solutions, sample use cases, and implementation overviews. Intel Data Center Manager (Intel DCM): Energy Director provides device-level power and thermal monitoring and management for groups of servers, networking, storage, and other IT equipment. Register Today! Events > Register: The Premier Connected Home Conference - May 13-15, 2014 - San Francisco, CA CONNECTIONS™: The Premier Connected Home Conference, hosted by Parks Associates, focuses on consumer trends, emerging technologies, value-added services & business strategies for the entertainment and smart home industries. Keynotes: AT&T, ARRIS, Cisco, iControl Networks, Lowe's. www.connectionsus.com > Becoming an agile, super-effective business - June 2-5 - Nice, France - Sponsored by: TM Forum Live! Examine ways to gain an edge by employing agile methodologies and cloud-based services with presentations from; Century link, Microsoft, DGIT, Gartner and more. Save up to $400 on a gold pass when you register with voucher code PW3DA2! Marketplace > Whitepaper: Avoiding the top three challenges of custom-coded SharePoint applications In this white paper, learn about the challenges of custom coded SharePoint applications. Then, see how you can overcome them to create the SharePoint sites you want. Download Today! > Whitepaper: IT Made Easy with ManageEngine ServiceDesk Plus ManageEngine ServiceDesk Plus is an ITIL-Ready Help Desk Software with integrated asset and project management. True to our tagline, "IT Made Easy", ServiceDesk Plus wins hands down when it comes to ease of use, out of the box settings and integration. Visit http://www.servicedeskplus.com/ to check out the list of features that come at just $995 and to download a 30-Day Free Trial! > Whitepaper: How to Add Attachment Viewing to Salesforce Read this Accusoft whitepaper to learn about the case for an attachment viewer for Salesforce. Download now. > Whitepaper: Finding ROI in Document Collaboration Read this Accusoft whitepaper to learn about the factors that make document collaboration more difficult than it should be, and about how to create a collaboration strategy that makes sense for your organization. Download Now! > Whitepaper: Delight & Engage Customers with Mobile APIs Read this success story and learn how a robust API and secure API Management powered Keep’s iOS app to become one of the most popular apps in the Lifestyle category in the iTunes App Store. > Whitepaper: Best Practices for Migrating to SharePoint Online in Office 365 Having evolved from a document repository into collaborative platform, learn the best practice for migrating to SharePoint Online in Office 365, and harness the power of the cloud for high availability and secure data storage. Download Now. > eBook: eBrief | How Big Data Changes The Way You Think and Operate Big data allows companies to focus on individuals instead of vague trends. Businesses that jump in and start learning now can reap an advantage over slower competitors. Download this eBrief today! > eBook: Critical Infrastructure and Cybersecurity This FierceITSecurity eBook looks at key dependencies among critical infrastructure sectors and how companies in these areas can stay ahead of threats and maximize their defensive efforts. Download this eBook today! > Whitepaper: Best Practices for Migrating to SharePoint 2013 SharePoint 2013 has the industry buzzing. It’s powerful and a vast improvement over previous versions. In this white paper, get best practice to ensure your migration to SharePoint 2013 is quick, easy and cost effective. Download Today! > Whitepaper: 5 Unsung Tools of Dev Ops Jonathon Thurman shares his five favorite DevOps tools which have been around a long time. They may not be flashy but they're time tested and just work. He also tells you how to use them and how to configure them for maximum value. Download 5 Unsung Tools of DevOps to see which tools make the cut and why. > eBook: Getting to DevOps (And Getting the Payoff) DevOps is a more holistic approach to application development, more fully taking into account deployment and ongoing operational needs – and tossing a lot of automation into the mix. This FierceEnterpriseCommunications eBook provides step-by-step guidance on implementing DevOps for CIOs and IT and application development managers. Download this eBook today! > Whitepaper: 802.11ac in the Enterprise: Technologies and Strategies Download the White Paper "802.11ac in the Enterprise: Technologies and Strategies" to learn from industry expert Craig Mathias about the technologies behind 802.11ac, deployment misconceptions and review steps that every organization should take in getting ready for 802.11ac.
Download today! > Whitepaper: Defense Against the Dark Arts: Finding and Stopping Advanced Threats Today's most-damaging targeted attacks don't occur by happenstance. They are carefully planned and executed by a new breed of professional adversaries. Read this white paper, Defense Against the Dark Arts: Finding and Stopping Advanced Threats to gain a practical understanding of today's Advanced Threat Landscape and strategies for detecting and stopping Advanced Threats. Download today! > Whitepaper: Longline Phishing: A new Class of Advanced Phishing Attacks The last few years have seen a dramatic increase in the use of email as a vehicle for cyberattacks on organizations and large corporations. Recently, Proofpoint researchers identified a new class of sophisticated and effective, large-scale phishing attack dubbed "longline" phishing attacks. Download this whitepaper to learn about the unique characteristics of these attacks, how they are carried out, and the alarming effectiveness they have. Download today! > Whitepaper: Hardware Test Equipment is the Key to Accurate Network Testing Surprisingly, many organizations are not adequately testing their networks. Network testing is crucial for any IT organization that wants to ensure availability, security and performance of applications and services running on their networks. Download this whitepaper now to learn more! > Whitepaper: Supporting VDIs and Thin Clients Companies have already begun deploying VDIs and thin clients (like Google's Chromebook) on a massive scale. The low-cost, easily deployed workstations present a significant cost savings for companies, but require unique tools to support them. This whitepaper, written by Proxy Networks, outlines the best way to do that. Download now. > Whitepaper: Four Ways to Improve IT Efficiency The role of the help desk within businesses has expanded considerably over the last decade, becoming an integral piece of the overall corporate strategy. In this whitepaper, Proxy Networks outlines the best way to align your IT department with that strategy in order to improve overall departmental efficiency. Download now. | | |
|
No comments:
Post a Comment
Keep a civil tongue.