Why your brand will love Snapchat in 2015

January 14, 2015 Issue Subscribe | View online Why your brand will love Snapchat in 2015 By Tom Edwards Snapchat is primed to have a very big 2015. Here's everything you need to know to take advantage of this booming platform in the year to come. How word-of-mouth marketing shapes your brand By Matthew Langham Social media marketing can't stand on its own -- you need people to talk about your brand. Here's why this is so important. 3 simple ways to screw up an app With Chip Gross The app economy is still hot, but are you making basic mistakes that are costing you downloads? Find out why your app may be failing. The Digital Dispatch: The Goss Agency, mono, and Upshot By iMedia Editors Latin3 is expanding globally, MEC announced a new partnership, and Vdopia made a new hire. Blog Posts Googles Panda Update: Why Great Content Matters By Gordon Plutsky One of the primary purposes of content marketing is to generate qualified inbound, organic traffic from search engines.Its the... 2 marketing technologies investors are watching By Bethany Simpson David Verklin is a long time media insider. He was the CEO of Aegis Media Americas, where he was one of the pioneers in the... How Ad Spend Will Move From TV to Digital Media By Richie Hyden By now we've all heard the proclamation that television is dying, dead, done, or finished. But that's a rather irresponsible and... 3 Rules for Marketing Future Innovations to REAL Customers By Jeannie Walters The Consumer Electronics Show, the behemoth of tech conferences, took place in Las Vegas recently and generated a predictable... 5 Essentials To Your Content Management Strategy By Jeffrey Fleischman Content is King! You may have heard this statement before and it rings true more today than it has in the past. Content is so... Cover Stories 18 CES innovations that marketers need to watch Brands that listened 9 sexy positions (in marketing) 5 marketing trends you need to watch in 2015 Top 5 marketing resolutions for 2015 Full calendar >> iMedia Brand Summit Feb 22-25, 2015, Amelia Island, FL View agenda iMedia Commerce Summit April 12-14, 2015, Minneapolis, MN View agenda iMedia Agency Summit May 2-6, 2015, Rancho Palos Verdes, CA View agenda Resource Connection Featured Presentations The benefits of corporate video production This infographic shows why it pays to hire an expert for your company's video needs. How augmented reality games can capture cinema audiences Here's a case study that showed results with augmented reality. An analysis of Internet Retailer's top 100 companies This report shows how leading e-retailers manage their digital marketing technologies. See more >>

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