Is Airbnb good for the planet? People can reduce their energy use by staying in rented homes rather than hotels, according to an Airbnb survey. The company's U.S. users saved the equivalent of 270 Olympic-sized swimming pools of water last year, and the carbon-emissions equivalent of taking 33,000 cars off the road, according to the company. Fortune (7/31)  | TRUSTe 2014 US Consumer Confidence Privacy Report
Consumer trust is falling. 55% of consumers (down from 57% in 2013) say they trust businesses with their personal information online. For a valuable barometer of consumer confidence, business impact and recommended business practices, download the TRUSTe research report now. |
 | World Cup champs relied on collaborative tech Germany's victory at the World Cup is being credited in part to the team's use of collaborative technology, most notably a tool called SAP Match Insights, which allowed coaches to harness data from on-pitch cameras to monitor player performance. That's a sign of the degree to which social data tools "have not only become easier to use but can lead to measurable results," Erika Morphy writes. CITEworld (8/1) Opinion: Enterprise social software is going strong Studies showing that the enterprise social software sector isn't growing as fast as Facebook and Twitter aren't grounds for concern, writes Ricky Ribeiro. "[W]e should adjust our expectations for its adoption in the workplace to align with business objectives and goals and not with the growth of consumer platforms, which are on a completely different track," Ribeiro writes. BizTech online (7/31)  | The Inbound Website: Content Targeting & Lead Nurturing
This eBook takes you through ways to use content targeting, nurturing and personas to increase relevancy and engagement with your visitors. Learn where to focus and how to use analytics to optimize your digital experience. Download the step-by-step guide to transform your website into an inbound machine. |
 | | Most Read by Marketing Decision Makers | | "Sharknado": A movie franchise built on buzz marketing The Syfy network is about to launch the third iteration of ultracampy horror flick "Sharknado," and it owes its success largely to word-of-mouth marketing. The franchise has a huge social media presence, which helped it garner 3.9 million viewers for the debut of "Sharknado 2" without any money spent on official marketing. Adweek (7/31)  | The 2014 State of Enterprise Social Marketing Report
In Q1 2014, Spredfast commissioned research from Forrester Consulting to uncover insights on the state of enterprise social marketing programs at the biggest companies across the U.S. and Western Europe. With input from 160 Director-level or above leaders in companies with $1 Billion or above in revenue, this first-of-its-kind research report surfaced corporate social marketing trends and insightful benchmarks for consideration in 2014 planning and beyond. Get the report now! |
 | Take the last summer news quiz How well do you know social media? Take the last of our SmartBrief on Social Business weekly summer news quizzes, a fun way to test how well you've been keeping up with news on the topic. Each week we asked seven questions related to news stories in recent SmartBriefs. Answer the questions to see how well you do, and share your results with others to see how you match up.
Did you enjoy the quizzes? Please send us feedback!
| Facebook tweaks icons to put Asia on the map Facebook has tweaked the globe icon on its navigation bar so that users in Asia, Africa, and Europe will see the planet's Eastern Hemisphere, while users in the Americas will continue to see the Western Hemisphere. That's a sign of the service's growing focus on major Eastern economies, writes Michael Silverberg. Quartz (7/31) | Why brands should join the dark side It's time for brands to embrace and learn to monitor "dark social," or sharing beyond the major social networks, says Rebecca Watson. Tools that automatically monitor copy-pasted text and images can help brands keep tabs on dark sharing, Watson says. BizReport (8/1) |  | An incredible number of brands got caught up in the fun." -- Syfy President Dave Howe on the success of "Sharknado," as quoted by Adweek | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
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