Is Twitter at death's door? Twitter is dying, having lost its early vibrancy and devolved into a platform that "feels closed off, choked, in a way that makes us want to explore somewhere else for a while," write Adrienne LaFrance and Robinson Meyer. But we shouldn't rush to write Twitter's eulogy, counters Will Oremus. Twitter's true impact, and its enduring value, is as a broad-based platform for news, and that isn't captured by metrics gauging the success of social networks, Oremus writes. The Atlantic online (4/30), Slate (5/1)  | Forrester Calculates the ROI of Turn
Forrester Consulting examined the potential return on investment (ROI) enterprises may realize by utilizing Turn Audience Suite and Turn Campaign Suite. Learn how this brand achieved a 50% ROI and attributes 80% of it's digital media services revenue growth to Turn. Download the free report now. |
 | European cities try to push out Uber Many European cities are moving to block Uber's expansion into their markets under pressure from domestic taxi services. Brussels police have seized the cars of Uber drivers, a Berlin court issued an injunction against the use of the service and Parisian cabbies are vandalizing Uber cars. "Uber's critics see the service as a race to the bottom, a way of ducking valuable regulations in place to ensure the quality of existing taxi services," writes Feargus O'Sullivan. The Atlantic Cities (4/30)  | Register Now: 4A's PR Forum in NYC Brand communications professionals will want to register for the 4A's PR Forum on Wednesday, May 14. This event brings together agency PR, social media experts and journalists for discussions that include crisis communications in the world of social media! Todd Wasserman, Business Editor at Mashable, and Melissa Barnes, Head of Global Brands at Twitter, are scheduled to speak. Sign up now! | | How to choose a better hashtag for social campaigns Hashtags can help brand a message, but generic items and those with multiple meanings can derail the effort, writes Brooke Howell. She recommends that marketers start by creating a list of ideas to fit with the overall strategy, then research related tags and filter the list down to those that fit. "The wrong hashtags don't help you accomplish much of anything," she writes. RepCapitalMedia.com (4/30)  | Retail 2020 — Reinventing Retailing Once Again
This free white paper from IBM and NYU Stern School of Business offers a look at retailing in the past and a glimpse at what retailing will look like in 2020, outlining the implications for retailers today. To succeed, retailers must rethink their strategies and points of differentiation; the customers of 2020 will require it. Learn more now. |
 | Twitter's MoPub, TapSense take Facebook ad network on board Facebook's new Audience Network has quickly gained traction, with Twitter's MoPub ad network and TapSense announcing their support. MoPub's move shows how Twitter and Facebook can benefit from overlapping their ad networks despite their rival status as social networks, writes Garett Sloane. Adweek (5/1), VentureBeat (5/1)  | White Paper: Display Ad Clickers Are Not Your Customers
Relying on clicks to drive conversions for display advertising is often a dead end. We've found that consumers most likely to click on display ads are often vastly different from an advertiser's best-performing customers. Read this white paper to learn why optimizing display campaigns for clicks often means anti-optimizing for sales and how to focus on what really matters for ad effectiveness. Download it now! |
 | Klout is dying, but its influence remains Influence-tracking outfit Klout is on its last legs, but the metrics and tracking concepts it pioneered are more important than ever, writes Jon Nathanson. The key is that while Klout made its rankings public, the next generation of influence raters is grading users behind the scenes and quietly peddling their data to advertisers. "There are people behind the curtain -- people with pens and pads, scribbling notes, keeping score. But you don't know the rules of the game they're watching you play," Nathanson writes. Slate (5/1) Social media boom brings uptick in disciplinary actions About seven out of 10 companies have taken disciplinary action against employees for misuse of social media, more than twice as many as in 2012, according to a Proskauer study. That's a sign that workplace social media use is growing more prevalent, says study author Daniel Ornstein. "[T]he more people use social media for business, the more likely it is that there will be inappropriate conduct," he says. Human Resource Executive/The Leader Board blog (5/1) | Meditate to this burrito-eating hamster This online video by Hello Denizen, a YouTube comedy channel, shows a hamster sitting in a tiny restaurant eating tiny burritos painstakingly crafted just for it. Silly as it may be, "If you need a mind-clearing break, there's something meditative about this video," writes Evie Nagy. Fast Company online (4/30)  | Improve your writing in just one day.
Online, on-demand, and available anytime, Marketing Writing Bootcamp contains 16 classes on all forms of marketing writing, guaranteed to make you a better writer. Save $200 with code SMARTBRIEF. Classes start June 12. Reserve your spot today! |
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