Secrets to Success From Mark Cuban

The entrepreneur extraordinaire reveals what it takes to win.

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Secrets to Success From Mark Cuban The entrepreneur extraordinaire reveals what it takes to win For super entrepreneur Mark Cuban, it all started with a pair of basketball shoes—but not the ones you're probably thinking of. This particular pair of footwear has nothing to do with the Dallas Mavericks, the NBA team he owns and passionately champions. Instead, it was this really cool pair the 12–year–old Mark thought he desperately needed. When he asked his father for them, the answer was a definitive no. Mark already had of perfectly fine pair of shoes. "When you have a job, you can get whatever you want," his dad said. It was a lesson young Mark took to heart. If you want something, you have to work for it. And work he did. With the help of one of his dad's friend, Mark began selling garbage bags door to door. He promptly fell in love with business. "I'll never forget, they were those thin blue things," Mark says. "He charged me $3, I sold them for $6. […] Everybody needs garbage bags, so I learned to fill a need and I learned to problem solve." Since that long–ago venture, Mark's never looked back. In 1990, he sold his first company, MicroSolutions, for $6 million. His next undertaking, Broadcast.com was sold to Yahoo for $5.7 billion. In 2000, this maverick acquired the Mavericks, which is currently listed as one of Forbes' most valuable franchises in sports. Today, he continues to be heavily involved with the team, along with many other business opportunities and ABC's Shark Tank. On a recent broadcast and an EntreLeadership Podcast, Dave spoke with Mark about his business smarts. Here are a few takeaways from their amazing conversation. Upcoming EntreLeadership Events Quick Tip By John Felkins EntreLeadership Coaching and Community What's your number–one marketing tool? Happy customers. They'll tell more people about your company than a billboard on the busiest street in America. And here's the coolest part: Their friends trust their recommendations. Think about the last movie you saw. Someone probably gave it a thumbs–up, which made you want to go see it. If they hated it, you would have stayed away. Serve your customers well by offering the best product or service possible, and everyone will reap the rewards. Learn more about your DISC profile Daniel Tardy Vice President, EntreLeadership Like Mark, Dave, and many other successful business owners, I've learned selling is not about being pushy or manipulative. Selling is about serving. It starts by believing deep in your soul that what you are offering can actually help someone. The nature of sales is basically exhausting. And an added lack of purpose and vision can turn selling into a dreaded chore. It's when you learn the why of what you're doing that selling becomes easier, more fun, and ultimately changes a job into a calling. Like Rabbi Daniel Lapin says, "When you genuinely serve your clients, the money will follow. And that servant attitude begins deep inside you." If you can't become genuinely passionate about your product's ability to help people, it is likely time to find a new career. Download the all new EntreLeadership Podcast today!

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