This week's featured white papers from Chief Marketer

Web Version

Download these free white papers and other content of interest on best practices and new technology for marketing professionals.

B2B Big Data You have a ton of information at your disposal. But are you really taking advantage of how big data can benefit your marketing initiatives? Discover how you can turn big data into an actionable, and profitable, asset for your organization. The Local Web - The Linchpin to Local Marketing by National Brands You'll learn how local marketing increases top line growth, which digital media to use, and how national brands have used best practices to successfully implement digital local marketing campaigns. Includes Planning Matrix and Case Studies. 5 Problems Marketers Face Today Download this white paper to see the top five marketing challenges many marketers face today and what they are doing to solve these challenges. Email Design & Coding Recommendations Written by the experts behind successful top-brand campaigns, this whitepaper covers everything from designing for today’s multi-screen readership to conquering coding errors that ruin carefully crafted emails. Advance to Next-Generation Personalization Organizations need to go further with their personalization, first by delivering the right experience at the right time and on the right device and next by delivering relevant, tailored experiences that meet individual user needs by combining historical, behavioral, and profile data with real-time situational feedback. Driving the Future of Business What’s disrupting your customers' behavior and the impact it has on your business? Learn why your customers’ experience with your brand is more important than the product and get inspiration for your 2015 initiatives. New Mobile Strategies for Driving Sales Calls Global smartphone adoption is here. It’s critical that you have a well-thought-out strategy for marketing to smartphone users. If phone leads are important to your business, you should develop a strategy for generating them from smartphone users. Display Advertising 101 and Introduction to Display for the Modern B2B Marketer Find out how today’s advanced tools and strategies for display advertising are the perfect complement to your marketing mix, from the top of the sales funnel all the way to conversion.

This message was sent to ignoble.experiment@arconati.us Your email address has not been given to any business partners. You received this email because you have an existing business relationship with Chief Marketer, a division of Access Intelligence. Periodically, we may inform you of the latest offers and new products from select business partners that we believe you will find helpful in your business or career. If you do not wish to be contacted with these email messages, please click here. Chief Marketer | Access Intelligence | 10 Norden Place | Norwalk, CT 06855 | Privacy Statement