Facebook's Q1 revenues, profits soar

Facebook's Q1 revenues, profits soar | Why health care marketers should handle social differently | DarkMarket could become haven for illegal digital activity Created for ignoble.experiment@arconati.us |  Web Version   April 24, 2014 CONNECT WITH SMARTBRIEF        SIGN UP | FORWARD | ARCHIVE | ADVERTISE The Big Story Sponsored By Facebook's Q1 revenues, profits soar Facebook says its revenues were up 72% year-over-year in the first quarter to reach $2.5 billion, with profits almost tripling to $885 million. The company cited strong ad-business growth, with 59% of ad revenues coming from mobile. "They are essentially telling investors they will be able to sustain premium growth rates for the foreseeable future," RBC Capital Markets analyst Mark Mahaney said. The New York Times (tiered subscription model) (4/23), Advertising Age (free access for SmartBrief readers) (4/23), The Wall Street Journal (tiered subscription model) (4/23) Share:  Forbes Insights and Turn - The Promise of Privacy In this study, you'll learn what privacy means to marketers and consumers and how navigating these perspectives can help you get more out of your marketing while maintaining customer trust. Download the report to understand respecting consumers' limits while realizing the marketing benefits of Big Data. Connecting & Collaborating Sponsored By Why health care marketers should handle social differently Health care marketing on social media is less about being buzzworthy and more about building a presence for customers to find useful information easily, says UnitedHealth Group's Rachel Medina. UnitedHealth uses a call-center model to handle incoming social messages, relaying them to the people best able to address a customer's needs, Medina says. SmartBrief/SmartBlog on Social Media (4/24) Share:  DarkMarket could become haven for illegal digital activity DarkMarket is a prototype of a peer-to-peer commerce platform that is decentralized and may prove difficult for law enforcement officials to shut down, Andy Greenberg writes, noting that the marketplace could offer drug dealers and other black marketeers digital options. Co-creator Amir Taaki says the reason for creating it was to show that it can be done. "If not us, someone else will do it," Taaki says. Wired.com (4/24) Share:  Improve your writing in just one day. Online, on-demand, and available anytime, Marketing Writing Bootcamp contains 16 classes on all forms of marketing writing, guaranteed to make you a better writer. Save $200 with code SMARTBRIEF. Classes start June 12. Reserve your spot today! Marketer Moments Sponsored By Brand marketers learn about YouTube stardom from the stars Major brands including Ford, AT&T, Samsung and Taco Bell have sent marketers to a three-day Google training program on what it means to be a YouTube sensation. The boot camp featured YouTube stars, who discussed the power of digital video and their own audience-building success stories. The stars are "genius marketers" that built brands with almost no funding, said Shiv Singh, a Visa senior vice president. Advertising Age (free access for SmartBrief readers) (4/23) Share:  Ronald McDonald comes to Twitter McDonald's is bringing Ronald McDonald to Twitter, and the icon has received an updated wardrobe -- including cargo pants in the place of a jumpsuit -- in preparation for his first foray into social media. "Customers today want to engage with brands in different ways, and Ronald will continue to evolve to be modern and relevant," McDonald's Dean Barrett says. Los Angeles Times (tiered subscription model)/Money & Co. blog (4/23) Share:  Strong demand, high employability and a competitive salary. Business analytics is playing a larger and more important role than ever in today's enterprise. Competitive and internal analytics drive strategic decisions at companies of all sizes, including global organizations with the power to change the world. Now is the time to meet the challenge of big data with a Master of Science in Business Analytics from the University of Denver's Daniels College of Business. Learn more >> Platform News Sponsored By Reddit will allow geo-targeted promoted posts Reddit is making native advertising via promoted posts available on its site, a marked shift for the link-sharing hub that has hesitated to monetize user information and allowed only targeted banner ads in the past. The geo-targeted posts are available on the country and city level and will be clearly marked as advertising. Reddit says it had 5.3 billion page views in March, with 60% of traffic based in the U.S. The Wall Street Journal (tiered subscription model)/CMO Today blog (4/23) Share:  The Chief Merchant Study: Competing in an Omni-Channel World Chief Merchandising Officer Study 2013 In a world where consumers are using technology to strengthen their purchasing power, forward-thinking merchants must develop deeper insights into customer preferences and needs as well as the market as a whole in order to regain their competitive advantage. Read this study to learn how merchants are competing in an omni-channel landscape. Measurement Matters Sponsored By Measuring social media ROI by making posts part of transactions Marketers seeking to better measure their social media return on investment may want to consider Social Post Purchase Analytics, which makes social media posts part of the sales process, writes Benjamin Spiegel of GroupM Network. The methodology is a work in progress but is showing promise. ClickZ (4/21) Share:  6 Ways Marketers Should Use Social Now that you've got a social presence, it's time to get real and integrate your social efforts into each part of your organization. Right now, traditional and digital marketers have an opportunity - and a critical need -- to collaborate with their social counterparts like never before. Download the guide! Social Shareable Teaser brings "Forrest Gump" into Wes Anderson's universe What if "Forrest Gump" had been directed by Wes Anderson? This clip imagines what the opening credits might have looked like, applying Anderson's color palette, cheery soundtrack and meticulously framed shots to props including a military shoeshine kit, a pile of fresh shrimp and a box of chocolates. Vimeo (4/20) Share:  Position Title Company Name Location Social Media Strategist Catholic Relief Services Baltimore, MD Click here to view more job listings.   SmartQuote Brand folks may be all-in and get it, but the [chief operating officer] or CEO doesn't understand YouTube. So how do we convince them to increase their commitments?" -- YouTube's Jamie Byrne, as quoted by Advertising Age Share:    Andy Sernovitz, Editor at Large Andy Sernovitz is the New York Times best-selling author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the blog "Damn, I Wish I'd Thought of That!" He runs WordofMouth.org, where marketers and entrepreneurs learn to be great at word of mouth marketing, and SocialMedia.org, the community for social media leaders at the world's greatest brands.   Subscriber Tools Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.   Editor:  Ambreen Ali Managing Editor:  Stephen Yusko Contributing Editor:  Ben Whitford Advertising:  Dena Malouf Jobs Contact:  Jackie Basso   P: 202.407.7871     SIGN UP   SHARE   ADVERTISE   SEND FEEDBACK Update Profile | Change e-mail address | Unsubscribe |  Archive | Web version (print friendly) Download the SmartBrief App  iTunes / Android   Mailing Address: SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 © 1999-2014 SmartBrief, Inc.® Privacy policy |  Legal Information