 | The Sophisticated Marketer's Guide to LinkedIn
The one-stop shop for everything a sophisticated marketer needs to know about getting the most value from LinkedIn for themselves and their company. It's not an instruction manual, but more of a strategic guide full of interviews and tips from marketing thought leaders combined with expert insights from the LinkedIn Marketing Solutions team. Get the guide! |
 | You can't fire your workers for posting cranky tweets The National Labor Relations Board is taking the position that employees are allowed to talk about their work conditions on social media and can't be fired for online griping. "Employees are allowed to vent. If they're saying, hey, it's hard working here and I find this environment unpleasant, you can't fire them for that," says Bert Martinez, a publicist. The Associated Press (3/25)  | Building Audience-First Marketing Strategies
Competition for consumers' attention is fierce. In this eBook, you'll learn how data can help you create an audience-first marketing strategy that engages your customers on the right platform, with the right message, at the right time. Download the ebook now! |
 |  | Combating Identity Theft in a Mobile, Social World
Mobile connectivity threats extend from consumers to the business environment. But who is really responsible for securing sensitive information? Smart business leaders are becoming proactive on the matter. Learn how to get protected in this white paper. Download the white paper now. |
 | Click here to learn more about Featured Content       SeaWorld social campaign makes the wrong kind of splash SeaWorld's #AskSeaWorld Twitter Q&A backfired last week, with the hashtag getting hijacked by activists protesting the park's animal-welfare record. That's a sign of the risks companies take when they stage online Q&As, writes Alison Griswold. "Why companies still try them is a great mystery. Maybe they'll all finally learn from SeaWorld and give this one horrible PR trick up for good," Griswold writes. Slate/Moneybox blog (3/27) | Facebook shows it's serious about mobile Facebook's latest product and feature announcements show the company is now taking mobile seriously, writes Darrell Etherington. "[W]hat it's doing now on mobile is far more interesting, and engaging, than what it was doing even just one year ago, and that bodes well for the future," he writes. TechCrunch (3/27) Social media sites take on trolls, bullying Social media brands are trying harder to combat online harassment to make their sites more attractive to advertisers, writes Garett Sloane. Facebook, Reddit, Kik and Yik Yak are just a few of the sites that have recently updated bullying policies or implemented technology to rid the sites of negative or illegal content. Adweek (3/30) | Frisky toads get a helping hand in Pennsylvania Toads are migrating across Philadelphia in search of their breeding grounds, and hundreds of humans are helping them cross the street safely. The Toad Detour project sees volunteers block streets for a couple of hours at night to ensure that toads have a chance to cross without getting squished. The Huffington Post (3/28) |  | Anytime you try to orchestrate the emotions of the masses, you run the risk of getting burned." -- Consultant Jen Kane, as quoted by KARE-TV | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
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