Data Activation: Real Results From Real Marketers | Content Marketing | Conversion

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Download these free white papers and other content of interest on best practices and new technology for marketing professionals.

Data Activation: Real Results From Real Marketers If you are a marketer and looking to scale your efforts in an efficient and effective manner, data has become the core of your strategy and will continue to drive your efforts for years to come. The Modern Marketer’s Guide To Mobile: Orchestrating Mobile Marketing Mobile devices are transforming how we interact with each other and the world. Don’t let your efforts to keep up create a fragmented customer experience. You need an orchestrated way to plan, respond, and thrive in the new mobile marketing world. Modern Marketing Essentials: Content Marketing In our consumer-empowered world, it’s become more difficult for marketers to cut through clutter and a lot more challenging to garner loyalty with their audiences. That’s why smart content delivered in context will make you stand out in the crowd. Modern Mark: Conversion Modern Marketers are confident the leads they move to the next level in the funnel have real value. With automated lead scoring and automated triggers for nurture to keep the conversation going, these marketing innovators ensure that everything possible is being done to keep the pipeline healthy and producing. Making the Shift: How Great Marketers Are Changing Their Focus From the Campaign to the Customer. In order to appeal today’s empowered audiences, you have to deliver highly personalized marketing experiences that respond to their needs and behavior. Read this report for actionable insight into customer-centric marketing. 30 Seconds or Less—How Marketers Can Reach the Distracted Consumer This report provides a statistical profile of today’s distracted consumer and examples from leading brands, followed by actionable tips for effectively communicating and converting this new type of consumer. Infographic also available.

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