"Fifty Shades" Twitter Q&A hijacked by critics  | | (JEWEL SAMAD/Getty Images) | A Twitter Q&A with "Fifty Shades of Grey" author E.L. James derailed this week as some people used the designated hashtag to ask snarky questions, such as whether the writer was "paid per adjective" and if she'd ever seen a dictionary. "Somewhere, there is a PR/social exec frantically searching the #AskELJames tag for questions she can *actually* answer," one Twitter user wrote. The Guardian (London) (6/29)
 | Social data breakthrough - Stop counting what and start understanding why Leading brands now realize that social data is the quickest, most organic way to connect with their opportunity audiences. Networked Insights has introduced a new analytics capability called Pinpoint, that goes beyond simply knowing what consumers are talking about to pinpointing why in mere seconds.
Watch this quick video snippet to see how simple it is. | | Study: Native ads have broader reach on Facebook  | | (Dan Kitwood/Getty Images) | Facebook has reportedly been prioritizing native video uploads as opposed to external video-embeds from platforms such as YouTube. Search Engine Journal conducted a study to see if native video ads on Facebook were more successful, and the results showed that they reach two times more people on average than embedded videos did, and get double the likes and shares. Search Engine Journal (6/29)
 | Social data breakthrough - Stop counting what and start understanding why
Leading brands now realize that social data is the quickest, most organic way to connect with their opportunity audiences. Networked Insights has introduced a new analytics capability called Pinpoint, that goes beyond simply knowing what consumers are talking about to pinpointing why in mere seconds.
Watch this quick video snippet to see how simple it is. |
 |  | LIVE Webinar: Top 10 Takeaways from Marketing's Biggest Event
Join Salesforce's Joel Book and Heike Young on June 30th at 2 pm EST as they showcase the top ten takeaways from the digital marketing event of the year. You'll discover powerful new ways to connect and build 1:1 journeys with customers. Register today! |
 | Facebook updates video algorithm with positive interactions Interaction will play a larger role in which videos make it to Facebook news feeds under an algorithm update that reduces the role of popularity metrics including comments, shares and likes. Top metrics in the new order note positive interactions such as unmuting a video or expanding it to full screen. Digiday.com (6/29) | Pinterest realizes big benefits from better data  | | (KAREN BLEIER/Getty Images) | Data-heavy links have been key for Pinterest, doubling its installation rate for mobile applications. The links have enabled Pinterest to give users better directions to pages they seek through campaigns and ads, which in turn has improved engagement. Mobile Marketer (6/29)
| Welcome to the 700-year-old egg-tossing championships People converged on an English village for the World Egg Throwing Championships, an annual festival in which participants try to catch lobbed eggs without breaking them. It's thought the festival began about 700 years ago when monks threw eggs to parishioners trapped on the other side of a surging river. Reuters (6/29) |  | What better way is there to tell the story of our hotels than real images captured by our guests?" | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
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