This week's featured white papers from Chief Marketer

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Download these free white papers and other content of interest on best practices and new technology for marketing professionals.

B2B Big Data You have a ton of information at your disposal. But are you really taking advantage of how big data can benefit your marketing initiatives? Discover how you can turn big data into an actionable, and profitable, asset for your organization. Become a Global Marketing Guru: Five Localization Strategies Every Digital Marketer Needs 70% of internet users are not native English speakers. 75% of the world’s economy is outside the USA. Every marketer needs these 5 strategies for adapting their marketing content for international use. Advance to Next-Generation Personalization Organizations need to go further with their personalization, first by delivering the right experience at the right time and on the right device and next by delivering relevant, tailored experiences that meet individual user needs by combining historical, behavioral, and profile data with real-time situational feedback. 5 Trends Shaping the Way Marketers Work Now Five cultural shifts are examined that are moving work and the workforce beyond the office and traditional work-day hours to a system in which we can truly begin to say, “We are our work.”                          Grande Guide to B2B Content Marketing So many definitions, presentations, and advice. This guide is designed to distill all of that input and provide concise and tested approaches to getting your content marketing efforts up and running, fine tuned, or expanded.   Tracking Phone Leads: The Missing Piece of Marketing Automation Phone leads are the most valuable to sales and when you can’t track phone leads back to specific campaigns, you can’t take credit for revenue. This paper explains how to track phone leads using voice-based marketing automation.

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