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Read the introduction, Why Engagement Matters " This important and timely book is a must-read." -- Carrie Brown, CUNY Graduate School of Journalism |
| | Connecting with Digitally Empowered News Audiences
To save 30%, add the book to your shopping cart, and enter code BATENG in the "Coupon Code" field at check out.* The e-book of Engaged Journalism is available wherever e-books are sold! In Engaged Journalism, Jake Batsell explores the changing relationship between news producers and audiences and the methods journalists can use to secure the attention of news consumers. Based on Batsell's extensive experience and interaction with more than twenty innovative newsrooms, this book shows that, even as news organizations are losing their agenda-setting power, journalists can still thrive by connecting with audiences through online technology and personal interaction. Batsell conducts interviews with and observes more than two dozen traditional and startup newsrooms across the United States and the United Kingdom. He concludes by proposing a set of best practices based on effective, sustainable journalistic engagement. Columbia Journalism Review Books $27.00 $18.90 Use discount code BATENG at check-out
Paper | 232 pages | £18.50* | | | | | FOLLOW COLUMBIA UNIVERSITY PRESS: | | |
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