WEBINAR: The Mobile Mind Shift: Will Your Company Survive? Tomorrow!

Will your company survive the mobile mind shift?

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Live Webinar with Forrester Research on June 25th Hello Colleague, The mobile mind shift refers to the expectation that "I can get whatever I want, when I want it." This shift means the battle for your customer's attention will be waged in "mobile moments" - any time that customer pulls out a mobile device. To address this shift, most marketing and IT leaders think "Which mobile apps should we build?" and "What devices do we support?"... but doing that alone is a path to failure. So what can you do to manage this risk? Join us for live 60 minute webinar on June 25th at 11AM EDT as Julie Ask from Forrester Research and Mike McShea from Contact Solutions discuss how to engineer your business to win in your customers' mobile moments. Register to gain these insights: The 4 market imperatives in The Age of The Customer How is mobile changing your customer’s expectations…and why you should care A unique way to look at your customer’s journey in mobile moments The one mobile moment you’re not providing a solution for How to use the IDEA framework to address mobile gaps The 4 mobile promises your company must deliver on Live Webinar: Wednesday June 25th, 11am Eastern, 8am Pacific time Included with your free registration: After the event, you will receive a Key Learnings Summary that captures critical insights from the webinar. Speaker Bios Julie A. Ask Julie is a well-recognized mobile expert who has written more than 120 reports on mobile strategy and execution. Working with hundreds of clients in the Americas, Europe, and Asia on mobile strategy, she has advised executives in the retail, travel, financial services, consumer goods, and healthcare industries. Julie’s research has been cited in media including The Wall Street Journal, PBS, and NBC Nightly News, and she is co-author of the new book, The Mobile Mind Shift. Mike McShea Mike oversees marketing and product strategy for the Contact Solutions multi-channel, customer service SaaS product portfolio. He is responsible for bringing new innovations to market that enable enterprises to achieve customer self-service with high levels of automation and improved customer experience. Mike has 25 years of global marketing and product management experience with high tech product offerings in healthcare, financial services, transportation, and aerospace industries.   Best regards, Mark Clark mclark@contactsolutions.com Speakers Julie A. Ask Forrester Research Co-author, The Mobile Mind Shift   Mike McShea Contact Solutions

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