Hear Real B2BLeadGen Success Stories & Take Advantage of Early Bird Savings

In Partnership With

Get insights and strategies from companies such as LinkedIn, ADP Inc, Fortinet, Inc, and Sekisui Diagnostics LLC on how to improve your B2B lead generation efforts and how to maximize your ROI. You’ll leave the Summit with actionable ideas and proven strategies to take your B2B leadgen to the next level. The B2B LeadsCon Sessions cover topics such as: Following the Money: The Billion-Dollar Valuation and Companies That Are Driving Demand B2B Customer Acquisition: Effective Approaches to Finding and Securing the Most-Valuable Customers Lead Nurturing: Learn How to Double Your Return on Marketing and Sales Investments Metrics and Measures of Lead Quality: Engagement and Conversions to Maximize ROI Why Customer Retention is Key: Tools and Techniques to Build Lifetime Value Integrating Your Sales and Marketing: Best Practices for Ensuring Success Wrap-Up: What’s Working in the Funnel? Looking at the Big Picture from the Customer’s Perspective New Trends in Website Optimization for Lead Generation: It’s Not Just What You Say—It’s What the Customer Experiences Converting on Social: Building an Active, Participatory Conversation with Your Customers Maximizing B2B Trade Show Success: How to Prepare for and Deliver on Your Marketing Efforts to Ensure the Best ROI The New Era of Email: Mastering the Convergence of Data, Content, and Technology to Drive Revenue Online Video: Creating Awareness that Builds Demand Staying Ahead of the Curve with Search: Winning Strategies for Turning Searchers into Customers Wrap-Up: Bringing It All Together - Key Takeaways For more details on the sessions, see full agenda here.

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