Join us Next Week for "WEBINAR: Call Tracking and Analytics: What Every Marketer Should Know"

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	Call Tracking and Analytics: What Every Marketer Should Know July 16, 2014 TIME: 2:00pm ET/ 11:00am PT
	Inbound phone leads convert to revenue 10x more than web leads. It's why businesses spend $68 billion each year on ads to generate calls. Yet many marketers are wasting budget because they can't track, score, route, and manage phone leads the way they do web leads. Ask yourself the following: Do I know what marketing programs make my phones ring? Can I tell which ads, search keywords, and web pages generate inbound calls? Do I know which campaigns generate calls that convert to sales – and which don't? Am I sure I'm not wasting budget on ads that aren't driving calls? Am I able to get credit for the phone leads and sales my marketing generates? If you answered "no" to any of these questions, this webinar is for you. Join call tracking and management experts at Ifbyphone as they explain how to prove and improve marketing ROI using call tracking. Attendees will learn how to: Use call tracking data to drive more calls and sales from online, mobile, and offline campaigns, including search PPC Cut wasted spend and reinvest in marketing that is actually working Get credit for the calls and sales your marketing generates Significantly improve your marketing's impact on the business Who should attend: Marketing and lead generation executives interested in driving more calls and sales Marketing agency executives who generate phone leads for clients Search marketers interested in generating more calls from search Marketing automation, CRM, and Google Analytics users
	Presenters: Angelo Tsakonas Call Tracking Product Manager Ifbyphone Angelo Tsakonas is the call tracking product manager at Ifbyphone. He is an expert in Google PPC and SEM strategies, and helping businesses generate more revenue from Google. Angelo is considered one of the industry's foremost experts on call tracking, and has given numerous presentations on the subject of phone lead attribution and analytics. Blair Symes Demand Generation Manager Ifbyphone Blair Symes is the demand generation manager at Ifbyphone. Over the past 17 years, he has published numerous articles, white papers, eBooks, and blog posts on a wide range of topics, including B2B marketing, marketing automation, and search marketing. Moderator Erik K. Linask Group Editorial Director TMCnet Erik oversees the daily operation of TMCnet, which delivers news, information, videos, white papers, podcasts, and more to three million visitors each month. He is also a contributor to TMCnet as well as TMC's IP Communications publications. Prior to joining the TMC team, several years ago, he was Managing Editor at Global Custodian, a global securities services publication, where he also managed the magazine's survey research. Erik began his professional career at management consulting firm Leadership Research Institute.
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